Reporting to the Head of Growth Marketing, you will take ownership of vertical-specific campaigns across Healthcare, Financial & Professional Services, and Consumer Goods and scale the 1:1 motion for our highest priority accounts.

Key responsibilities include:

• Building and executing 1:1 ABM programs for a focused set of strategic enterprise accounts (P0 & P1), owning strategy, channel mix, sequencing, and execution end-to-end
• Developing vertical-specific campaign strategies tailored to the buying behaviors, pain points, and use cases of target accounts in targeted industries
• Partnering with enterprise sellers and the Head of Growth Marketing on joint account planning, aligning on target stakeholders, engagement goals, content needs, and campaign timing
• Orchestrating multichannel campaigns across digital advertising, direct mail, web and in-person experiences to engage the full buying committee
• Tracking and reporting on account engagement signals, buying committee penetration, and pipeline influence, turning data into clear and actionable insights for sales and leadership
• Defining ABM KPIs and building reporting frameworks that demonstrate campaign impact on pipeline creation, acceleration, and revenue
• Collaborating cross-functionally with content, product marketing, and field teams to develop account-specific messaging and personalized executive experiences, then systematizing what works into a repeatable ABM playbook

Ideally, you'd have 5+ years of B2B marketing experience with at least 3 years focused on account-based marketing, and a proven track record driving measurable pipeline at enterprise accounts.

Experience working directly with enterprise sales teams on joint account planning, stakeholder mapping, and coordinated campaign execution across a defined account list is also required.

Hands-on experience with ABM platforms (Clay, Qualified, Sendoso), marketing automation (Marketo or HubSpot), and Salesforce for pipeline tracking and attribution is necessary.

Strong analytical skills with a bias for action, and the ability to present campaign performance and strategy clearly to GTM leadership and senior stakeholders is essential.

Nice to have experience marketing to one or more of the following verticals: Healthcare, Financial Services, Professional Services, or Consumer Goods, with familiarity in the distinct buying dynamics and messaging that resonate in each.

Background in executive engagement programs such as personalized landing, executive event support, direct mail, and familiarity with intent data and account-targeted digital advertising strategies is also desirable.

Experience at a high-growth B2B SaaS, enterprise technology, or AI/ML company is highly valued.

We offer a competitive salary range of $128,000-$160,000 USD, comprehensive health, dental and vision coverage, retirement benefits, a learning and development stipend, and generous PTO.

If you're passionate about driving growth and innovation, and have a proven track record in account-based marketing, we encourage you to apply!

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Job Overview: The Omada Marketing team is focused on creating awareness, enrolling and engaging people for lasting, healthy change. We are seeking an experienced marketing leader to help us drive enrollment growth and sustained engagement in the Omada Program, ensuring brand and message consistency across all consumer facing channels.

Reporting to the Sr. Director, B2C, you will be the strategic leader responsible for maximizing enrollment rates and creating a consistent, cohesive experience across the entire member journey,from generating awareness, to driving conversion, and ongoing engagement in the Omada Program.

Your Impact:

• Lead and manage team responsible for Omada’s consumer marketing strategy across email, direct mail, SMS/phone-based outreach, web, social & paid channels to increase consumer awareness of the benefit, drive conversion into the program, and increase engagement of enrolled members.
• Develop and execute a comprehensive consumer paid advertising strategy. Partner with Analytics on building out monitoring and tracking mechanisms for continuous campaign refinement to maximize ROI.
• Ensure a seamless, consistent and cohesive member experience across all consumer-facing touchpoints.
• Continuously refine messaging across all lifecycle communications as company programs expand/change.
• Oversee quarterly experimentation roadmap and deployment of A/B and multivariate tests to improve KPIs. Rapidly scale positive results for maximum impact.
• Collaborate with cross-functional teams, including Legal, Compliance, Marketing Operations, Product, Engineering, Sales, Customer Success and Member Support to align marketing strategies and messages with business objectives.
• Analyze performance metrics to refine and optimize strategies, deriving actionable insights from data to drive decisions.
• Mentor and manage a team of marketing professionals, fostering a culture of collaboration and innovation.
• Monitor industry trends and competitive activities to identify innovative growth opportunities and make strategic pivots as needed.
• Ad hoc marketing projects as needed to support company priorities

