You will partner with Account Directors on account strategy, multi-threading, and deal progression. You will design and execute targeted outbound strategies using industry context, stakeholder mapping, and product signal to break into priority accounts. You will lead high-quality discovery to uncover business priorities, map stakeholders, and assess enterprise readiness.

You will contribute to pipeline reviews by sharing outbound activity, account insights, and early competitive signals. You will build and iterate on AI-enabled GTM workflows (GPTs/Agents) to scale prospecting and qualification.

The ideal candidate will have 4+ years of relevant experience in enterprise sales, or in strategic customer-facing roles in the finance or consulting industry. They will have a track record of consistently hitting and exceeding ambitious targets in enterprise or strategic sales environments. They will also have experience selling into regulated or complex industries (Financial Services, Life Sciences, Retail).

Strong communication skills and executive presence are essential, as well as the ability to build credibility with senior C-Suite stakeholders across an organization, and speak fluently with technical buyers. A strong interest in the AI landscape is also required, with the ability to connect OpenAI products to real customer value and business outcomes.

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The Senior Field Marketing Manager, Europe will establish and execute field marketing across priority defence and government accounts in the United Kingdom, Netherlands, Norway, Poland, Romania, and Greece. This person will drive account-based marketing programs, support strategic capture efforts, and generate measurable pipeline impact in close partnership with regional sales and business development teams.

This is a hands-on role in a high-growth environment. The ideal candidate is equally comfortable developing account strategies and executing field programs, thrives in complex multinational government sales environments, and understands how to align marketing efforts with long-cycle defence procurement processes across multiple European markets.

Responsibilities:

Lead and execute field marketing across priority defence and government accounts in the UK, Netherlands, Norway, Poland, Romania, and Greece, tightly aligned with regional Go-to-Market priorities.

Develop and execute account-based marketing strategies for primary accounts, mapping buying centres and orchestrating multi-touch engagement across executive briefings, targeted campaigns, industry events, and owned customer programmes.

Demonstrate deep understanding of European defence procurement environments, acquisition cycles, NATO frameworks, and country-specific stakeholder landscapes, tailoring engagement strategies accordingly.

Engage key ministries and agencies including, but not limited to:

UK Ministry of Defence (MOD) and associated commands

Netherlands Ministry of Defence

Norwegian Ministry of Defence and defence materiel agencies

Polish Ministry of National Defence

Romanian Ministry of National Defence

Hellenic Ministry of National Defence (Greece)

Own strategy and execution for major defence and aerospace events across the region, prioritising high-value account engagement and executive-level meetings over brand presence alone.

Plan and execute owned customer events, private briefings, and targeted engagements in partnership with sales and capture teams to accelerate opportunity progression.

Align marketing programmes with regional sales objectives, pipeline targets, and account plans to drive measurable revenue impact across all focus markets.

Own Salesforce campaign execution, including creating and managing Campaign IDs, ensuring proper campaign structure, tracking member status, and maintaining data integrity in partnership with sales.

Partner closely with sales to ensure correct opportunity association, contact mapping, and required CRM field completion to support accurate pipeline reporting and attribution.

Build and execute programmes within Marketo, including campaign flows, audience segmentation, nurture programmes, performance tracking, and marketing-to-sales workflow alignment.

Establish KPIs aligned to European government sales realities, including account penetration, stakeholder engagement depth, opportunity influence, and deal acceleration.

Bring structure, accountability, and operational rigor to field marketing execution across strategically important European defence markets.

Required qualifications:

8–12 years of experience in field marketing, demand generation, or integrated marketing roles

Proven expertise in account-based marketing (ABM) within complex enterprise or government accounts

Demonstrated ability to drive pipeline, influence opportunities, and support deal progression

Hands-on experience executing events, executive engagements, and targeted field programmes

Strong experience working cross-functionally with Sales, BD, and capture teams

Hands-on Salesforce (SFDC) experience, including campaign creation, Campaign ID management, opportunity alignment, and pipeline reporting

Experience using marketing automation platforms (e.g., Marketo) for campaign execution, segmentation, and nurture flows

Ability to operate in a hands-on, high-growth environment with ownership and accountability

Preferred qualifications:

Experience marketing into European government, Ministry of Defence, or defence/aerospace sectors

Familiarity with UK MOD and other European defence ministries (Netherlands, Norway, Poland, Romania, Greece)

Understanding of European procurement cycles, NATO frameworks, and multi-country acquisition environments

Experience aligning marketing to capture efforts in long-cycle government deals

Additional European language proficiency

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