Sustainability, health, and transparency are the core values that guide everything we do. Basically, we exist to help people live a healthier life without recklessly taxing the planet's resources in the process, and to change the food system for the better. We drive that change through the power of oats and through a significant reduction in cow's milk consumption.

As a Brand Lead (BL) for Oatly North America, you'll join Oatly's infamous Department of Mind Control (ODMC) and report to the Brand Director for North America. Your mission is simple (but not easy): keep Oatly culturally relevant and unmistakably Oatly by ensuring our global creative vision comes to life locally in the most impactful way.

You'll act as the bridge between brand strategy, creative execution, and commercial reality, helping translate bold ideas into meaningful activations across the United States and Canada. The brand is your #1 focus. You are the local custodian of one of the world's most unexplainable yet deeply resonant brands.

Your role is to help 'keep Oatly weird' , bringing the brand to life through collaborations, activations, partnerships, and commercial opportunities that connect meaningfully with a North American audience. You work closely with your regional ODMC team (Brand Director, Creatives, and Creative Project Lead) and collaborate across the broader ODMC ecosystem , including Creative, PR/Comms, Media & Social, Events, Design, Project Management, and Production.

You are also a key partner to Oatly's commercial teams, ensuring the brand shows up in ways that strengthen both cultural relevance and business growth. By building strong relationships across functions , including Retail, Foodservice, and Coffee , you help identify opportunities where the brand can shine.

Just as importantly, you stay deeply connected to culture. You keep a finger on the pulse of your market, constantly scanning for unexpected opportunities that help Oatly show up in surprising and meaningful ways.

The role will be based in New York, is remote but will require regular travel.

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Role Details

Event Production

You will support end-to-end event management, overseeing budgeting, timeline creation, venue research and communication, logistics and creative coordination, guest experience, and on-site support.

Vendor Management

You will source, contract, and manage relationships with external event production companies, photographers, florists, audio-visual teams, caterers, transportation providers, and other event-related suppliers. You will coordinate vendor deliverables and ensure quality control throughout the event planning process.

Team Collaboration

You will work with the Branded Events Director, sales managers, marketing teams, influencer team, graphic designers, freelancers, and production agencies to ensure seamless execution of advertiser event activations.

Creative Development

You will collaborate with internal and external partners to brainstorm and deliver event concepts, themes, and messaging that align with both editorial and client brand identities along with specific advertising programs.

Client Management

You will work with Branded Events Director, sales, integrated marketing, and client solutions teams to communicate with advertising clients.

Risk Management

You will help identify potential risks and develop contingency plans to mitigate them. You will support risk assessments for venues, vendors, activities, and logistics to ensure the safety of attendees, compliance with regulations, and protection of client assets.

Post-Event Evaluation

You will support in the gathering of event success metrics, attendee feedback, imagery, and social and editorial coverage. You will provide post-event reports, identifying areas of improvement and opportunities for future events.

Experience

• Bachelor's degree in marketing, communications, event management, or a related field (or equivalent degree).
• 3+ years proven experience as an events coordinator, producer, marketer, or similar role within a media company, advertising agency, brand, or event production company.
• Project management skills with experience managing multiple events and requests simultaneously.
• Creative mindset with the ability to develop creative event concepts.
• Vendor management experience.
• Experience in event management software and tools.
• Flexibility to work irregular hours and travel for events.

What's in it for you

The expected range for this role is $62,000 - $85,000. This is a Hybrid role from our New York Office, working three days from the office, two from home. Plus more great perks, which include; uncapped leave, a share of our profits with a bonus, refer a friend and get rewarded when they join Future, well-being support with access to our Colleague Assistant Programs, and opportunity to purchase shares in Future, with our Share Incentive Plan.

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You will set the marketing direction for each title, own the commercial plan for subscription growth in the UK, and lead a direct team of seven across acquisition, planning and campaign delivery. The role spans full-funnel marketing, combining integrated acquisition and brand campaigns with disciplined forecasting, budget stewardship and performance oversight.

You'll work in close partnership with the brand leadership teams and central marketing and growth specialists will support you, to deliver outcomes while protecting what makes each title distinctive.

What you'll be doing

Reporting to the Group VP of Marketing, you'll be responsible for owning the UK marketing strategy for a portfolio of subscription brands. This involves translating brand positioning into clear go-to-market plans, as well as leading integrated acquisition across paid and owned channels. Your goal will be to balance performance outcomes with brand-building, driving sustainable growth.

You will also plan and deliver campaigns by channel planning, briefing and creative development in a partnership with the Brand Director. You'll launch execution, optimisation and post-campaign learning and own your forecasting and commercial planning for the portfolio.

Experience that will put you ahead of the curve

• Experience leading marketing for subscription businesses, with clear evidence of driving acquisition and revenue outcomes
• Commercial awareness: managing budgets, forecasts, and channel investment decisions
• Experience running brand and performance channels together, with an understanding of how to build demand and convert it
• Experience delivering high-quality campaigns, including media planning and excellent cross-functional execution
• Credible senior stakeholder management, comfortable operating in a matrixed organisation.
• Leadership capability: you develop talent, set clear standards, and create clarity.
• Experience in publishing and membership or content subscription businesses, and familiarity with paywalls.

