As a key member of the Customer Marketing team, you will combine strategic thinking with hands-on program management. You will need to deeply understand what our customers are building with Claude, translate that into compelling proof points that support launches, and orchestrate the moving pieces so those stories land on time.

Responsibilities:

• Support Anthropic launches end-to-end: customer selection, onboarding, feedback collection, and activation for launches
• Manage our early access program end-to-end from a customer marketing perspective,coordinating co-marketing moments, collecting customer proof points during the program, and ensuring participants are set up to share via their own channels when the launch goes live
• Work with Sales and Customer Marketing segment leads to build and maintain customer tiering and tracking in CRM,setting up automated triggers so we know when a customer hits a milestone that unlocks new engagement opportunities
• Manage customer events programming end-to-end: selecting the right customers and speakers, building out session content with Customer Marketing segment leads, prepping speakers, and acting as the customer point of contact day-of
• Support analyst relations efforts by identifying and preparing customers for analyst briefings and inquiry calls
• Build and maintain voice-of-the-customer programs that channel structured feedback to Product teams, surfacing what customers need, what's working, and what isn't
• Coordinate across Sales, Product, PMM, Events, Creative, and Communications to align customer storytelling with launch timelines and go-to-market plans

You may be a good fit if you have:

• 8+ years of experience in customer marketing, product marketing, or a role that blended both,ideally in B2B SaaS or enterprise technology
• Experience running early access, beta, or customer preview programs tied to product launches
• Strong cross-functional coordination skills,you've worked across Product, Sales, Marketing, and Comms and know how to keep everyone aligned without formal authority
• Excellent storytelling and writing skills, with the ability to translate technical customer outcomes into clear, compelling narratives
• Experience building and managing customer reference programs or pipelines
• A track record of working closely with product teams, whether through structured feedback programs, advisory boards, or embedded partnerships
• Comfort working with analyst relations,you've prepped customers for briefings or participated in AR programs before
• Strong project management instincts; you can juggle multiple launches, events, and programs simultaneously without dropping things
• A genuine interest in understanding what customers are building and why, not just capturing a quote and moving on

Strong candidates may also have:

• Experience with customer advisory boards (CABs) or structured community programs
• Background in the AI/ML ecosystem, particularly developer tools and infrastructure
• Familiarity with analyst relations firms and processes (Gartner, Forrester, IDC, etc.)
• Experience coordinating co-marketing efforts with cloud service providers or technology partners
• A product sense,you naturally think about how customer feedback should influence roadmap and positioning

The annual compensation range for this role is $255,000-$320,000 USD.

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This role will establish and lead the Customer Programs function inside Enterprise Marketing , the team accountable for how Anthropic engages its most strategic customers.

The mandate is to start with the audience: build and govern the contact map of executives and decision-makers across our top-tier accounts, then design the portfolio of high-touch programs (Customer Advisory Boards, Executive Briefings, early access programs, co-marketing investment, customer references) to that map.

This leader brings these initiatives under one strategy and owner.

Responsibilities

• Build the Customer Programs function: define the strategy, hire the team, establish the operating model with PMM, Strategic Events, Solutions, ABM, and Sales leadership.
• Serve as the single accountable owner to the CCO and Sales leadership for Customer Advisory Boards and executive customer engagement.
• Own the governed strategic-account audience: the named list of executives and decision-makers across our lighthouse accounts that every high-touch program draws from, maintained in partnership with sales leadership.
• Design and run the portfolio of high-touch customer programs end to end: CAB charter and membership, EBC intake and programming, early access customer selection and feedback loops, co-marketing fund deployment, and the customer reference and speaker bench.
• Act as the voice of strategic customers inside Anthropic , bring their priorities and feedback into Product, GTM, and leadership forums, and make sure the company treats supporting them as a priority.
• Coordinate the asks we make of top customers across the company so that no executive is over-approached and every engagement is intentional.
• Own reporting on account coverage, engagement depth, and program-influenced expansion to Sales and Marketing leadership; build toward an incrementality view over time.
• Partner cross-functionally on execution , this team is the single-threaded owner of these programs (audience, programming, customer and Sales comms) and orchestrates specialists for content and production.

