{"version":"0.1","company":{"name":"YubHub","url":"https://yubhub.co","jobsUrl":"https://yubhub.co/jobs/skill/cultural-nuance"},"x-facet":{"type":"skill","slug":"cultural-nuance","display":"Cultural Nuance","count":2},"x-feed-size-limit":100,"x-feed-sort":"enriched_at desc","x-feed-notice":"This feed contains at most 100 jobs (the most recently enriched). For the full corpus, use the paginated /stats/by-facet endpoint or /search.","x-generator":"yubhub-xml-generator","x-rights":"Free to redistribute with attribution: \"Data by YubHub (https://yubhub.co)\"","x-schema":"Each entry in `jobs` follows https://schema.org/JobPosting. YubHub-native raw fields carry `x-` prefix.","jobs":[{"@context":"https://schema.org","@type":"JobPosting","identifier":{"@type":"PropertyValue","name":"YubHub","value":"job_e0282068-db6"},"title":"Integrated Marketing Manager","description":"<p><strong>The Company You’ll Join</strong></p>\n<p>Carta connects founders, investors, and limited partners through world-class software, purpose-built for everyone in venture capital, private equity and private credit. Trusted by 65,000+ companies in 160+ countries, Carta’s platform of software and services lays the groundwork so you can build, invest, and scale with confidence.</p>\n<p><strong>The Team You’ll Work With</strong></p>\n<p>Carta is looking for an Integrated Marketing Manager to join our Asia-Pacific, Middle East &amp; Africa (APAC &amp; MEA) marketing team, based in Hong Kong. Carta expanded into Asia Pacific in 2021, with Singapore as our regional hub. We are now opening our office in Hong Kong and building a local, on-the-ground team to support founders, fund managers and investors across Hong Kong and the Greater Bay Area.</p>\n<p><strong>The Problems You’ll Solve</strong></p>\n<ul>\n<li>Build Carta’s Brand from the Ground Up in Hong Kong: Establish Carta’s local marketing presence in a new market, ensuring strong brand awareness, credibility, and trust within the startup, VC, PE and private markets ecosystem. Act as the in-market marketing owner, translating global narratives into messaging that resonates with Hong Kong audiences and market dynamics.</li>\n<li>Drive Deep Localization Across Channels: Localize integrated campaigns across content, digital, event, PR and community - ensuring language, tone, formats and channels reflect local norms and expectations. Work closely with the team in Singapore to adapt campaigns, while also identifying when the market requires bespoke, locally-led initiatives.</li>\n<li>Plan and Execute Integrated Campaigns (Brand → Demand): Own end-to-end integrated marketing programs that balance brand-building, education and pipeline creation, including events, thought leadership, digital campaigns and more. Partner closely with Sales and Partnerships to align campaigns with local go-to-market priorities.</li>\n<li>Be the Connector Between Global Strategy and Local Reality: Serve as the voice of the market within the regional marketing team - feeding back insights on audience behavior, competitor activity, cultural nuance, and emerging opportunities.</li>\n<li>Own Local Measurement and Budgeting: Manage the regional budget and track/report on performance across awareness, engagement, and pipeline metrics, helping shape success is measured in an early-stage market.</li>\n</ul>\n<p><strong>The Impact You’ll Have</strong></p>\n<p>You will define what “good” looks for Carta marketing in Hong Kong. Your work will directly shape our brand perception, ecosystem relationships, and early commercial momentum in the market. This is a rare opportunity to build a market almost from scratch.</p>\n<p><strong>About You</strong></p>\n<ul>\n<li>5+ years of experience in B2B marketing, preferably in SaaS, fintech, or the startup/VC/PE ecosystem</li>\n<li>Proven experience as a full-stack marketer</li>\n<li>comfortable working across brand, content, digital, events, and demand generation</li>\n<li>Experience launching or building a brand in a new or early-stage market (0→1 experience strongly preferred)</li>\n<li>Strong instincts for localization and cultural nuance, particularly within Hong Kong</li>\n<li>Experience collaborating cross-functionally with sales, marketing, and partnerships</li>\n<li>Able to balance strategic thinking with hands-on execution</li>\n<li>you can set direction and do the work</li>\n<li>Strong organizational skills to manage multiple projects and budgets concurrently</li>\n<li>Excellent written