The ideal candidate will have experience in social commerce and creator management from micro to macro, with a strong ability to build and maintain relationships. This is a high impact role requiring an individual who can strategically balance and also nurture the commercial side of creator and agency relationships.

About ShopYourLikes & Connexity Connexity, a Taboola company, is a performance-marketing technology company that drives new customers and sales to retailers and generates premium earnings for content creators. Each year we deliver over $4 billion in sales to retailers and pay out industry-leading rates to publishers and influencers.

ShopYourLikes is Connexity's dynamic creator monetization platform and community. As the fastest-growing division within Connexity, we are aggressively investing in social commerce. Our mission is to empower creators and connect high-converting audiences across social platforms with top brands, making us an exciting, high-growth environment for an ambitious sales leader.

ShopYourLikes is at the forefront of the creator economy, redefining brand sponsorships by prioritising performance accountability at all stages of the funnel. We provide a unique community of performance-focused creators who tell stories that generate intent and drive conversions. Built on decades of retail performance expertise and data, ShopYourLikes has generated close to $1 Billion in sales for retailers.

We move beyond vanity metrics, like social awareness and simple engagement, to deliver measurable financial accountability across the entire customer journey.

General Responsibilities of the Role

• Acquisition: Identify, source, and recruit high-potential creators across priority categories to expand our platform’s talent ecosystem. Build strong relationships with prospective creators, clearly articulating our value proposition and revenue potential.
• Relationships building: Provide guidance to Key Creators and agencies as needed, helping them achieve growth and monetization goals. Maintain strong, high-level relationships with creators through regular, targeted communication.
• Revenue Growth: Deliver high-quality coaching strategies to increase performance and drive incremental revenue (such as content and retailer diversification). Monitor campaign performance and collaborate cross-functionally to optimise advertisers’ goals.

Requirements

• 2–4 years of experience in creator partnerships, talent management, social commerce, or affiliate marketing, ideally across both affiliate and sponsorship models.
• Proven track record of acquiring and onboarding new creators, including assessing fit against an Ideal Customer Profile.
• Demonstrated ability to drive creator growth and revenue through coaching, performance insights, and strategic guidance.
• Strong understanding of creator monetization, including affiliate performance, retailer dynamics, and sponsorship value.
• Experience collaborating with Talent Managers, Agencies, or Creator collectives, with the ability to communicate commercial value clearly.
• Comfortable analyzing creator content, audience data, and daily performance metrics to identify opportunities and prioritise time.
• Excellent relationship-building skills with creators and partners, using high-touch communication when needed.
• Highly organized and efficient, able to manage pipelines, creator touchpoints, and campaign activity without heavy administrative overhead.
• A deep passion for creators, social trends, and platform dynamics, paired with strong intuition for what drives engagement and conversions.
• Experience using CRM tools (e.g., HubSpot) to manage acquisition funnels and track creator performance.
• A collaborative, proactive mindset suited for a fast-paced, high-growth environment.

Benefits

• Voted “Best Places to Work,” our culture is driven by self-starters, team players, and visionaries.
• Headquartered in Los Angeles, California, the company operates sites and business services in the US, UK, EMEA and APAC.
• We offer top benefits including Annual Leave Entitlement, paid holidays, competitive comp, team events and more!
• Healthcare insurance & cash plans
• Income Protection
• Parental Leave Policies
• Learning & Development Program
• Flexible work schedules and work from home/work from office policy
• Lunch paid when attending the office
• Wellness Resources
• Equity
• Bonus
• We are committed to providing a culture at Connexity that supports the diversity, equity and inclusion of our most valuable asset, our people. We encourage individuality, and are driven to represent a workplace that celebrates our differences, and provides opportunities equally across gender, race, religion, sexual orientation, and all other demographics.

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Responsibilities:

• Plan and implement community and creator-led GTM activations to support marketing campaigns.
• Collaborate with integrated comms, PR, and social teams across time zones to build and deploy local channel plans.
• Design and manage creator and ambassador programs—identifying, onboarding, and nurturing local talent who are authentic advocates for EA's titles.
• Initiate and support community-driven and campaign events (online or in-person).
• Track engagement performance and community sentiment to measure success and improve future strategies.
• Deliver reporting on community and creator activations, sharing applicable insights.
• Manage budgets, contracts, and project timelines across community and creator activations.