About you:

• Bachelor’s degree in Marketing, Business Administration, or a related field with 12+ years of experience in direct-to-consumer marketing; healthcare or regulated industry is preferred
• Direct marketing experience must include 10+ years recent experience developing digital, email and direct mail campaigns.
• 5+ years experience in leadership and team management, with experience leading and influencing cross-functional teams.
• Demonstrated success in executing multi-channel marketing campaigns focused on growth and consumer engagement.
• Proven analytical mindset with proficiency in marketing analytics tools, capable of translating data into actionable strategies.
• Excellent communication and interpersonal skills, with the ability to effectively present and influence across all organizational levels.
• Experience with CRM systems and marketing automation tools.
• A creative, innovative mindset with a passion for delivering outstanding consumer experiences.

Bonus Points for:

• A career defined by progressively expanding leadership roles in successful/recognizable consumer and/or B2B2C companies, tilting towards Growth. Health-tech or related experience is a strong plus.

Benefits:

• Competitive salary with generous annual cash bonus
• Equity grants
• Remote first work from home culture
• Flexible Time Off to help you rest, recharge, and connect with loved ones
• Generous parental leave
• Health, dental, and vision insurance (and above market employer contributions)
• 401k retirement savings plan
• Lifestyle Spending Account (LSA)
• Mental Health Support Solutions
• ...and more!

It takes a village to change health care. As we build together toward our mission, we strive to embody the following values in our day-to-day work. We hope these hold meaning for you as well as you consider Omada!

• Cultivate Trust. We listen closely and we operate with kindness. We provide respectful and candid feedback to each other.
• Seek Context. We ask to understand and we build connections. We do our research up front to move faster down the road.
• Act Boldly. We innovate daily to solve problems, improve processes, and find new opportunities for our members and customers.
• Deliver Results. We reward impact above output. We set a high bar, we’re not afraid to fail, and we take pride in our work.
• Succeed Together. We prioritize Omada’s progress above team or individual. We have fun as we get stuff done, and we celebrate together.
• Remember Why We’re Here. We push through the challenges of changing health care because we know the destination is worth it.

About Omada Health:

Omada Health is a between-visit healthcare provider that addresses lifestyle and behavior change elements for individuals managing chronic conditions. Omada’s multi-condition platform treats diabetes, hypertension, prediabetes, musculoskeletal, and GLP-1 management. With insights from connected devices and AI-supported tools, Omada care teams deliver care that is rooted in evidence and unique to every member, unlocking results at scale. With more than a decade of experience and data, and 29 peer-reviewed publications showcasing clinical and economic proof points, Omada’s approach is designed to improve health outcomes and contain costs. Our customers include health plans, pharmacy benefit managers, health systems, and employers ranging from small businesses to Fortune 500s. At Omada, we aim to inspire and empower people to make lasting health changes on their own terms. For more information, visit: https://www.omadahealth.com/

Omada is thrilled to share that we’ve been certified as a Great Place to Work! Please click here for more information.

We carefully hire the best talent we can find, which means actively seeking diversity of beliefs, backgrounds, education, and ways of thinking. We strive to build an inclusive culture where differences are celebrated and leveraged to inform better design and business decisions. Omada is proud to be an equal opportunity workplace and affirmative action employer. We are committed to equal opportunity regardless of race, color, religion, sex, gender identity, national origin, ancestry, citizenship, age, physical or mental disability, legally protected medical condition, family care status, military or veteran status, marital status, domestic partner status, sexual orientation, or any other basis protected by local, state, or federal laws.

Below is a summary of salary ranges for this role in the following geographies:

California, New York State and Washington State Base Compensation Ranges: $194,120 - $242,650*, Colorado Base Compensation Ranges: $179,350 - $232,100*. Other states may vary.

