Electronic Arts creates next-level entertainment experiences that inspire players and fans around the world. Here, everyone is part of the story. Part of a community that connects across the globe. A place where creativity thrives, new perspectives are invited, and ideas matter. A team where everyone makes play happen.
\nWe're seeking an experienced and driven technical analyst to support the development of reporting and measurement tools within the Insights & Measurement team in EA's Advertising and Sponsorship business unit. In this role, you will be implementing third-party data collaborations that generate new measurement capabilities and scale ad performance reporting. Your success in this role will depend on your ability to collaborate with our Data Solutions team to build the necessary products and tools that maintain data integrity and privacy and drive improvements in targeting, measurement, and attribution. Collaboration with account management teams will be key in meeting our advertising clients' expectations on measurement outputs. This role requires analytical expertise, technical fluency, and a program leader who can translate business objectives into actionable solutions. You will report to the Director of Advertising & Sponsorships Insights & Innovations and work in a hybrid work model 3 days in office out of our Vancouver office.
\nResponsibilities: Partner with advertisers to understand data needs and enable effective campaign measurement and optimization. Lead the development of data integrations with measurement and AdTech partners to unlock advanced targeting and analytics capabilities. Deploy and experiment with privacy-enhancing measurement solutions, including clean rooms and first-party data collaboration frameworks. Analyse marketing and performance data to uncover insights and deliver actionable recommendations. Leverage data visualization tools and platforms like Looker to streamline and democratize measurement data access. Build, scale, and optimise tools, processes, and workflows to support operations of Ads & Sponsorships.
\nQualifications: 4–6+ years of experience in marketing technology, performance marketing, marketing analytics, or operations. Advanced proficiency in SQL for data processing, automation, and analysis. Analytical and technical skills with the ability to translate complex data into clear, actionable insights for non-technical stakeholders. Experience collaborating with engineering, data, and product teams to implement scalable marketing solutions aligned with business objectives. Hands-on experience with digital tracking, attribution, and incrementality measurement across web and app environments, including familiarity with adtech tools (e.g., MMPs, CDPs, data clean rooms). Demonstrated expertise in advertising platforms such as Google Ads and Meta Ads Manager, including app attribution, incrementality measurement, and API integrations. Lead cross-functional initiatives, deliver results, and operate effectively in complex environments. BA/BS degree required. Exceptional candidates will also have a working knowledge of EA SPORTS titles.
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