Turn launches into cultural moments and reviews into competitive advantages.

Execute the full product PR lifecycle regionally: adapt global messaging, coordinate embargoes across time zones, manage reviewer outreach, and drive post-launch amplification in UK, Nordics, and Benelux across all of Elgato's product categories.

Build and maintain tiered regional media lists across tech, creator-focused, lifestyle, and business publications: UK, Nordics and Benelux.

Develop region-specific reviewer briefing kits that translate specs into creator outcomes and drive the execution of Elgato products strategy in PR across European markets.

Manage seeding strategy and review unit logistics across all covered markets, ensuring key outlets receive early access ahead of embargoes.

Track regional review sentiment, message pull-through, and share of voice. Feed insights back to PR Lead and product/marketing teams.

Strategic PR & Thought Leadership

Shape the regional narrative. Bring global stories to life locally.

Adapt global story angles for regional relevance, identifying local hooks around creator economy growth, gaming culture, and professional AV convergence in European markets.

Identify regional placement opportunities for thought leadership content (executive bylines, op-eds) in European tech and business publications.

Contribute to quarterly PR plans with regional objectives, target outlets, story angles, and KPIs aligned to market-specific business goals.

Monitor competitive communications across European markets weekly. Flag opportunities for Elgato to lead regional industry conversations.

B2B, Pro AV & Trade PR

Extend Elgato’s reach into European professional markets while keeping the brand authentic.

Adapt B2B messaging for European enterprise buyers, IT decision-makers, and AV integrators, emphasizing reliability, scalability, deployment simplicity, and total cost of ownership.

Write for European Pro AV and broadcast trade press in the language integrators and engineers speak.

Localize vertical positioning for corporate communications, education, houses of worship, and broadcast/production segments across European markets.

Support case study development by sourcing European customer stories and coordinating approvals.

Support EMEA B2B team with trade media outreach, European distributor announcements, and regional trade show PR.

Event & Speaker PR

Make Elgato unmissable at every European event that matters.

Develop event PR timelines for European shows: pre-event outreach, on-site media appointments, demo coordination, and post-event follow-up.

Identify and secure regional speaking opportunities at European events and relevant podcasts/webinars.

Prepare speaker briefing docs, talking points, and executive bios tailored to European audience context.

Compile post-event reports with regional coverage analysis, key conversations, and actionable learnings.

Crisis & Issues Management

Protect the brand. Move fast, stay calm, be transparent.

Execute regional crisis response following global playbooks, adapting messaging for European market nuances and media expectations.

Draft regional holding statements and Q&A documents that can be activated within hours, coordinating with PR Lead on messaging alignment.

Provide real-time regional media monitoring during active situations, flagging escalation risks in European press.

Coordinate with Corsair corporate communications when issues have European or parent-company implications.

European PR Coordination

Align the European PR network.

Coordinate with European PR team to ensure consistent messaging and launch timing across European markets.

Adapt global messaging frameworks and launch playbooks for European market nuances (language, cultural context, retail landscape).

Collaborate with European PR team on PR best practices to elevate media coverage quality and consistency.

Build and maintain media database across all covered markets.

AI-Powered PR (Cross-Cutting)

Use AI to elevate every aspect of the work.

Contribute to Elgato’s AI search visibility by systematically building regional earned media citations that feed into AI-generated search answers.

Leverage AI tools (e.g., ChatGPT, Claude, Gemini) to accelerate regional press release adaptation, pitch development, and briefing document creation.

Use AI-powered media monitoring to surface regional coverage trends, competitive signals, and emerging story angles across multiple European markets and languages.

Apply AI to media list research, journalist profiling, and outlet analysis to improve targeting precision across UK, Nordics, and Benelux.

Build AI-assisted workflows for regional coverage reporting and earned media value tracking.

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