This role is also eligible for participation in annual cash bonus and equity grants.

*The actual offer, including the compensation package, is determined based on multiple factors, such as the candidate's skills and experience, and other business considerations.

Please click here for more information on our Candidate Privacy Notice.

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Your day-to-day will involve owning analytical coverage across growth marketing, registration, and website, setting measurement frameworks, building scalable reporting, and driving the analytical roadmap for your domain. You will lead analysis on complex, ambiguous questions: incrementality testing, LTV and payback modeling, attribution deep dives, funnel decomposition, and cohort analysis.

You will build and own dbt models that encode business logic for your domain in a scalable, reusable way to power dashboards, reporting, and stakeholder self-serve. You will build and maintain Tableau dashboards that give marketing and leadership a clear, reliable view of performance across growth, registration, and web.

You will partner directly with marketing stakeholders to scope analytical problems, pressure-test interpretations, and make sure findings land as decisions, not just slide decks. You will use Claude fluently as a daily productivity layer, accelerating SQL, generating documentation, QA-ing work, and building faster analytical workflows.

You will mentor and raise the floor for junior analysts on the team. You will review their work, help them think through ambiguous problems, and set the standard for analytical quality. You will identify gaps before they become problems, from data quality and metric definitions to reporting coverage and stakeholder understanding. You will own the fix, not just the flag.

We are looking for someone with 4–8 years of experience in a data or analytics role, with hands-on experience in at least one marketing channel: paid search (preferred), paid social, TV/CTV, affiliates, direct mail, or similar. You should understand how that channel's data works, how it's structured, what the key metrics are, and how performance is measured and reported. Multi-channel experience is a strong plus.

You should have strong, proven SQL ability. You should write clean, efficient queries across complex schemas and build analytics logic others can maintain. Dbt experience, including owning models in production, is a strong plus. You should be proficient with Claude or similar AI tools for analytical work. You should use them to move faster, not as a crutch. You should know how to validate outputs rather than ship the first answer.

You should write readable, well-structured Python for analytical work: data manipulation, automation, or scripting. Your code should be something a teammate can pick up and maintain. You should understand how attribution models work, what makes a good experiment, and how to think about LTV, CAC, and payback period without needing a primer.

You should be proactive and not wait to be asked. You should spot the gap, scope the work, and drive it to a conclusion. Your stakeholders shouldn't have to manage your backlog. You should be able to take a fuzzy business question and turn it into a clear analytical plan. You should ask the right clarifying questions and bring structure without needing the problem handed to you pre-scoped.

You should communicate findings in a way that drives decisions. You should know when a chart is enough and when you need a narrative. You've presented to senior stakeholders and know how to calibrate.

Preferred experience includes breadth across multiple marketing channels: paid search, paid social, TV/CTV, affiliates, or others. Hands-on experience with experiment design and incrementality testing is also preferred. Experience with Snowflake or a similar cloud data warehouse is a plus. Experience mentoring or reviewing the work of junior analysts is also a plus.

Work perks at Greenlight include medical, dental, vision, and HSA match, paid life insurance, AD&D, and disability benefits, traditional 401k with company match, unlimited PTO, paid company holidays and pop-up bonus holidays, professional development stipends, mental health resources, 1:1 financial planners, fertility healthcare, 100% paid parental and caregiving leave, plus cleaning service and meals during your leave, flexible WFH, both remote and in-office opportunities, fully stocked kitchen, catered lunches, and occasional in-office happy hours, employee resource groups.

Our stance on salaries is that Greenlight provides a competitive compensation package with a market-based approach to pay and will vary depending on your location, experience, and skill set. The total compensation package for this position will also include a discretionary performance bonus, equity rewards, medical benefits, 401K match, and more. Greenlight conducts continuous compensation evaluations across departments and geographies to ensure we are keeping our pay current and competitive.

The estimated base pay range for this position in NY, CA, WA is $125,000-145,000. The estimated base pay range for this position in CO is $125,000-135,000.

