Reporting to the Senior Manager of Marketing Analytics, you'll take ownership of high-impact analytical work across attribution, inbound funnel analysis, target setting, and campaign measurement.

You'll work across the full data lifecycle, from building and maintaining dbt models in Snowflake that power business intelligence, to delivering executive-ready insights, to partnering cross-functionally to support important business decisions.

In this role, you'll use a modern analytics and AI-enabled workflow that includes Snowflake, Claude with MCP connections, and GitLab Duo Agent Platform in git-based team workflows.

This is a high-visibility role for someone with strong SQL skills, sound judgment in B2B software marketing analytics, and the ability to turn complex data into clear stories for senior stakeholders in our all-remote, values-driven environment.

Responsibilities

• Serve as a trusted advisor to senior Marketing and Developer Relations leaders, providing data-driven insights that inform marketing strategy, product development, and go-to-market decisions.

• Establish and scale proactive insights across the Marketing function, including experimentation and connecting marketing credit from initial touchpoints to annual recurring revenue.

• Measure the impact of community programs, developer advocacy, and evangelism efforts on awareness, adoption, and pipeline.

• Evaluate the effectiveness of demand generation programs, including trial conversion analysis across segments, lead scoring optimization, and outreach platform performance.

• Partner closely with Analytics Engineering and Data Platform teams to translate business questions into clear technical requirements and support reliable delivery in the analytics stack.

• Help evolve GitLab's multi-touch attribution approach, including attributed metric definitions and implementation across reporting.

• Contribute to annual planning cycles through partnership with Sales, Finance, and Product leadership.

• Use AI-enabled analytics workflows through GitLab Duo Agent Platform, Claude with MCP integrations, and Glean within GitLab to improve how insights are developed and shared.

Requirements

• 5+ years of experience in a data analyst or analytics engineer role, preferably in B2B software marketing analytics or in a large-scale analytics consultancy supporting similar companies.

• Strong proficiency in SQL, including the ability to connect disparate data sources and build a clear view of marketing program performance in a cloud data warehouse, ideally Snowflake.

• Experience working with senior leaders and tailoring data-driven narratives to support decision-making.

• Hands-on experience with dbt for data transformation, testing, and documentation.

• Strong understanding of B2B marketing funnel metrics, including marketing qualified leads, sales accepted opportunities, pipeline, multi-touch attribution, and conversion rate analysis.

• Experience working with marketing automation platforms such as Marketo and customer relationship management systems such as Salesforce, including data integration patterns and sync logic.

• Proficiency with a business intelligence and visualization tool, with Tableau preferred.

• Excellent written and verbal communication skills, with the ability to distill complex analysis into clear narratives for technical and non-technical audiences.

• Experience with AI-assisted analytics development, including MCP connections and agentic workflows.

• Familiarity with Git workflows for version control, continuous integration and continuous delivery, issue tracking, and merge request workflows.

• Comfort working in a remote, async-first, globally distributed environment.

About the Team

The Marketing Analytics team sits within GitLab's Enterprise Data organization and partners closely with the broader Marketing team as well as other departments across GitLab.

We build and maintain trusted, scalable data products that help inform strategic decisions for Marketing while also creating alignment with related business metrics, especially across Product and Sales.

You'll join a fully remote team that collaborates asynchronously across time zones using our shared standards, code review, and documentation to support consistency and quality.

We work on analytically complex, high-impact problems where strong data foundations, clear definitions, and thoughtful cross-functional partnerships are essential to helping stakeholders understand performance and make better decisions.

Benefits

• Benefits to support your health, finances, and well-being

• Flexible Paid Time Off

• Team Member Resource Groups

• Equity Compensation & Employee Stock Purchase Plan

• Growth and Development Fund

• Parental leave

• Home office support

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You'll focus on large, complex enterprise accounts, guiding customers through modernisation and DevSecOps transformations while driving pipeline generation that translates into measurable Net ARR and long-term expansion.

In this role, you'll use your understanding of the software development lifecycle, including continuous integration and continuous delivery (CI/CD) automation, secure development practices, and infrastructure modernisation, to connect customer stakeholders with GitLab's field organisation so GitLab is seen as a trusted, long-term partner across the full sales cycle.

Some examples of our projects include building and growing a territory plan focused on large, high-growth digital native organisations, from new logo prospecting through long-term account expansion on GitLab's AI-powered DevSecOps platform.

