68a032dd-56e Freelance Senior Community Strategist with Chinese (Gaming) We're looking for a native Mandarin-speaking, senior-level strategist to work with our UK team. This position is available across multiple locations and can be performed remotely. The project will require the ability to lead the culturalization of our current global community strategy for the Chinese market, including target audience personas, community proposition, phased community objectives, channel strategy and content recommendations.

The successful candidate will define a China-first value proposition for the community, identify key audience segments based on motivations and social and community behaviours, not just demographics, and develop a platform-native strategy across Bilibili, Weibo, Douyin, etc. including what content will resonate.

This role requires a strong grasp of social & web analytics, strong numeracy and comfort with numerical data, very strong written and spoken communication skills, high level of self-sufficiency and organisation, and a passion for marketing.

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]]> full-time senior remote culturalization, community strategy, platform-native strategy, social & web analytics, numeracy, communication skills, self-sufficiency, organisation, marketing Marketing Technology Keywords Studios https://logos.yubhub.co/keywordsstudios.com.png Keywords Studios has been reshaping how players interact with their favourite games since 1998, growing into a global team of over 12,000 professionals. https://www.keywordsstudios.com/ https://apply.workable.com/j/B61A5716AB Japan 2026-04-24