As a key member of the Customer Marketing team, you will combine strategic thinking with hands-on program management. You will need to deeply understand what our customers are building with Claude, translate that into compelling proof points that support launches, and orchestrate the moving pieces so those stories land on time.

Responsibilities:

• Support Anthropic launches end-to-end: customer selection, onboarding, feedback collection, and activation for launches
• Manage our early access program end-to-end from a customer marketing perspective,coordinating co-marketing moments, collecting customer proof points during the program, and ensuring participants are set up to share via their own channels when the launch goes live
• Work with Sales and Customer Marketing segment leads to build and maintain customer tiering and tracking in CRM,setting up automated triggers so we know when a customer hits a milestone that unlocks new engagement opportunities
• Manage customer events programming end-to-end: selecting the right customers and speakers, building out session content with Customer Marketing segment leads, prepping speakers, and acting as the customer point of contact day-of
• Support analyst relations efforts by identifying and preparing customers for analyst briefings and inquiry calls
• Build and maintain voice-of-the-customer programs that channel structured feedback to Product teams, surfacing what customers need, what's working, and what isn't
• Coordinate across Sales, Product, PMM, Events, Creative, and Communications to align customer storytelling with launch timelines and go-to-market plans

You may be a good fit if you have:

• 8+ years of experience in customer marketing, product marketing, or a role that blended both,ideally in B2B SaaS or enterprise technology
• Experience running early access, beta, or customer preview programs tied to product launches
• Strong cross-functional coordination skills,you've worked across Product, Sales, Marketing, and Comms and know how to keep everyone aligned without formal authority
• Excellent storytelling and writing skills, with the ability to translate technical customer outcomes into clear, compelling narratives
• Experience building and managing customer reference programs or pipelines
• A track record of working closely with product teams, whether through structured feedback programs, advisory boards, or embedded partnerships
• Comfort working with analyst relations,you've prepped customers for briefings or participated in AR programs before
• Strong project management instincts; you can juggle multiple launches, events, and programs simultaneously without dropping things
• A genuine interest in understanding what customers are building and why, not just capturing a quote and moving on

Strong candidates may also have:

• Experience with customer advisory boards (CABs) or structured community programs
• Background in the AI/ML ecosystem, particularly developer tools and infrastructure
• Familiarity with analyst relations firms and processes (Gartner, Forrester, IDC, etc.)
• Experience coordinating co-marketing efforts with cloud service providers or technology partners
• A product sense,you naturally think about how customer feedback should influence roadmap and positioning

The annual compensation range for this role is $255,000-$320,000 USD.

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You'll be joining the Customer Marketing team within Demand Generation at Logitech for Business (L4B). Our team focuses on elevating customer advocacy, strengthening community engagement, and amplifying the voice of the customer across the entire buyer and customer lifecycle.

As part of the broader Demand Generation organization, Customer Marketing partners closely with Product Marketing, Regional Marketing & Sales, Customer Success, Brand, and Content teams to create high-value customer experiences that drive pipeline, adoption, and long-term loyalty.

We are in an exciting phase of building and scaling global programs—including customer communities, user groups, and a more robust Customer Reference Program. This is a pivotal moment to join us as we shape how Logitech cultivates and activates its customer ecosystem worldwide.

The Role

As a Customer Marketing Intern, you'll play a key role in strengthening how Logitech engages, activates, and celebrates our customers. You'll support and help build foundational programs—including our customer community strategy, the Logitech User Group framework, and enhancements to our Customer Reference Program.

This role offers hands-on ownership of strategic projects, cross-functional exposure, and the opportunity to influence programs that will scale globally. It is an ideal internship for students interested in customer experience, community building, advocacy, and B2B marketing.

Your Contribution

In this role, you will:

• Drive customer community engagement by assisting with programs and events, tracking how customers interact, and helping refine our community strategy.

• Build the foundational framework and toolkit for the Logitech User Group (LUG) program, including guidelines, templates, engagement models, and resources for regional activation.

• Optimize and expand the Customer Reference Program by assessing current processes, identifying opportunities to scale regional adoption, and building improved workflows and playbooks.

• Conduct research, benchmarking, and trend analysis to inform community and advocacy strategies.

• Collaborate with cross-functional partners across Product Marketing, Regional Marketing, Sales, Customer Success, Brand and Content to deepen customer engagement opportunities.

• Support additional customer marketing initiatives and ad hoc projects as needed.

Your Qualifications and Skills

• Highly organized, curious, and motivated to learn.

• Strong communication and writing skills, with the ability to craft clear frameworks and narratives.

• Solution-driven and comfortable structuring ambiguous problems into actionable steps.

• Proficient in Google Workspace and MS Office (especially Slides, Sheets, PowerPoint, and Excel).

• Strong research, analytical, and presentation skills.

• Ability to work independently and collaborate effectively with diverse, global teams.

• Interest in customer experience, community programs, advocacy, or B2B marketing is a plus.

Additional Information

• Ideal for graduate students or graduating seniors pursuing Marketing, Business, Communications, Psychology, Sociology, or related fields.

• Internship duration, location, and start date to align with Logitech’s internship program structure.

This role offers a high-impact capstone opportunity where you will own a strategic project and present final recommendations to team leadership.

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