and verbal communication skills in English and Cantonese</li>\n<li>Comfortable with analytics and tools like Salesforce, Marketo, Google Analytics, or equivalents</li>\n<li>Deep interest in the private markets in the region</li>\n</ul>\n<p style=\"margin-top:24px;font-size:13px;color:#666;\">XML job scraping automation by <a href=\"https://yubhub.co\">YubHub</a></p>","url":"https://yubhub.co/jobs/job_e0282068-db6","directApply":true,"hiringOrganization":{"@type":"Organization","name":"Carta","sameAs":"https://www.carta.com/","logo":"https://logos.yubhub.co/carta.com.png"},"x-apply-url":"https://job-boards.greenhouse.io/carta/jobs/7590549003","x-work-arrangement":"onsite","x-experience-level":"mid","x-job-type":"full-time","x-salary-range":null,"x-skills-required":["B2B marketing","SaaS","fintech","startup/VC/PE ecosystem","full-stack marketer","brand","content","digital","events","demand generation","localization","cultural nuance","collaboration","strategic thinking","hands-on execution","analytics","tools","Salesforce","Marketo","Google Analytics"],"x-skills-preferred":[],"datePosted":"2026-04-18T15:54:06.694Z","jobLocation":{"@type":"Place","address":{"@type":"PostalAddress","addressLocality":"Hong Kong, China"}},"employmentType":"FULL_TIME","occupationalCategory":"Marketing","industry":"Finance","skills":"B2B marketing, SaaS, fintech, startup/VC/PE ecosystem, full-stack marketer, brand, content, digital, events, demand generation, localization, cultural nuance, collaboration, strategic thinking, hands-on execution, analytics, tools, Salesforce, Marketo, Google Analytics"},{"@context":"https://schema.org","@type":"JobPosting","identifier":{"@type":"PropertyValue","name":"YubHub","value":"job_5a7843fd-ff9"},"title":"Customer Marketing Lead, Startups - EMEA","description":"<p><strong>About the role</strong></p>\n<p>We are looking for a customer marketing leader to build and scale our customer marketing function for the Startups segment across EMEA. In this role, you&#39;ll craft compelling founder and developer success stories, design co-marketing programs with high-growth startups, and orchestrate key moments that deepen relationships with technical leaders at our most innovative startup customers across European markets.</p>\n<p><strong>Responsibilities:</strong></p>\n<ul>\n<li>Develop compelling customer narratives—case studies, technical deep-dives, founder testimonials, thought leadership, video content—that resonate with EMEA startup audiences and showcase how AI-native companies are building with Claude</li>\n</ul>\n<ul>\n<li>Define the EMEA startup customer segmentation and tiering framework, mapping accounts from early-stage through growth-stage across European markets to guide advocacy prioritization and resource allocation</li>\n</ul>\n<ul>\n<li>Balance high-touch programming for marquee EMEA startup customers with scalable customer marketing initiatives that reach the broader developer and founder community across the region</li>\n</ul>\n<ul>\n<li>Design and execute personalized engagement strategies for strategic startup accounts, ensuring programming resonates with technical founders and engineering leaders while addressing regional market dynamics</li>\n</ul>\n<ul>\n<li>Orchestrate key moments programming including founder dinners, customer speaking opportunities at EMEA conferences, technical workshops, and startup showcase events across key tech hubs (London, Berlin, Paris, Amsterdam, Stockholm)</li>\n</ul>\n<ul>\n<li>Develop EMEA startup customer advisory programs that create authentic experiences and deepen relationships with highest-value accounts and influential founders across the region</li>\n</ul>\n<ul>\n<li>Partner with EMEA Startups Sales leadership and Venture Partnerships to identify expansion opportunities and ensure customer marketing initiatives directly support account growth and VC portfolio engagement</li>\n</ul>\n<ul>\n<li>Coordinate with strategic EMEA and global VC partners on co-marketing opportunities featuring portfolio company success stories</li>\n</ul>\n<ul>\n<li>Build and manage a regional programming calendar that balances customer advocacy activities with strategic account engagement across the EMEA startup ecosystem</li>\n</ul>\n<ul>\n<li>Identify and cultivate strategic customer relationships with founders and technical leaders across EMEA who can serve as powerful advocates and reference points for the startup community</li>\n</ul>\n<ul>\n<li>Create content