Qualifications:

• 3+ years of experience in marketing engagement, creator relations, or campaign activation—preferably in gaming, entertainment, or digital media.
• Expertise developing creator programs and managing creator partnerships.
• Comprehensive knowledge of the local gaming ecosystem, community platforms, and creator landscape.
• Demonstrated partner management, project management, and reporting skills.
• Fluent in Mandarin and English (written and spoken); proficiency in Simplified Chinese.
• Proficiency in creator analytics, social listening, and community management tools.
• Experience working with agencies and third-party vendors in a marketing or community capacity.

About Electronic Arts

We're proud to have an extensive portfolio of games and experiences, locations around the world, and opportunities across EA. We value adaptability, resilience, creativity, and curiosity. From leadership that brings out your potential, to creating space for learning and experimenting, we empower you to do great work and pursue opportunities for growth.

We adopt a holistic approach to our benefits programs, emphasizing physical, emotional, financial, career, and community wellness to support a balanced life. Our packages are tailored to meet local needs and may include healthcare coverage, mental well-being support, retirement savings, paid time off, family leaves, complimentary games, and more. We nurture environments where our teams can always bring their best to what they do.

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Location

Seoul, South Korea; Singapore

Employment Type

Full time

Location Type

Hybrid

Department

About the Team

The Growth team drives user and revenue growth across ChatGPT’s consumer and business segments worldwide. We operate across the full funnel - from awareness and acquisition through activation, retention, and expansion - using a combination of global performance marketing, AI-powered workflows, in-product optimization, insights, experimentation, and creative ops engineering.

Our Product Growth (PG) team is a rapidly scaling functional area, accelerating growth by connecting out-of-product and in-product experiences into seamless journeys that acquire, retain, and re-engage users, unlocking ChatGPT’s transformative potential in users’ daily lives. We work cross-functionally with product, engineering, design, data science, finance, and marketing to unlock scalable growth levers and deliver measurable impact across diverse markets.

This team thrives on rapid testing, rigorous measurement, and creative problem solving, all while keeping user value at the center of our decision-making.

About the Role

We are seeking a full-funnel growth athlete with deep expertise in product growth, growth marketing, creative-led social channels, Korean consumer behavior, funnel optimization, and sophisticated experimentation. You will own growth initiatives end-to-end, from ideation and creative development to deployment, measurement, and iteration, with a focus on Korea’s high standards for product quality, trust, and speed.

This role requires close collaboration with engineering, product, DS, and design to execute localized growth motions. You’ll focus on scaling acquisition through Korea’s dominant channels, optimizing conversion, and driving ChatGPT Business adoption across Korea’s sophisticated business and SME ecosystems.

This role is based in Korea. Travel as needed for key cross-functional sprints and regional collaboration.

In this role, you will:

• Design, launch, and optimize global paid and organic acquisition campaigns across channels (search, social, referral, influencer, programmatic), balancing efforts across B2B and B2C segments.

• Leading growth experiments and A/B testing across funnels and entry points - defining hypotheses, setting up measurement frameworks, enhancing conversions, and translating insights into scalable playbooks.

• Partnering with engineering and data science to build, test, and refine growth tooling, creative ops automation, and optimization algorithms.

• Managing full-funnel performance metrics, from CPM/CPC to LTV/CAC, and identifying new opportunities for efficiency and scale.

• Developing AI-native workflows that transform how we scale, reach, personalize bringing users from out-of-product experiences to in-product entry points and LTV-optimized user journeys.

• Build AI-first creative systems, collaborating with design to rapidly prototype and test high-performing assets.

• Expanding growth channels and market coverage, with attention to localization and regional performance nuances.

• Driving influencer and creator partnerships as part of the paid and organic growth mix.

• Collaborating with product teams to improve in-product conversion and onboarding flows.

• Developing and refining our attribution models, marketing tech stack, and automation processes to ensure we’re always optimizing for maximum impact.

You might thrive in this role if you:

• 8+ years of experience in growth optimizations, growth marketing, performance marketing, or product growth, or product strategy and operations experience, ideally in hyper-growth tech companies.

• Proven ability to launch, scale, and optimize paid channels.

• Strong analytical skills and proficiency with measurement and funnel optimizations. (BI, SQL, experimentation, statistically rigorous testing, conversion optimizations).

• Experience with AI-driven marketing tools, creative ops engineering, and workflow automation.

• Familiarity with engineering concepts and ability to work with technical teams to ship growth and martech infrastructure.

• A test-and-learn mindset and comfort with fast-paced, ambiguous environments.

