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Job Description

We're looking for a data-driven, strategic and execution-focused Growth Marketing/Performance Marketing Lead to manage Replit's PLG and self-serve paid acquisition channels. We're looking for someone who can inherit an existing program and immediately drive efficiency, optimization, and scale. Your job is to squeeze more signal from what's working, prune what isn't, and bring a relentless experimentation mindset to accelerating our self-serve growth engine.

You'll work directly with our Head of Growth Marketing and collaborate closely with Creative, Product and Data. This role is ideal for someone who thrives in a high-velocity environment, is deeply channel-native, and is obsessed with improving CAC, conversion rates, and LTV across every stage of the self-serve funnel.

Responsibilities

Own and optimize paid acquisition across PLG channels

Take full accountability for self-serve new user acquisition, free-to-paid conversion, and paid channel efficiency primarily focused on SEM/paid search, but able to lean into other channels such as paid social, display, programmatic, and affiliate

Manage multi-million dollar media budgets with a clear focus on CAC efficiency and return on ad spend

Take a full funnel performance approach from impression to activated paying user — including landing pages, onboarding flow touchpoints, and trial conversion

Drive continuous optimization and a rigorous testing culture

Identify performance gaps and inefficiencies across existing campaigns and channels; develop and execute a prioritized roadmap to address them

Design and run structured A/B and multivariate experiments across creative, copy, audiences, landing pages, and bidding strategies

Establish benchmarks, performance baselines, and a regular cadence of insights reporting to stakeholders

Scale what's working — and build what's missing

Lead channel expansion efforts: identify emerging acquisition opportunities in programmatic, connected TV, or new affiliate partnerships

Partner with Creative and Design teams to develop and iterate on high-performing ad assets optimized for each channel and audience

Develop audience segmentation strategies that target the right users — with channel-appropriate messaging

Build measurement infrastructure and attribution rigor

Partner with Data to ensure accurate measurement of paid channel contribution across the self-serve funnel

Develop incrementality testing frameworks to move beyond last-click and measure true paid lift

Track and report on full-funnel metrics

What You'll Bring

7+ years of performance marketing experience with expertise and hands-on expertise specifically in SEM/Paid Search. Experience with other channels such as paid social (Meta, TikTok, LinkedIn), display, programmatic, and affiliate channels are valuable

Proven track record inheriting and meaningfully improving an existing paid acquisition program — not just maintaining, but finding new efficiency and growth levers

Deep fluency in performance measurement: you understand attribution models, incrementality, MMM basics, and can design experiments that produce actionable signal

Strong analytical skills — you're comfortable pulling your own data, building dashboards, and translating numbers into decisions without waiting for a data team

Experience marketing consumer or prosumer SaaS products with a product-led or freemium growth model at a high growth tech company

Creative instincts backed by data — you know how to brief creative teams and evaluate assets against performance goals, not just aesthetics

Benefits

Competitive Salary & Equity

401(k) Program with a 4% match

Health, Dental, Vision and Life Insurance

Short Term and Long Term Disability

Paid Parental, Medical, Caregiver Leave

Commuter Benefits

Monthly Wellness Stipend

Autonomous Work Environment

In Office Set-Up Reimbursement

Flexible Time Off (FTO) + Holidays

Quarterly Team Gatherings

In Office Amenities

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Location

San Francisco

Employment Type

Full time

Location Type

Hybrid

Department

Marketing

Compensation

• $221K – $315K • Offers Equity

The base pay offered may vary depending on multiple individualized factors, including market location, job-related knowledge, skills, and experience. If the role is non-exempt, overtime pay will be provided consistent with applicable laws. In addition to the salary range listed above, total compensation also includes generous equity, performance-related bonus(es) for eligible employees, and the following benefits.

