Product PR & Review Management
\nTurn launches into cultural moments and reviews into competitive advantages.
\nExecute the full product PR lifecycle regionally: adapt global messaging, coordinate embargoes across time zones, manage reviewer outreach, and drive post-launch amplification in UK, Nordics, and Benelux across all of Elgato's product categories.
\nBuild and maintain tiered regional media lists across tech, creator-focused, lifestyle, and business publications: UK, Nordics and Benelux.
\nDevelop region-specific reviewer briefing kits that translate specs into creator outcomes and drive the execution of Elgato products strategy in PR across European markets.
\nManage seeding strategy and review unit logistics across all covered markets, ensuring key outlets receive early access ahead of embargoes.
\nTrack regional review sentiment, message pull-through, and share of voice. Feed insights back to PR Lead and product/marketing teams.
\nStrategic PR & Thought Leadership
\nShape the regional narrative. Bring global stories to life locally.
\nAdapt global story angles for regional relevance, identifying local hooks around creator economy growth, gaming culture, and professional AV convergence in European markets.
\nIdentify regional placement opportunities for thought leadership content (executive bylines, op-eds) in European tech and business publications.
\nContribute to quarterly PR plans with regional objectives, target outlets, story angles, and KPIs aligned to market-specific business goals.
\nMonitor competitive communications across European markets weekly. Flag opportunities for Elgato to lead regional industry conversations.
\nB2B, Pro AV & Trade PR
\nExtend Elgato’s reach into European professional markets while keeping the brand authentic.
\nAdapt B2B messaging for European enterprise buyers, IT decision-makers, and AV integrators, emphasizing reliability, scalability, deployment simplicity, and total cost of ownership.
\nWrite for European Pro AV and broadcast trade press in the language integrators and engineers speak.
\nLocalize vertical positioning for corporate communications, education, houses of worship, and broadcast/production segments across European markets.
\nSupport case study development by sourcing European customer stories and coordinating approvals.
\nSupport EMEA B2B team with trade media outreach, European distributor announcements, and regional trade show PR.
\nEvent & Speaker PR
\nMake Elgato unmissable at every European event that matters.
\nDevelop event PR timelines for European shows: pre-event outreach, on-site media appointments, demo coordination, and post-event follow-up.
\nIdentify and secure regional speaking opportunities at European events and relevant podcasts/webinars.
\nPrepare speaker briefing docs, talking points, and executive bios tailored to European audience context.
\nCompile post-event reports with regional coverage analysis, key conversations, and actionable learnings.
\nCrisis & Issues Management
\nProtect the brand. Move fast, stay calm, be transparent.
\nExecute regional crisis response following global playbooks, adapting messaging for European market nuances and media expectations.
\nDraft regional holding statements and Q&A documents that can be activated within hours, coordinating with PR Lead on messaging alignment.
\nProvide real-time regional media monitoring during active situations, flagging escalation risks in European press.
\nCoordinate with Corsair corporate communications when issues have European or parent-company implications.
\nEuropean PR Coordination
\nAlign the European PR network.
\nCoordinate with European PR team to ensure consistent messaging and launch timing across European markets.
\nAdapt global messaging frameworks and launch playbooks for European market nuances (language, cultural context, retail landscape).
\nCollaborate with European PR team on PR best practices to elevate media coverage quality and consistency.
\nBuild and maintain media database across all covered markets.
\nAI-Powered PR (Cross-Cutting)
\nUse AI to elevate every aspect of the work.
\nContribute to Elgato’s AI search visibility by systematically building regional earned media citations that feed into AI-generated search answers.
\nLeverage AI tools (e.g., ChatGPT, Claude, Gemini) to accelerate regional press release adaptation, pitch development, and briefing document creation.
\nUse AI-powered media monitoring to surface regional coverage trends, competitive signals, and emerging story angles across multiple European markets and languages.
\nApply AI to media list research, journalist profiling, and outlet analysis to improve targeting precision across UK, Nordics, and Benelux.
\nBuild AI-assisted workflows for regional coverage reporting and earned media value tracking.
\nXML job scraping automation by YubHub
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\nTurn launches into cultural moments and reviews into competitive advantages.
\nExecute the full product PR lifecycle regionally: adapt global messaging, coordinate embargoes across time zones, manage reviewer outreach, and drive post-launch amplification in UK, Nordics, and Benelux across all of Elgato's product categories.
