This role reports to the VP of Product Marketing and will play a critical role in shaping how Cresta positions, sells, and grows in one of our most strategic verticals.

Responsibilities:

• You'll own the development and continuous refinement of Cresta's positioning and messaging for the Travel & Hospitality industry, translating our platform capabilities into clear, differentiated industry narratives that resonate with buyers, operators, and executives.
• You'll help establish Cresta as a thought leader in the Travel & Hospitality industry, shaping the market conversation around the future of AI-powered customer experience through strategic content, industry events, analyst engagement, and customer storytelling.
• You'll develop and maintain deep buyer personas, advancing our internal understanding of Travel & Hospitality-specific pain points, priorities, and decision dynamics to ensure our messaging drives relevance and confidence in deals.
• You'll partner closely across product, sales, solutions, and marketing, serving as the connective tissue to build and execute Travel & Hospitality-specific go-to-market strategies that accelerate pipeline and revenue growth.
• You'll bring new product capabilities and innovations to market through a Travel & Hospitality lens, leading vertical launches and creating the sales enablement and supporting materials needed to drive adoption and impact.
• Your deep understanding of what drives our wins and losses across the Travel & Hospitality industry will help you provide a data-driven point of view to influence product roadmap priorities, sharpen our positioning, and optimize our vertical strategy over time.

Qualifications:

• Bachelor's degree in Marketing, Business Administration, a related technical field or equivalent practical experience.
• At least 7 years of product marketing or solutions marketing experience, with deep domain knowledge of the Travel & Hospitality industry.
• Experience managing cross-functional or cross-team projects.
• Excellent communication skills and comfortable presenting in executive-level settings.
• Excellent research skills and experience producing data-driven market analysis.

Preferred Qualifications:

• Experience in software categories related to contact centers, customer experience and AI Agents.
• Experience in hypergrowth scale-ups.

Perks & Benefits:

• Comprehensive medical, dental, and vision coverage with plans to fit you and your family.
• Flexible PTO to take the time you need, when you need it.
• Paid parental leave for all new parents welcoming a new child.
• Retirement savings plan to help you plan for the future.
• Remote work setup budget to help you create a productive home office.
• Monthly wellness and communication stipend to keep you connected and balanced.
• In-office meal program and commuter benefits provided for onsite employees.

Compensation at Cresta:

• Cresta's approach to compensation is simple: recognize impact, reward excellence, and invest in our people.
• We offer competitive, location-based pay that reflects the market and what each individual brings to the table.
• Final offers are shaped by factors like experience, skills, education, and geography.
• In addition to base pay, total compensation includes equity and a comprehensive benefits package for you and your family.

Salary Range: $150,000 - 200,000 + Equity

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