{"version":"0.1","company":{"name":"YubHub","url":"https://yubhub.co","jobsUrl":"https://yubhub.co/jobs/skill/design-thinking-certifications"},"x-facet":{"type":"skill","slug":"design-thinking-certifications","display":"Design Thinking Certifications","count":1},"x-feed-size-limit":100,"x-feed-sort":"enriched_at desc","x-feed-notice":"This feed contains at most 100 jobs (the most recently enriched). For the full corpus, use the paginated /stats/by-facet endpoint or /search.","x-generator":"yubhub-xml-generator","x-rights":"Free to redistribute with attribution: \"Data by YubHub (https://yubhub.co)\"","x-schema":"Each entry in `jobs` follows https://schema.org/JobPosting. YubHub-native raw fields carry `x-` prefix.","jobs":[{"@context":"https://schema.org","@type":"JobPosting","identifier":{"@type":"PropertyValue","name":"YubHub","value":"job_86b36d6d-d69"},"title":"Director, Product Marketing - AI Optimization","description":"<p>We are seeking an empathetic, highly entrepreneurial leader to serve as the Director, Product Marketing - AI Optimization. In this role, you will be responsible for creating an AI culture of &#39;pull-adoption&#39; across the enterprise. You will build a digital product marketing strategy from scratch amidst ambiguity, driving product consolidation, branding, image and asset creation, and spearheading both internal and external campaigns.</p>\n<p>This position is designed for a professional who blends deep expertise in AI technology adoption and customer experience (CX) with premium brand management and cross-functional launch coordination. You will leverage advanced marketing techniques to boost user adoption, lead training and enablement frameworks, and partner closely with Ford Direct and Go-to-Market teams. If you are passionate about change management, identifying what truly matters to people, and holding strict accountability for adoption metrics, this is the role for you.</p>\n<p>In this position, you will lead the marketing and adoption of our AI products by delivering the following:</p>\n<ul>\n<li>Create a Digital Product Marketing Strategy from Scratch</li>\n<li>Drive User Adoption &amp; Create a Culture of Pull-Adoption</li>\n<li>Lead Training, Enablement, &amp; Content Creation</li>\n<li>Partner with Go-to-Market Teams &amp; Ford Direct</li>\n<li>Lead Teams of External Consultants and Agencies</li>\n<li>Accelerate Time-to-Value &amp; Phased Rollout</li>\n</ul>\n<p>You will have:</p>\n<ul>\n<li>Digital Product Marketing Strategy: Proven ability to create marketing strategies from scratch amidst ambiguity, including branding, product consolidation, and image/asset creation.</li>\n<li>Change Management &amp; Empathy: Expertise in change management methodologies, understanding what matters to people, and applying deep empathy to drive user adoption.</li>\n<li>AI &amp; Customer Experience (CX): Experience in AI technology, automation, and transforming data into intelligent decisions to elevate the customer and employee experience.</li>\n<li>Cross-Functional Leadership: Track record of coordinating product launches and working closely with Go-to-Market teams, sales, design, and Ford Direct.</li>\n<li>Agency &amp; Consultant Management: Demonstrated success in leading teams of external consultants, marketing agencies, and creative professionals.</li>\n<li>Content Creation: Hands-on ability to direct or create high-quality videos, training materials, and enablement frameworks.</li>\n<li>Entrepreneurial Spirit: A proactive, innovative mindset capable of navigating ambiguity and driving global or regional growth initiatives.</li>\n</ul>\n<p>Even better, you may have:</p>\n<ul>\n<li>Master&#39;s degree preferred.</li>\n<li>Design thinking certifications.</li>\n<li>Change management certifications.</li>\n<li>A unique mix of experiences mirroring top-tier brand management (e.g., luxury or premium automotive brand launches) and advanced AI/CX technology sales and marketing.</li>\n<li>Proven track record of controlling and improving adoption metrics, holding accountability for adoption targets.</li>\n<li>Deep understanding of proactivity, integration, and automation in customer experience.</li>\n<li>Experience spearheading cross-functional product launches and coordinating global/regional growth initiatives.</li>\n</ul>\n<p>You may not check every box, or your experience may look a little different from what we&#39;ve outlined, but if you think you can bring value to Ford Motor Company, we encourage you to apply!</p>\n<p style=\"margin-top:24px;font-size:13px;color:#666;\">XML job scraping automation by <a href=\"https://yubhub.co\">YubHub</a></p>","url":"https://yubhub.co/jobs/job_86b36d6d-d69","directApply":true,"hiringOrganization":{"@type":"Organization","name":"Ford Motor Company","sameAs":"https://corporate.ford.com/","logo":"https://logos.yubhub.co/corporate.ford.com.png"},"x-apply-url":"https://efds.fa.em5.oraclecloud.com/hcmUI/CandidateExperience/en/sites/CX_1/job/62107","x-work-arrangement":"hybrid","x-experience-level":"executive","x-job-type":"full-time","x-salary-range":"Competitive salary and benefits package","x-skills-required":["Digital Product Marketing Strategy","Change Management & Empathy","AI & Customer Experience (CX)","Cross-Functional Leadership","Agency & Consultant Management","Content Creation","Entrepreneurial Spirit"],"x-skills-preferred":["Master's degree","Design thinking certifications","Change management certifications","Top-tier brand management","Advanced AI/CX technology sales and marketing","Proven track record of controlling and improving adoption metrics","Deep understanding of proactivity, integration, and automation in customer experience"],"datePosted":"2026-04-24T12:24:29.059Z","jobLocation":{"@type":"Place","address":{"@type":"PostalAddress","addressLocality":"Dearborn"}},"employmentType":"FULL_TIME","occupationalCategory":"Marketing","industry":"Automotive","skills":"Digital Product Marketing Strategy, Change Management & Empathy, AI & Customer Experience (CX), Cross-Functional Leadership, Agency & Consultant Management, Content Creation, Entrepreneurial Spirit, Master's degree, Design thinking certifications, Change management certifications, Top-tier brand management, Advanced AI/CX technology sales and marketing, Proven track record of controlling and improving adoption metrics, Deep understanding of proactivity, integration, and automation in customer experience"}]}