\nBuild and maintain tiered regional media lists across tech, creator-focused, lifestyle, and business publications: UK, Nordics and Benelux.
\nDevelop region-specific reviewer briefing kits that translate specs into creator outcomes and drive the execution of Elgato products strategy in PR across European markets.
\nManage seeding strategy and review unit logistics across all covered markets, ensuring key outlets receive early access ahead of embargoes.
\nTrack regional review sentiment, message pull-through, and share of voice. Feed insights back to PR Lead and product/marketing teams.
\nStrategic PR & Thought Leadership
\nShape the regional narrative. Bring global stories to life locally.
\nAdapt global story angles for regional relevance, identifying local hooks around creator economy growth, gaming culture, and professional AV convergence in European markets.
\nIdentify regional placement opportunities for thought leadership content (executive bylines, op-eds) in European tech and business publications.
\nContribute to quarterly PR plans with regional objectives, target outlets, story angles, and KPIs aligned to market-specific business goals.
\nMonitor competitive communications across European markets weekly. Flag opportunities for Elgato to lead regional industry conversations.
\nB2B, Pro AV & Trade PR
\nExtend Elgato’s reach into European professional markets while keeping the brand authentic.
\nAdapt B2B messaging for European enterprise buyers, IT decision-makers, and AV integrators, emphasizing reliability, scalability, deployment simplicity, and total cost of ownership.
\nWrite for European Pro AV and broadcast trade press in the language integrators and engineers speak.
\nLocalize vertical positioning for corporate communications, education, houses of worship, and broadcast/production segments across European markets.
\nSupport case study development by sourcing European customer stories and coordinating approvals.
\nSupport EMEA B2B team with trade media outreach, European distributor announcements, and regional trade show PR.
\nEvent & Speaker PR
\nMake Elgato unmissable at every European event that matters.
\nDevelop event PR timelines for European shows: pre-event outreach, on-site media appointments, demo coordination, and post-event follow-up.
\nIdentify and secure regional speaking opportunities at European events and relevant podcasts/webinars.
\nPrepare speaker briefing docs, talking points, and executive bios tailored to European audience context.
\nCompile post-event reports with regional coverage analysis, key conversations, and actionable learnings.
\nCrisis & Issues Management
\nProtect the brand. Move fast, stay calm, be transparent.
\nExecute regional crisis response following global playbooks, adapting messaging for European market nuances and media expectations.
\nDraft regional holding statements and Q&A documents that can be activated within hours, coordinating with PR Lead on messaging alignment.
\nProvide real-time regional media monitoring during active situations, flagging escalation risks in European press.
\nCoordinate with Corsair corporate communications when issues have European or parent-company implications.
\nEuropean PR Coordination
\nAlign the European PR network.
\nCoordinate with European PR team to ensure consistent messaging and launch timing across European markets.
\nAdapt global messaging frameworks and launch playbooks for European market nuances (language, cultural context, retail landscape).
\nCollaborate with European PR team on PR best practices to elevate media coverage quality and consistency.
\nBuild and maintain media database across all covered markets.
\nAI-Powered PR (Cross-Cutting)
\nUse AI to elevate every aspect of the work.
\nContribute to Elgato’s AI search visibility by systematically building regional earned media citations that feed into AI-generated search answers.
\nLeverage AI tools (e.g., ChatGPT, Claude, Gemini) to accelerate regional press release adaptation, pitch development, and briefing document creation.
\nUse AI-powered media monitoring to surface regional coverage trends, competitive signals, and emerging story angles across multiple European markets and languages.
\nApply AI to media list research, journalist profiling, and outlet analysis to improve targeting precision across UK, Nordics, and Benelux.
\nBuild AI-assisted workflows for regional coverage reporting and earned media value tracking.
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\nOwn the full product PR lifecycle: messaging development, press release drafting, embargo coordination, reviewer outreach, and post-launch amplification for all Elgato NPIs and partnership announcements.
\nBuild and maintain a tiered media list across tech, creator-focused, lifestyle, and business publications.
\nDevelop reviewer briefing kits that translate specs into creator outcomes and drive Elgato products strategies and narratives.
\nManage seeding strategy for new product categories, identifying which creators and journalists get early access and why - creating momentum for every Elgato NPI.