• Excellent cross-functional communication skills and stakeholder management experience.

About OpenAI

OpenAI is an AI research and deployment company dedicated to ensuring that general-purpose artificial intelligence benefits all of humanity. We push the boundaries of the capabilities of AI systems and seek to safely deploy them to the world through our products. AI is an extremely powerful tool that must be created with safety and human needs at its core, and to achieve our mission, we must encompass and value the many different perspectives, voices, and experiences that form the full spectrum of humanity.

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Location

New York City

Employment Type

Full time

Location Type

Hybrid

Department

Compensation

• $239K – $265K • Offers Equity

The base pay offered may vary depending on multiple individualized factors, including market location, job-related knowledge, skills, and experience. If the role is non-exempt, overtime pay will be provided consistent with applicable laws. In addition to the salary range listed above, total compensation also includes generous equity, performance-related bonus(es) for eligible employees, and the following benefits.

• Medical, dental, and vision insurance for you and your family, with employer contributions to Health Savings Accounts

• Pre-tax accounts for Health FSA, Dependent Care FSA, and commuter expenses (parking and transit)

• 401(k) retirement plan with employer match

• Paid parental leave (up to 24 weeks for birth parents and 20 weeks for non-birthing parents), plus paid medical and caregiver leave (up to 8 weeks)

• Paid time off: flexible PTO for exempt employees and up to 15 days annually for non-exempt employees

• 13+ paid company holidays, and multiple paid coordinated company office closures throughout the year for focus and recharge, plus paid sick or safe time (1 hour per 30 hours worked, or more, as required by applicable state or local law)

• Mental health and wellness support

• Employer-paid basic life and disability coverage

• Annual learning and development stipend to fuel your professional growth

• Daily meals in our offices, and meal delivery credits as eligible

• Relocation support for eligible employees

• Additional taxable fringe benefits, such as charitable donation matching and wellness stipends, may also be provided.

More details about our benefits are available to candidates during the hiring process.

This role is at-will and OpenAI reserves the right to modify base pay and other compensation components at any time based on individual performance, team or company results, or market conditions.

About the Team

The Growth team drives user and revenue growth across ChatGPT’s consumer and business segments worldwide. We operate across the full funnel - from awareness and acquisition through activation, retention, and expansion - using a combination of global performance marketing, AI-powered workflows, in-product optimization, insights, experimentation, and creative ops engineering.

About the Role

Growth Marketing is a rapidly scaling functional area, accelerating growth by connecting out-of-product and in-product experiences into seamless journeys that acquire, retain, and re-engage users, unlocking ChatGPT’s transformative potential in users’ daily lives. We work cross-functionally with product, engineering, design, data science, finance, and marketing to unlock scalable growth levers and deliver measurable impact across diverse markets.

This team thrives on rapid testing, rigorous measurement, and creative problem solving, all while keeping user value at the centre of our decision-making.

This role is based in New York, NY. We use a hybrid work model of 3 days in the office per week and offer relocation assistance to new employees.

In this role, you will:

• Designing and executing global paid acquisition campaigns across multiple channels (search, social, influencer, programmatic, emerging formats) to drive high-quality user growth.

• Leading growth experiments and A/B testing - defining hypotheses, setting up measurement frameworks, enhancing conversions, and translating insights into scalable playbooks.

• Partnering with engineering and data science to build, test, and refine growth tooling, creative ops automation, and optimization algorithms.

• Managing full-funnel performance metrics, from reach/engagement to LTV/CAC, and identifying new opportunities for efficiency and scale.

• Developing AI-native workflows that transform how we scale, reach, personalize bringing users from out-of-product experiences to in-product entry points and LTV-optimized user journeys.

• Build AI-first creative systems, collaborating with design to rapidly prototype and test high-performing assets.

• Expanding growth channels and market coverage, with attention to localization and regional performance nuances.

• Driving influencer and creator partnerships as part of the paid and organic growth mix.

• Collaborating with product teams to improve in-product conversion and onboarding flows.

• Developing and refining our attribution models, marketing tech stack, and automation processes to ensure we’re always optimizing for maximum impact.

You might thrive in this role if you are/have:

• 8+ years of experience in growth marketing, performance marketing, or growth product management, ideally in high-growth tech.

• Proven ability to launch, scale, and optimize paid channels at significant budgets.

• Strong analytical skills and proficiency with measurement tools (Google Analytics, internal BI tools, experimentation platforms).

