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YubHub-native raw fields carry `x-` prefix.","jobs":[{"@context":"https://schema.org","@type":"JobPosting","identifier":{"@type":"PropertyValue","name":"YubHub","value":"job_0dad40e4-1b6"},"title":"Senior Product Marketing Manager, Travel & Hospitality","description":"<p>We&#39;re looking for an exceptional Senior Product Marketing Manager, Travel &amp; Hospitality to own and scale Cresta&#39;s positioning, messaging, and GTM strategy for the Travel &amp; Hospitality industry.</p>\n<p>This role reports to the VP of Product Marketing and will play a critical role in shaping how Cresta positions, sells, and grows in one of our most strategic verticals.</p>\n<p>Responsibilities:</p>\n<ul>\n<li>You&#39;ll own the development and continuous refinement of Cresta&#39;s positioning and messaging for the Travel &amp; Hospitality industry, translating our platform capabilities into clear, differentiated industry narratives that resonate with buyers, operators, and executives.</li>\n<li>You&#39;ll help establish Cresta as a thought leader in the Travel &amp; Hospitality industry, shaping the market conversation around the future of AI-powered customer experience through strategic content, industry events, analyst engagement, and customer storytelling.</li>\n<li>You&#39;ll develop and maintain deep buyer personas, advancing our internal understanding of Travel &amp; Hospitality-specific pain points, priorities, and decision dynamics to ensure our messaging drives relevance and confidence in deals.</li>\n<li>You&#39;ll partner closely across product, sales, solutions, and marketing, serving as the connective tissue to build and execute Travel &amp; Hospitality-specific go-to-market strategies that accelerate pipeline and revenue growth.</li>\n<li>You&#39;ll bring new product capabilities and innovations to market through a Travel &amp; Hospitality lens, leading vertical launches and creating the sales enablement and supporting materials needed to drive adoption and impact.</li>\n<li>Your deep understanding of what drives our wins and losses across the Travel &amp; 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