\nTrack review sentiment, message pull-through, and share of voice. Feed insights back into product and marketing teams.
\nStrategic PR & Thought Leadership
\nShape the narrative. Don't just react to coverage , create the stories the industry wants to tell.
\nIdentify and develop proactive story angles around creator economy growth, gaming, and the convergence of consumer and professional AV.
\nDraft bylined articles, op-eds, and thought leadership pieces for executive placement in Tier 1 business and tech publications.
\nBuild quarterly PR plans with clear objectives, target outlets, story angles, and KPIs aligned to business goals.
\nMonitor competitive communications weekly. Flag opportunities for Elgato to lead industry conversations.
\nAdvise on announcement timing and sequencing to maximize impact and avoid collision with industry news cycles.
\nB2B, Pro AV & Broadcast PR
\nExtend Elgato's reach into professional markets while keeping the brand authentic.
\nDevelop B2B-specific messaging for enterprise buyers, IT decision-makers, and AV integrators. Emphasize reliability, scalability, deployment simplicity, and total cost of ownership.
\nWrite for Pro AV and broadcast trade press in the language integrators and engineers speak.
\nCreate vertical positioning for corporate communications, education, houses of worship, and broadcast/production segments.
\nProduce case studies, solution briefs, and white papers that serve as proof points for enterprise credibility.
\nSupport B2B team with trade media outreach, distributor announcements, and vertical market thought leadership.
\nEvent & Speaker PR
\nMake Elgato unmissable at every event that matters.
\nDevelop event PR timelines for key shows: pre-event outreach, on-site media appointments, demo coordination, and post-event follow-up.
\nIdentify and secure speaking opportunities at key events and relevant podcasts/webinars.
\nPrepare speaker briefing docs, talking points, and executive bios tailored to each audience context.
\nCompile post-event reports with coverage analysis, key conversations, and actionable learnings.
\nCrisis & Issues Management
\nProtect the brand. Move fast, stay calm, be transparent.
\nDevelop scenario-based crisis playbooks covering product issues, supply chain disruptions, social media backlash, and negative reviews going viral.
\nDraft holding statements and Q&A documents that can be activated within hours.
\nProvide real-time messaging counsel during active situations, balancing transparency with legal and business considerations.
\nCoordinate with Corsair corporate communications when issues have parent-company implications.
\nGlobal PR Strategy & Coordination
\nBuild the playbook the whole team runs.
\nDefine global messaging frameworks, positioning documents, and launch playbooks that ensure consistent Elgato narrative across all markets.
\nSet the PR calendar aligned to product launch roadmap, (r)etail moments and industry events.
\nLead, coach, elevate and coordinate a small global PR team to improve PR execution in existing markets.
\nEstablish measurement framework: media coverage tracking, sentiment analysis, share of voice, AI search citation monitoring, and earned media value.
\nBuild and maintain global media database and press kit infrastructure.
\nAI-Powered PR (Cross-Cutting)
\nUse AI to elevate every aspect of the work.
\nDevelop a systematic earned media approach that builds the third-party citation footprint required for AI-generated search answers (Gemini, ChatGPT, Claude).
\nLeverage AI tools (Gemini, ChatGPT, Claude) to accelerate press release drafting, pitch development, messaging iteration, and briefing document creation.
\nUse AI-powered media monitoring and sentiment analysis to surface coverage trends, competitive signals, and emerging story angles faster than manual methods.
\nApply AI to media list research, journalist profiling, and outlet analysis to improve targeting precision and outreach efficiency.
\nBuild AI-assisted workflows for coverage reporting, share of voice tracking, and earned media value calculation.
\nStay current on AI developments in the PR/communications space and continuously identify new ways to integrate AI into team workflows.
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\nIn this role, you'll lead the full spectrum of communications , consumer, corporate, trade, internal, and industry , with a focus on integrated, audience-first storytelling.
\nYou'll operate in a dynamic, global environment, collaborating across time zones, teams, and business functions. You'll work seamlessly with Spotify's global teams while staying deeply embedded in the AUNZ business, ensuring that our voice in the market is culturally relevant, locally resonant, and aligned with both local impact and global strategy.
\nThis role is based in Sydney, and reports to the Asia Pacific Head of Communications, based in Singapore.
\nResponsibilities:
\nWho You Are:
\nWhere You'll Be:
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