• Medical, dental, and vision insurance for you and your family, with employer contributions to Health Savings Accounts

• Pre-tax accounts for Health FSA, Dependent Care FSA, and commuter expenses (parking and transit)

• 401(k) retirement plan with employer match

• Paid parental leave (up to 24 weeks for birth parents and 20 weeks for non-birthing parents), plus paid medical and caregiver leave (up to 8 weeks)

• Paid time off: flexible PTO for exempt employees and up to 15 days annually for non-exempt employees

• 13+ paid company holidays, and multiple paid coordinated company office closures throughout the year for focus and recharge, plus paid sick or safe time (1 hour per 30 hours worked, or more, as required by applicable state or local law)

• Mental health and wellness support

• Employer-paid basic life and disability coverage

• Annual learning and development stipend to fuel your professional growth

• Daily meals in our offices, and meal delivery credits as eligible

• Relocation support for eligible employees

• Additional taxable fringe benefits, such as charitable donation matching and wellness stipends, may also be provided.

More details about our benefits are available to candidates during the hiring process.

This role is at-will and OpenAI reserves the right to modify base pay and other compensation components at any time based on individual performance, team or company results, or market conditions.

About the Team

OpenAI’s mission is to ensure the responsible and widespread adoption of artificial intelligence. In support of that mission, the Marketing team helps deeply understand customer audiences and market dynamics, influence the development of the right products, build sustainable and customer-aligned monetization models, and drive awareness, adoption, and usage across OpenAI’s products and platform.

We take a data-driven approach to understand markets, develop monetization strategies, and uncover customer needs that shape product strategy and messaging. We partner closely with Sales, Partnerships, Product, Engineering, Research, Comms, and Design to deliver a cohesive end-to-end customer experience and lead go-to-market efforts for new product launches across channels.

About the Role

As a Product Marketing Manager, Research, you will own the end-to-end go-to-market strategy for ChatGPT’s research launches. From our core models to image generation, research is at the heart of what drives OpenAI forward and unlocks more for users. You’ll be at the forefront of explaining research advancements to everyone from daily users to the research community—then bringing those stories to life through standout creative examples that demonstrate what’s now possible. You’ll work closely with the research team to understand and tell the story of their breakthroughs at the frontier of AI. You’ll also partner with our comms team to ensure a holistic narrative that spans capabilities, safety, and use cases, while working with integrated, creative, and performance marketing teams to then translate those capabilities into top-of-funnel acquisition creative, and develop the narrative and content systems that scale globally.

Responsibilities

• Understanding the research breakthrough and what that means for consumers.

• Shaping the key messaging and value props, along with use cases and competitive audit to ground that.

• Writing the product marketing brief that allows creative, comms, and cross-functional marketing teams to bring the research story to life.

• Connect launches to creative and messaging throughout the user funnel to sustain awareness and usage, helping to shape the overall ChatGPT consumer narrative.

Requirements

• Can translate complex technical work into crisp, differentiated value for multiple audiences (consumers, power users, and research community).

• Has strong creative instincts and can personally generate high-quality multimodal examples (prompts, galleries, social concepts, demo scripts) that make capabilities feel obvious and exciting.

• Thinks like a product marketer _and_ a storyteller—obsessed with learnings, iteration, and what drives discovery, conversion, and sharing.

• Stays calm under pressure and can act decisively and effectively in fast-moving, ambiguous environments with shifting timelines and limited information.

• Can partner effectively with Safety and Policy teams to enable broad creative expression while anticipating misuse risks and shaping responsible messaging.

• Doesn’t need to have a technical background but needs to have a deep curious and passion for frontier AI research

About OpenAI

OpenAI is an AI research and deployment company dedicated to ensuring that general-purpose artificial intelligence benefits all of humanity. We push the boundaries of the capabilities of AI systems and seek to safely deploy them to the world through our products. AI is an extremely powerful tool that must be created with safety and human needs at its core, and to achieve our mission, we must encompass and value the many different perspectives, voices, and experiences that form the full spectrum of humanity.

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