What's in it for you

The expected budget for this role is up to £100,000, depending on experience.

This is a Hybrid role from our London Office, working three days from the office, two from home

… Plus more great perks, which include;

• Uncapped leave, because we trust you to manage your workload and time
• When we hit our targets, enjoy a share of our profits with a bonus
• Refer a friend and get rewarded when they join Future
• Well-being support with access to our Colleague Assistant Programmes
• Opportunity to purchase shares in Future, with our Share Incentive Plan

Internal job family level P3

Who are we…

We're Future, the global leader in specialist media. With over 3,000 employees working across 200+ media brands, Future is a prime destination for passionate people worldwide looking to consume trusted, expert content that educates and inspires action - both online and off - through our specialist websites, magazines, events, newsletters, podcasts and social spaces.

We've got ambitious plans that further build on our growth momentum and unlock new opportunities – and we're looking for driven people who want to be a part of it!

Our Future, Our Responsibility - Inclusion and Diversity at Future

We embrace and celebrate diversity, making it part of who we are.

Different perspectives spark ideas, fuel creativity, and push us to innovate. That's why we're building a workplace where everyone feels valued, respected, and empowered to thrive.

When it comes to hiring, we keep it fair and inclusive, welcoming talent from every walk of life. It's not just about what you bring to the table — it's about making sure the table has room for everyone.

Because a diverse team isn't just good for business. It's the Future.

Find out more about Our Future, Our Responsibility on our website.

Please let us know if you need any reasonable adjustments made so we can give you the best experience!

#LI-Hybrid

#LI-HD1

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Your Key Responsibilities:

• Translate global strategies into local marketing plans that achieve commercial success in our local markets.
• Close collaboration with key account managers to drive category goals and strategies.
• Align closely with the Cluster Head of Marketing and Sales Leaders/KAM's on promo planning, demand planning to drive strategic initiatives.
• Be the single point of contact for all new product launches including planning, forecasting, budgeting and marketing.
• Successfully manage both retailer & etailer marcom spend (MDF) as well as budget ownership for third party agencies (OPEX).
• Engage with specific communities & partners with innovative marketing programs that drives best practice.
• Communicate quarterly results on marketing campaigns, product launches, budgets, digital media spend and overall country performance (by product line, strategic pillar and channel).
• Develop consumer strategies based on market intelligence, locally relevant consumer insights, and best practices.
• Guide creative development of our brand and campaign assets that resonate with a specific target audience.
• Drive 360-degree omnichannel approach that integrates social, web, PR, partnerships, in-store and channel marketing programs.
• Communicate the Logitech story, promotions, and partnerships across various channels.
• Effectively manage creative & PR agencies and internal resources for the on-time delivery of world class marketing campaigns.
• Drive coordination and alignment with global marketing teams and partners.
• Evaluate, translate and design actionable plans from internal and external insights like GFK.
• Understand category management in order to execute with sales & key accounts to drive the most profitable SKU’s.

Key Qualifications:

• Experience developing innovative marketing programs from inception through execution for large global brands.
• 7+ years in marketing in tech, consumer electronics or consumer goods.
• BA/BS degree.
• Experience managing marketing through the entire product lifecycle from conception through EOL.
• Category management experience
• Strong communication, collaboration and organizational skills.
• Experience working with and managing external agencies.
• Ready to lead groups, inspire creativity, and ability to interact with multiple partners.
• Ability to use quantitative data and metrics to drive strategic decisions and marketing activities.
• Self-motivated, driven and high energy level.

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What you'll do

You will develop and implement media buying strategies to improve campaign efficiency for the FC franchise, on Console and PC.

• You will activate digital campaigns across multiple channels, including Meta Ads, Google Ads, TikTok, X, and programmatic networks.
• You will use data analysis and hypothesis testing to create relevant insights that improve creative development and channel mix strategies, ensuring the team refines and shares growth marketing plans across the team for maximum impact.
• You will develop strategic partnerships with important partners, such as Brand, Creative, and Analytics.
• You will manage the relationship with external agencies and ad networks to ensure success for the FC Franchise.
• You will work directly with the Senior Manager and Director of FC Performance Media to implement strategies to grow and maximize revenue for the FC Franchise.

What you need

• You have 3+ years of experience in mobile media buying/user acquisition/performance marketing.
• You're experienced in building user acquisition campaigns in the gaming or sports category with the ability to improve business metrics (ROAS, LTV).
• You have curiosity and experience testing new advertising channels, partners and formats.
• BA/BS Degree in marketing/finance or equivalent quantitative field.
• Experience working in a metric-driven role focused on return on investment.
• Passion/knowledge for video games and sports.
• Knowledge of Excel Google applications.

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