that earns respect from technical audiences—authentic founder stories, technical implementation deep-dives, and developer-focused case studies tailored for EMEA markets</li>\n</ul>\n<p><strong>You may be a good fit if you:</strong></p>\n<ul>\n<li>Have 6+ years of B2B customer marketing experience within SaaS or technology companies, ideally within EMEA markets or with significant EMEA responsibility</li>\n</ul>\n<ul>\n<li>Have a proven track record building customer advocacy programs from scratch, with demonstrated success in customer storytelling, advocacy program development, and account engagement</li>\n</ul>\n<ul>\n<li>Have experience marketing to and building relationships with high-growth EMEA startups and technical founders</li>\n</ul>\n<ul>\n<li>Can speak credibly to technical audiences—understand AI concepts, developer workflows, and technical use cases well enough to identify and tell compelling stories</li>\n</ul>\n<ul>\n<li>Have a strategic yet hands-on approach—ability to balance high-touch marquee customer programming with scaled programs, understanding when each approach is appropriate</li>\n</ul>\n<ul>\n<li>Have deep understanding of EMEA market dynamics, regional preferences, and cultural nuances that inform customer engagement strategies within the startup ecosystem</li>\n</ul>\n<ul>\n<li>Have exceptional storytelling abilities—can identify compelling customer narratives and bring them to life across multiple formats that feel authentic, not corporate</li>\n</ul>\n<ul>\n<li>Have a fast-paced working style with strong bias to action—comfortable shipping 80% solutions quickly and iterating, with ability to pivot as priorities shift</li>\n</ul>\n<ul>\n<li>Can thrive in ambiguity and startup environments, building programs with minimal guidance</li>\n</ul>\n<ul>\n<li>Have a background in B2B tech, ideally with experience at fast-paced scale-ups or developer-focused companies</li>\n</ul>\n<ul>\n<li>Currently based in EMEA region, and if applicable, willing to relocate to London</li>\n</ul>\n<p><strong>Strong candidates may also:</strong></p>\n<ul>\n<li>Have experience building relationships with EMEA VCs, accelerators, or partnering with VC firms to drive portfolio engagement and co-marketing</li>\n</ul>\n<ul>\n<li>Have previous experience at leading AI companies or marketing AI/ML products specifically</li>\n</ul>\n<ul>\n<li>Have experience in community building, customer advisory programs, or founder community management</li>\n</ul>\n<ul>\n<li>Have former founder experience or early employee at a successful startup</li>\n</ul>\n<ul>\n<li>Have experience scaling customer marketing programs across multiple European markets</li>\n</ul>\n<ul>\n<li>Have fluency in additional European languages (French/German)</li>\n</ul>\n<p style=\"margin-top:24px;font-size:13px;color:#666;\">XML job scraping automation by <a href=\"https://yubhub.co\">YubHub</a></p>","url":"https://yubhub.co/jobs/job_5a7843fd-ff9","directApply":true,"hiringOrganization":{"@type":"Organization","name":"Anthropic","sameAs":"https://www.anthropic.com/jobs","logo":"https://logos.yubhub.co/anthropic.com.png"},"x-apply-url":"https://job-boards.greenhouse.io/anthropic/jobs/5093547008","x-work-arrangement":"onsite","x-experience-level":"senior","x-job-type":"full-time","x-salary-range":null,"x-skills-required":["Customer Marketing","B2B Marketing","Startups","EMEA Markets","Customer Storytelling","Advocacy Program Development","Account Engagement","AI Concepts","Developer Workflows","Technical Use Cases"],"x-skills-preferred":["Strategic Planning","Hands-on Approach","EMEA Market Dynamics","Regional Preferences","Cultural Nuances","Storytelling","Fast-paced Working Style","Bias to Action","Ambiguity and Startup Environments","B2B Tech","Scale-ups","Developer-focused Companies"],"datePosted":"2026-03-08T13:55:26.100Z","jobLocation":{"@type":"Place","address":{"@type":"PostalAddress","addressLocality":"London, UK"}},"employmentType":"FULL_TIME","occupationalCategory":"Marketing","industry":"Technology","skills":"Customer Marketing, B2B Marketing, Startups, EMEA Markets, Customer Storytelling, Advocacy Program Development, Account Engagement, AI Concepts, Developer Workflows, Technical Use Cases, Strategic Planning, Hands-on Approach, EMEA Market Dynamics, Regional Preferences, Cultural Nuances, Storytelling, Fast-paced Working Style, Bias to Action, Ambiguity and Startup Environments, B2B Tech, Scale-ups, Developer-focused Companies"}]}