Requirements

• 10+ years in B2B enterprise marketing, customer marketing, or executive programs, including 4+ years leading a team.
• Built or significantly scaled an executive customer programs function (CABs, EBCs, executive sponsor programs, customer advocacy) at a high-growth enterprise technology company.
• A track record of being the trusted marketing counterpart to a CRO/CCO and enterprise Sales leadership , you have been the one person in the room representing customer programs to the head of the commercial org.
• Demonstrated executive presence with Fortune 500 C-suite and VP-level customers; you have personally recruited, hosted, and maintained CAB-level relationships.
• Experience designing programs from an audience-first model: starting with a named-account list and building format, content, and cadence to it, rather than filling seats for pre-built events.
• Strong cross-functional operating skills , you can define remits with adjacent teams (product marketing, events, solutions, field) and hold the line on them without friction becoming the story.
• Comfort owning a number: you have reported on coverage, engagement, and influenced pipeline/expansion and can stand behind the methodology.
• Clear written and verbal communication; you can brief an executive in three bullets and write the memo behind it.
• Genuine interest in AI and in helping the world's largest enterprises adopt it responsibly.

Logistics

• Minimum education: Bachelor’s degree or an equivalent combination of education, training, and/or experience
• Required field of study: A field relevant to the role as demonstrated through coursework, training, or professional experience
• Minimum years of experience: Years of experience required will correlate with the internal job level requirements for the position
• Location-based hybrid policy: Currently, we expect all staff to be in one of our offices at least 25% of the time. However, some roles may require more time in our offices.
• Visa sponsorship: We do sponsor visas! However, we aren't able to successfully sponsor visas for every role and every candidate. But if we make you an offer, we will make every reasonable effort to get you a visa, and we retain an immigration lawyer to help with this.

How we're different

We believe that the highest-impact AI research will be big science. At Anthropic we work as a single cohesive team on just a few large-scale research efforts. And we value impact , advancing our long-term goals of steerable, trustworthy AI , rather than work on smaller and more specific puzzles.

We view AI research as an empirical science, which has as much in common with physics and biology as with traditional efforts in computer science. We're an extremely collaborative group, and we host frequent research discussions to ensure that we

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dbt Labs is the pioneer of analytics engineering, helping data teams transform raw data into reliable, actionable insights.

Since 2016, we’ve grown from an open source project into the leading analytics engineering platform, now used by over 90,000 teams every week, driving data transformations and AI use cases.

As of February 2025, we’ve surpassed $100 million in annual recurring revenue (ARR) and serve more than 5,400 dbt Platform customers, including AstraZeneca, Sky, Nasdaq, Volvo, JetBlue, and SafetyCulture.

We’re backed by top-tier investors including Andreessen Horowitz, Sequoia Capital, and Altimeter.

At our core, we believe in empowering data practitioners:

• Reliable, high-quality data is the fuel that propels AI-powered data engineering.

• AI is changing data work, fast.

dbt’s data control plane keeps data engineers ahead of that curve.

• We empower engineers to deliver reliable, governed data faster, cheaper, and at scale.

dbt Labs is now synonymous with analytics engineering, defining the modern data stack and serving as the data control plane for enterprise teams around the world.

And we’re just getting started..

We’re growing fast and building a team of passionate, curious people across the globe.

Learn more about what makes us special by checking out our values.

Job Description

At dbt Labs, customers are our most powerful advocates, and this role sits at the center of how their voices shape our growth.

Do you love building meaningful relationships, designing scalable programs, and turning customer success into compelling stories?

As a Customer Advocacy Manager, you’ll lead the strategy, systems, and execution behind our global advocacy efforts.

You’ll own an integrated, highly visible customer advocacy ecosystem, connecting sales, marketing, product, community, and customer success around shared goals.

From customer advisory boards to content pipelines, you’ll design programs that elevate our most influential customers, strengthen our brand, and drive measurable business impact.

This is a highly cross-functional, high-impact role for someone who thrives at the intersection of relationship-building, program leadership, and strategic storytelling.

