As a key member of the Digital Marketing team, you will lead the strategy and execution of account-based marketing (ABM) to drive high-quality pipeline and revenue for our priority segments. You'll serve as the central connector between Marketing, Sales, and Revenue teams, translating complex go-to-market strategies into coordinated, multi-channel activation plans.

By leveraging performance data across paid social, display, and content syndication, you will continuously optimize our narrative to ensure a seamless and impactful experience for our most strategic accounts.

Responsibilities

• Own the end-to-end account-based marketing (ABM) strategy for priority segments and accounts
• Translate go-to-market priorities into strategic campaigns
• Define account segmentation and tiering in partnership with Sales, Revenue, and Product Marketing
• Lead digital ABM execution across paid social, display, and other account-based channels
• Collaborate with other Digital Marketing team members to develop and apply insights across ABM programs
• Partner with Lifecycle, Events, and Customer Marketing teams to align ABM programs and deliver cohesive account journeys
• Establish operating processes and communication frameworks to align Marketing and Sales around ABM
• Build and maintain reporting that measures ABM impact across engagement, pipeline, and revenue

Qualifications

• 5+ years of experience B2B marketing, with direct ownership of account-based marketing or account-centric demand programs
• Experience fintech or startup environments, preferred
• Proficiency in any data visualization tool
• Ability to translate performance data into clear insights and recommendations for stakeholders
• Proven track record of executing ABM programs that influenced pipeline and/or revenue outcomes
• Excellent written and verbal communication skills and ability to convey complex concepts to wide audiences
• Demonstrated ability to build cross-functional partnerships
• Solution-oriented, proactive mindset and ability to thrive in ambiguity

Additional Information

Our mission at Plaid is to unlock financial freedom for everyone. To support that mission, we seek to build a diverse team of driven individuals who care deeply about making the financial ecosystem more equitable. We recognize that strong qualifications can come from both prior work experiences and lived experiences. We encourage you to apply to a role even if your experience doesn't fully match the job description.

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Your primary focus will be on owning and being accountable for quarterly and yearly revenue goals, pipeline management, and growth goals for a vertical within our Sydney sales team. You will develop and maintain excellent relationships with key media agencies, allowing us to better understand their businesses and position Spotify as an invaluable partner in overcoming their strategic challenges.

You will work across multiple agency departments to deliver successful campaigns, understand clients' business objectives, challenges, and opportunities to build strategic advertising responses that align with client goals and objectives. You will focus on consultative brand selling, creating bespoke responses to briefs while educating and inspiring our clients to use Spotify to deliver on business objectives.

Key responsibilities include:

• Selling audio, video, display advertising, and other integrated digital ad solutions
• Delivering best-in-class sales and operational customer service
• Maintaining a high volume of in-person client engagement with brands and agencies
• Representing Spotify at events and serving as a brand ambassador

Requirements include:

• A minimum of 5+ years of experience in advertising sales, business development, or client-facing roles within the digital media industry
• A deep understanding of the digital advertising ecosystem, especially programmatic, audio, display, and video advertising
• Proven track record in the Australian market of successfully managing client relationships, driving revenue growth, and exceeding sales targets
• Experience with programmatic advertising platforms (DSPs & SSPs)
• Strong negotiation skills and the ability to present effectively and close the deal
• Proficiency in creating reports and presentations using Google Slides/Sheets and Salesforce

This is a 12-month fixed-term contract role based in Melbourne, with flexibility to work from home and come into the office three times a week.

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Rephrase bullet points in your own words while keeping the factual content. Combine related points where it makes sense.

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Job Description

We're looking for a data-driven, strategic and execution-focused Growth Marketing/Performance Marketing Lead to manage Replit's PLG and self-serve paid acquisition channels. We're looking for someone who can inherit an existing program and immediately drive efficiency, optimization, and scale. Your job is to squeeze more signal from what's working, prune what isn't, and bring a relentless experimentation mindset to accelerating our self-serve growth engine.

You'll work directly with our Head of Growth Marketing and collaborate closely with Creative, Product and Data. This role is ideal for someone who thrives in a high-velocity environment, is deeply channel-native, and is obsessed with improving CAC, conversion rates, and LTV across every stage of the self-serve funnel.

Responsibilities

Own and optimize paid acquisition across PLG channels

Take full accountability for self-serve new user acquisition, free-to-paid conversion, and paid channel efficiency primarily focused on SEM/paid search, but able to lean into other channels such as paid social, display, programmatic, and affiliate

Manage multi-million dollar media budgets with a clear focus on CAC efficiency and return on ad spend

Take a full funnel performance approach from impression to activated paying user — including landing pages, onboarding flow touchpoints, and trial conversion

Drive continuous optimization and a rigorous testing culture

Identify performance gaps and inefficiencies across existing campaigns and channels; develop and execute a prioritized roadmap to address them

Design and run structured A/B and multivariate experiments across creative, copy, audiences, landing pages, and bidding strategies

Establish benchmarks, performance baselines, and a regular cadence of insights reporting to stakeholders

Scale what's working — and build what's missing

Lead channel expansion efforts: identify emerging acquisition opportunities in programmatic, connected TV, or new affiliate partnerships

Partner with Creative and Design teams to develop and iterate on high-performing ad assets optimized for each channel and audience

Develop audience segmentation strategies that target the right users — with channel-appropriate messaging

Build measurement infrastructure and attribution rigor

Partner with Data to ensure accurate measurement of paid channel contribution across the self-serve funnel

Develop incrementality testing frameworks to move beyond last-click and measure true paid lift

Track and report on full-funnel metrics

What You'll Bring

7+ years of performance marketing experience with expertise and hands-on expertise specifically in SEM/Paid Search. Experience with other channels such as paid social (Meta, TikTok, LinkedIn), display, programmatic, and affiliate channels are valuable

Proven track record inheriting and meaningfully improving an existing paid acquisition program — not just maintaining, but finding new efficiency and growth levers

Deep fluency in performance measurement: you understand attribution models, incrementality, MMM basics, and can design experiments that produce actionable signal

Strong analytical skills — you're comfortable pulling your own data, building dashboards, and translating numbers into decisions without waiting for a data team

Experience marketing consumer or prosumer SaaS products with a product-led or freemium growth model at a high growth tech company

Creative instincts backed by data — you know how to brief creative teams and evaluate assets against performance goals, not just aesthetics

Benefits

Competitive Salary & Equity

401(k) Program with a 4% match

Health, Dental, Vision and Life Insurance

Short Term and Long Term Disability

Paid Parental, Medical, Caregiver Leave

Commuter Benefits

Monthly Wellness Stipend

Autonomous Work Environment

In Office Set-Up Reimbursement

Flexible Time Off (FTO) + Holidays

Quarterly Team Gatherings

In Office Amenities

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