• Experience with AI-driven marketing tools, creative ops engineering, and workflow automation.

• Familiarity with engineering concepts and ability to work with technical teams to ship growth and martech infrastructure.

• A test-and-learn mindset and comfort with fast-paced, ambiguous environments.

• Excellent cross-functional communication skills and stakeholder management experience.

About OpenAI

OpenAI is an AI research and deployment company dedicated to ensuring that general-purpose artificial intelligence benefits all of humanity. They push the boundaries of the capabilities of AI systems and seek to safely deploy them to the world through their products.

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Delhi, India; Singapore

Employment Type

Full time

Location Type

Hybrid

Department

About the Team

The Growth team drives user and revenue growth across ChatGPT’s consumer and business segments worldwide. We operate across the full funnel - from awareness and acquisition through activation, retention, and expansion - using a combination of global performance marketing, AI-powered workflows, in-product optimization, insights, experimentation, and creative ops engineering.

Our Product Growth (PG) team is a rapidly scaling functional area, accelerating growth by connecting out-of-product and in-product experiences into seamless journeys that acquire, retain, and re-engage users, unlocking ChatGPT’s transformative potential in users’ daily lives. We work cross-functionally with product, engineering, design, data science, finance, and marketing to unlock scalable growth levers and deliver measurable impact across diverse markets.

This team thrives on rapid testing, rigorous measurement, and creative problem solving, all while keeping user value at the center of our decision-making.

About the Role

We are seeking a full-funnel growth athlete with deep expertise in product growth, growth marketing, creative-led social channels, India consumer behavior, funnel optimization, and sophisticated experimentation. You will own growth initiatives end-to-end from ideation and deployment to measurement and iteration tuned to the region’s mobile and social dynamics.

This role requires strong cross-functional collaboration with engineering, data science, design, and product to scale highly localized growth levers. You’ll focus on scaling paid acquisition efficiently across high-impact channels, improving conversion across mobile and app funnels, driving new business adoption, and building infrastructure to maximize ROI while expanding India-specific channels, segments, and workflows.

This role is based in India. Travel as needed for key cross-functional sprints and regional collaboration.

In this role, you will:

• Design, launch, and optimize global paid and organic acquisition campaigns across channels (search, social, referral, influencer, programmatic), balancing efforts across B2B and B2C segments.

• Leading growth experiments and A/B testing across funnels and entry points - defining hypotheses, setting up measurement frameworks, enhancing conversions, and translating insights into scalable playbooks.

• Partnering with engineering and data science to build, test, and refine growth tooling, creative ops automation, and optimization algorithms.

• Managing full-funnel performance metrics, from CPM/CPC to LTV/CAC, and identifying new opportunities for efficiency and scale.

• Developing AI-native workflows that transform how we scale, reach, personalize bringing users from out-of-product experiences to in-product entry points and LTV-optimized user journeys.

• Build AI-first creative systems, collaborating with design to rapidly prototype and test high-performing assets.

• Expanding growth channels and market coverage, with attention to localization and regional performance nuances.

• Driving influencer and creator partnerships as part of the paid and organic growth mix.

• Collaborating with product teams to improve in-product conversion and onboarding flows.

• Developing and refining our attribution models, marketing tech stack, and automation processes to ensure we’re always optimizing for maximum impact.

You might thrive in this role if you:

• 8+ years of experience in growth optimizations, growth marketing, performance marketing, or product growth, or product strategy and operations experience, ideally in hyper-growth tech companies.

• Proven ability to launch, scale, and optimize paid channels.

• Strong analytical skills and proficiency with measurement and funnel optimizations. (BI, SQL, experimentation, statistically rigorous testing, conversion optimizations).

• Experience with AI-driven marketing tools, creative ops engineering, and workflow automation.

• Familiarity with engineering concepts and ability to work with technical teams to ship growth and martech infrastructure.

• A test-and-learn mindset and comfort with fast-paced, ambiguous environments.

• Excellent cross-functional communication skills and stakeholder management experience.

About OpenAI

OpenAI is an AI research and deployment company dedicated to ensuring that general-purpose artificial intelligence benefits all of humanity. We push the boundaries of the capabilities of AI systems and seek to safely deploy them to the world through our products. AI is an extremely powerful tool that must be created with safety and human needs at its core, and to achieve our mission, we must encompass and value the many different perspectives, voices, and experiences that form the full spectrum of humanity.

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