Responsibilities

• Build and lead a scalable, end-to-end customer advocacy strategy that integrates across go-to-market teams

• Partner closely with global marketing teams to create high-velocity, multi-format customer storytelling programs across priority regions

• Design, manage, and evolve dbt Labs’ Customer Advisory Board program, including charter development, governance, executive engagement, roster growth and biannual in-person and virtual meetings

• Own content strategy and execution for the dbt Labs Executive Summit, in partnership with the Strategic Events team

• Develop systems, workflows, and documentation to manage advocacy programs at scale and provide organization-wide visibility into progress and impact

• Grow, nurture, and steward long-term relationships with executive-level and practitioner-level customer advocates

• Identify and enable customer voices for speaking opportunities, media, analyst engagements, and industry events

• Build and manage customer recognition and advocacy spotlight programs

• Collaborate with sales and customer success leadership to align advocacy efforts with account strategy and pipeline goals

• Create and maintain a robust, self-service customer reference and advocacy database

• Serve as a trusted advisor and brand ambassador in all customer interactions

• Partner with product marketing, brand, communications, community, and sales to ensure cohesive storytelling and program alignment

• Establish and align execution to clear project plans, timelines, and accountability structures for all major initiatives

• Build and deliver executive-ready reporting on program performance, outcomes, and ROI

• Continuously assess program effectiveness and iterate based on data and stakeholder feedback

Requirements

• Experience leading customer advocacy, community, or reference programs in a SaaS or technology environment

• Proven success designing and managing customer advisory boards and executive engagement programs

• Exceptional relationship-building and cross-functional influence skills

• Strong program and project management capabilities, with experience building scalable systems and processes

• Experience developing high-impact customer content programs with sustained production velocity

• Demonstrated ability to design measurement frameworks and executive-facing reporting

• Confidence working directly with senior leaders and customer executives

• Ability to balance strategic vision with hands-on execution in a fast-paced environment

• Excellent written, verbal, and presentation skills

• Highly organized, proactive, and effective at managing competing priorities

• Entrepreneurial mindset with a passion for building new programs

• Comfort operating in a fully remote, globally distributed, asynchronous environment

What Will Make You Stand Out

• Deep experience building mature, scalable customer advocacy ecosystems

• Strong executive presence and credibility with internal and external stakeholders

• A data-driven mindset with a passion for measurement, optimization, and continuous improvement

• Proven ability to create systems that improve visibility, accountability, and efficiency

• A strong personal brand as a collaborative, trusted partner across the organization

• Demonstrated success acting as a public-facing brand ambassador

• History of building innovative storytelling formats and customer engagement models

Qualifications

• 5+ years experience in customer marketing or customer advocacy roles

• Tech industry experience (SaaS preferred; data industry a plus)

• Proven track record of growing program ownership and responsibilities (agency/vendor management experience a plus)

Remote Hiring Process

• Interview with a Talent Acquisition Partner

• Interview with Hiring Manager

• Take Home Task

• Team Interviews with close stakeholders and leaders

Benefits

• Unlimited vacation time with a culture that actively encourages time off

• 401k plan with 3% guaranteed company contribution

• Comprehensive healthcare coverage

• Generous paid parental leave

• Flexible stipends for:

• Health & Wellness

• Home Office Setup

• Cell Phone & Internet

• Learning & Development

• Office Space

Compensation

We offer competitive compensation packages commensurate with experience, including salary, equity, and where applicable, performance-based pay.

Our Talent Acquisition Team can answer questions around dbt Lab’s total rewards during your interview process.

In select locations (including Boston, Chicago, Denver, Los Angeles, Philadelphia, New York City, Austin, San Francisco, Washington, DC, and Seattle), an alternate range may apply, as specified below.

• The typical starting salary range for this role is: $148,000 - $179,000 USD

• The typical starting salary range for this role in the select locations listed is: $164,000 - $199,000 USD

#LI-LC1

dbt Labs is an equal opportunity employer, committed to building an inclusive team that welcomes diverse perspectives, backgrounds, and experiences.

Even if your experience doesn’t perfectly align with the job description, we encourage you to apply,we value potential just as much as a perfect resume.

Want to learn more about our focus on Diversity, Equity and Inclusion at dbt Labs? Check out our DEI page.

dbt Labs reserves the right to amend or withdraw the posting at any time.

For employees outside the United States, dbt Labs offers a competitive benefits package.

RSUs or comparable benefits may be offered depending on the legal or country limitations.

Privacy Notice Supplement to Privacy Notice - Californians Supplement to Privacy Notice - EEA/UK

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As a key member of the Customer Marketing team, you will combine strategic thinking with hands-on program management. You will need to deeply understand what our customers are building with Claude, translate that into compelling proof points that support launches, and orchestrate the moving pieces so those stories land on time.