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This role manages creative business to consumer acquisition direct mail and email in conjunction with business to business sales enablement content. Creates content using data-driven insights for consumer and account acquisition.

Essential Job Functions

• Is responsible for the business to business marketing initiatives.
• Drives stakeholder engagement across sales, external partners, agency relationships, legal and product teams to build value proposition for the go to market sales story.
• Leads cross-functional activities and planning processes, manages timelines and ensures timely completion of all deliverables for crucial business to business marketing initiatives.
• Liaises with and informally leads marketing and sales enablement initiatives to build and deliver internal messaging to educate client-facing teams on the value of products and relevant content.
• Creates and manages business to consumer content from conception to completion along with analyzing results to inform future optimizations for direct mail, multi-carrier broker communications including email, and multi-product communications and onsite material.
• Manages the creative development process from brief through production with internal and outside agency partners to deliver assets on time and on budget.
• Leverages artificial intelligence and analytics performance data to develop and refine marketing strategies.
• Through this, improves response rates and enhances client experiences across marketing tactics.
• Develops and executes test and learn plans to refine messaging and drive improvement in results.
• Stays abreast of industry best practices and understands the changing consumer employee benefits landscape.

Requirements

Experience Requirements

• 5 years experience in marketing business to business creative content and sales enablement required. 5 years experience in direct mail and email content creation required.

Education Requirements

• Bachelor

English Proficiency

• Fluent

Other Critical Skills

• Marketing execution with focus on digital optimization - Intermediate
• Familiarity of UX / UI principles for digital purchasing - Intermediate
• Project management and cross-functional skills - Intermediate
• Ability to measure and understand outcomes based on ROI - Intermediate

Benefits

1. Competitive salary and performance-based bonuses
2. Comprehensive benefits package
3. Career development and training opportunities
4. Flexible work arrangements
5. Dynamic and inclusive work culture within a globally renowned group
6. Private Health and Dental Insurance
7. Pension Plan
8. Meals tickets
9. Life Insurance

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This role manages creative business to consumer acquisition direct mail and email in conjunction with business to business sales enablement content. Creates content using data-driven insights for consumer and account acquisition.

Essential Job Functions

• Is responsible for the business to business marketing initiatives.
• Drives stakeholder engagement across sales, external partners, agency relationships, legal and product teams to build value proposition for the go to market sales story.
• Leads cross-functional activities and planning processes, manages timelines and ensures timely completion of all deliverables for crucial business to business marketing initiatives.
• Liaises with and informally leads marketing and sales enablement initiatives to build and deliver internal messaging to educate client-facing teams on the value of products and relevant content.
• Creates and manages business to consumer content from conception to completion along with analyzing results to inform future optimizations for direct mail, multi-carrier broker communications including email, and multi-product communications and onsite material.
• Manages the creative development process from brief through production with internal and outside agency partners to deliver assets on time and on budget.
• Leverages artificial intelligence and analytics performance data to develop and refine marketing strategies.
• Through this, improves response rates and enhances client experiences across marketing tactics.
• Develops and executes test and learn plans to refine messaging and drive improvement in results.
• Stays abreast of industry best practices and understands the changing consumer employee benefits landscape.

Requirements

Experience Requirements

• 5 years experience in marketing business to business creative content and sales enablement required. 5 years experience in direct mail and email content creation required.

Education Requirements

• Bachelor

English Proficiency

• Fluent

Other Critical Skills

• Marketing execution with focus on digital optimization - Intermediate
• Familiarity of UX / UI principles for digital purchasing - Intermediate
• Project management and cross-functional skills - Intermediate
• Ability to measure and understand outcomes based on ROI - Intermediate

Benefits

1. Competitive salary and performance-based bonuses
2. Comprehensive benefits package
3. Career development and training opportunities
4. Flexible work arrangements
5. Dynamic and inclusive work culture within a globally renowned group
6. Private Health and Dental Insurance
7. Pension Plan
8. Meals tickets
9. Life Insurance

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