Responsibilities:

• Support Anthropic launches end-to-end: customer selection, onboarding, feedback collection, and activation for launches
• Manage our early access program end-to-end from a customer marketing perspective,coordinating co-marketing moments, collecting customer proof points during the program, and ensuring participants are set up to share via their own channels when the launch goes live
• Work with Sales and Customer Marketing segment leads to build and maintain customer tiering and tracking in CRM,setting up automated triggers so we know when a customer hits a milestone that unlocks new engagement opportunities
• Manage customer events programming end-to-end: selecting the right customers and speakers, building out session content with Customer Marketing segment leads, prepping speakers, and acting as the customer point of contact day-of
• Support analyst relations efforts by identifying and preparing customers for analyst briefings and inquiry calls
• Build and maintain voice-of-the-customer programs that channel structured feedback to Product teams, surfacing what customers need, what's working, and what isn't
• Coordinate across Sales, Product, PMM, Events, Creative, and Communications to align customer storytelling with launch timelines and go-to-market plans

You may be a good fit if you have:

• 8+ years of experience in customer marketing, product marketing, or a role that blended both,ideally in B2B SaaS or enterprise technology
• Experience running early access, beta, or customer preview programs tied to product launches
• Strong cross-functional coordination skills,you've worked across Product, Sales, Marketing, and Comms and know how to keep everyone aligned without formal authority
• Excellent storytelling and writing skills, with the ability to translate technical customer outcomes into clear, compelling narratives
• Experience building and managing customer reference programs or pipelines
• A track record of working closely with product teams, whether through structured feedback programs, advisory boards, or embedded partnerships
• Comfort working with analyst relations,you've prepped customers for briefings or participated in AR programs before
• Strong project management instincts; you can juggle multiple launches, events, and programs simultaneously without dropping things
• A genuine interest in understanding what customers are building and why, not just capturing a quote and moving on

Strong candidates may also have:

• Experience with customer advisory boards (CABs) or structured community programs
• Background in the AI/ML ecosystem, particularly developer tools and infrastructure
• Familiarity with analyst relations firms and processes (Gartner, Forrester, IDC, etc.)
• Experience coordinating co-marketing efforts with cloud service providers or technology partners
• A product sense,you naturally think about how customer feedback should influence roadmap and positioning

The annual compensation range for this role is $255,000-$320,000 USD.

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The mandate is to start with the audience: build and govern the contact map of executives and decision-makers across our top-tier accounts, then design the portfolio of high-touch programs (Customer Advisory Boards, Executive Briefings, early access programs, co-marketing investment, customer references) to that map.

A defining feature of this role is serving as the single point of contact to our leadership for our executive-level customer programs. You will work closely with the office of our Chief Commercial Officer and Sales leadership to represent what we are asking of our top customers, what they are getting from us, and what they are telling us , with workstreams and a team behind you.

You will also be the standing voice of these customers inside Anthropic, ensuring their priorities are understood by Product, GTM, and company leadership. You will hire and manage a team covering advisory boards, executive briefings, early access programs, and more.

The right candidate has built customer programs at a high-growth B2B company before, is credible in a room of Fortune 500 executives, and operates comfortably with GTM and company leadership.

Responsibilities:

• Build the Customer Programs function: define the strategy, hire the team, establish the operating model with PMM, Strategic Events, Solutions, ABM, and Sales leadership.

• Serve as the single accountable owner to the CCO and Sales leadership for Customer Advisory Boards and executive customer engagement.

• Own the governed strategic-account audience: the named list of executives and decision-makers across our lighthouse accounts that every high-touch program draws from, maintained in partnership with sales leadership.

• Design and run the portfolio of high-touch customer programs end to end: CAB charter and membership, EBC intake and programming, early access customer selection and feedback loops, co-marketing fund deployment, and the customer reference and speaker bench.

• Act as the voice of strategic customers inside Anthropic , bring their priorities and feedback into Product, GTM, and leadership forums, and make sure the company treats supporting them as a priority.

• Coordinate the asks we make of top customers across the company so that no executive is over-approached and every engagement is intentional.

• Own reporting on account coverage, engagement depth, and program-influenced expansion to Sales and Marketing leadership; build toward an incrementality view over time.

• Partner cross-functionally on execution , this team is the single-threaded owner of these programs (audience, programming, customer and Sales comms) and orchestrates specialists for content and production. Over time, this includes partnering with Brand on the executive hospitality standard, and how Anthropic shows up when we host our most important customers.

You may be a good fit if you have:

• 10+ years in B2B enterprise marketing, customer marketing, or executive programs, including 4+ years leading a team.

• Built or significantly scaled an executive customer programs function (CABs, EBCs, executive sponsor programs, customer advocacy) at a high-growth enterprise technology company.

• A track record of being the trusted marketing counterpart to a CRO/CCO and enterprise Sales leadership , you have been the one person in the room representing customer programs to the head of the commercial org.

• Demonstrated executive presence with Fortune 500 C-suite and VP-level customers; you have personally recruited, hosted, and maintained CAB-level relationships.

• Experience designing programs from an audience-first model: starting with a named-account list and building format, content, and cadence to it, rather than filling seats for pre-built events.

• Strong cross-functional operating skills , you can define remits with adjacent teams (product marketing, events, solutions, field) and hold the line on them without friction becoming the story.

• Comfort owning a number: you have reported on coverage, engagement, and influenced pipeline/expansion and can stand behind the methodology.

• Clear written and verbal communication; you can brief an executive in three bullets and write the memo behind it.

• Genuine interest in AI and in helping the world's largest enterprises adopt it responsibly.

Annual compensation range for this role is $400,000 - $400,000 USD.

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A defining feature of this role is serving as the single point of contact to our leadership for our executive-level customer programs. You will work closely with the office of our Chief Commercial Officer and Sales leadership to represent what we are asking of our top customers, what they are getting from us, and what they are telling us , with workstreams and a team behind you. You will also be the standing voice of these customers inside Anthropic, ensuring their priorities are understood by Product, GTM, and company leadership.

Responsibilities:

• Build the Customer Programs function: define the strategy, hire the team, establish the operating model with PMM, Strategic Events, Solutions, ABM, and Sales leadership.

• Serve as the single accountable owner to the CCO and Sales leadership for Customer Advisory Boards and executive customer engagement.

• Own the governed strategic-account audience: the named list of executives and decision-makers across our lighthouse accounts that every high-touch program draws from, maintained in partnership with sales leadership.

• Design and run the portfolio of high-touch customer programs end to end: CAB charter and membership, EBC intake and programming, early access customer selection and feedback loops, co-marketing fund deployment, and the customer reference and speaker bench.

• Act as the voice of strategic customers inside Anthropic , bring their priorities and feedback into Product, GTM, and leadership forums, and make sure the company treats supporting them as a priority.

• Coordinate the asks we make of top customers across the company so that no executive is over-approached and every engagement is intentional.

• Own reporting on account coverage, engagement depth, and program-influenced expansion to Sales and Marketing leadership; build toward an incrementality view over time.

• Partner cross-functionally on execution , this team is the single-threaded owner of these programs (audience, programming, customer and Sales comms) and orchestrates specialists for content and production. Over time, this includes partnering with Brand on the executive hospitality standard, and how Anthropic shows up when we host our most important customers.

You may be a good fit if you have:

• 10+ years in B2B enterprise marketing, customer marketing, or executive programs, including 4+ years leading a team.

• Built or significantly scaled an executive customer programs function (CABs, EBCs, executive sponsor programs, customer advocacy) at a high-growth enterprise technology company.

• A track record of being the trusted marketing counterpart to a CRO/CCO and enterprise Sales leadership , you have been the one person in the room representing customer programs to the head of the commercial org.

• Demonstrated executive presence with Fortune 500 C-suite and VP-level customers; you have personally recruited, hosted, and maintained CAB-level relationships.

• Experience designing programs from an audience-first model: starting with a named-account list and building format, content, and cadence to it, rather than filling seats for pre-built events.

• Strong cross-functional operating skills , you can define remits with adjacent teams (product marketing, events, solutions, field) and hold the line on them without friction becoming the story.

• Comfort owning a number: you have reported on coverage, engagement, and influenced pipeline/expansion and can stand behind the methodology.

• Clear written and verbal communication; you can brief an executive in three bullets and write the memo behind it.

• Genuine interest in AI and in helping the world's largest enterprises adopt it responsibly.

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