Key responsibilities:

• Lead and grow GitLab's largest and most strategic Digital Native prospects and customers across your territory, focusing on organisations building modern software products at scale

• Drive the full enterprise sales cycle, from prospecting and pipeline generation through qualification, evaluation, negotiation, and close within large, complex Digital Native accounts

• Provide hands-on account leadership and direction throughout the pre- and post-sales process to ensure a smooth customer experience and strong adoption of GitLab's AI-powered DevSecOps platform

• Partner closely with Sales Development Representatives, Solutions Architects, Customer Success, and strategic channel partners to generate qualified opportunities, co-sell, and execute account strategies that drive new business and expansion within Digital Native organisations

• Develop and maintain detailed account plans for priority Digital Native customers, including opportunity mapping, stakeholder alignment, and multi-threaded engagement across engineering, security, platform, and business leaders

• Coordinate and facilitate the involvement of cross-functional GitLab team members, including sales leadership, marketing, product, and support, to progress opportunities and deliver an excellent customer experience

• Prepare activity and forecast reports, contribute to forecasting and pipeline reviews, and share root cause analysis and lessons learned from wins and losses with account managers, marketing, and technical teams

• Act as the voice of the customer by contributing product ideas to our public issue tracker, preparing and delivering customer-facing and internal presentations, quotes, proposals, and formal sales documents that address Digital Native business challenges and clearly communicate long-term value and outcomes

What you'll bring:

• Deep experience driving complex B2B software sales cycles with enterprise customers, ideally in DevSecOps, software development tools, or adjacent SaaS solutions that support the software development lifecycle

• Ability to prospect, build pipeline, and close new business while expanding strategic relationships within large digital native accounts across your territory

• Strong understanding of modern software delivery, including continuous integration and continuous delivery (CI/CD), secure development practices, and cloud and infrastructure modernization, with the ability to connect platform capabilities to customer outcomes

• Proven ability to navigate and influence complex organisations, building trusted relationships with senior stakeholders across engineering, security, operations, and business teams

• Experience creating and executing account plans for priority accounts, including opportunity mapping, multi-threaded engagement, and disciplined deal and account management

• Effective communication and interpersonal skills, including comfort leading customer presentations, negotiations, and executive-level conversations and coordinating internal resources to move opportunities forward

• Capacity to work autonomously and asynchronously in a fully remote environment while staying aligned to shared goals, processes, and forecasting expectations across the broader GitLab team

• Familiarity with forecasting, pipeline hygiene, and reporting, including sharing learnings from wins and losses to improve repeatable sales motions

How GitLab Supports Full-Time Employees:

• Benefits to support your health, finances, and well-being

• Flexible Paid Time Off

• Team Member Resource Groups

• Equity Compensation & Employee Stock Purchase Plan

• Growth and Development Fund

• Parental leave

• Home office support

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A key part of this role is balancing long-term platform health with near-term business needs, while driving operational excellence through strong sprint management, clear delivery expectations, and continuous improvement. You'll also champion the integration of AI-native solutions across our operations and go-to-market systems and within team workflows, helping GitLab scale efficiently.

This role includes leading large, complex programs that drive business transformation, ensuring our platform remains scalable, secure, and compliant as we grow. Some examples of our projects:

• Building and evolving a scalable Salesforce architecture across integrated go-to-market applications
• Advancing Salesforce DevOps practices (source control, continuous integration, and release management) and platform governance
• Designing and delivering advanced Salesforce solutions and integrations with other critical business systems
• Introducing AI-native capabilities and automation to improve system workflows and team productivity

Responsibilities:

• Lead and mentor a team of Salesforce engineers, supporting career growth through coaching, feedback, and hands-on guidance.
• Drive the architectural vision and technical roadmap for GitLab's Salesforce platform and integrated go-to-market applications, with a focus on scalability, performance, security, and compliance.
• Champion the integration of AI-native solutions within operations and go-to-market systems and within engineering workflows to improve efficiency and unlock new capabilities.
• Partner with cross-functional stakeholders (Sales, Marketing, Customer Experience, and Operations) to translate business needs into a prioritized engineering backlog and delivery plan.
• Provide technical leadership on complex challenges by contributing to solution design, reviewing code, and guiding implementation across the Salesforce ecosystem.
• Own operational excellence for the team, including sprint planning, capacity management, removing blockers, and ensuring high-velocity, high-quality delivery.
• Establish and enforce engineering best practices, including source control, continuous integration and continuous deployment, release management, code quality, and platform governance.
• Lead large-scale programs and integrations across Salesforce and other key business systems, introducing automation and process improvements to help GitLab scale.

Requirements:

• 7+ years of progressive experience in Salesforce development and architecture, building scalable solutions that support go-to-market systems.
• 2+ years of experience managing or leading technical teams, with a track record of coaching, giving actionable feedback, and growing team members.
• Strong proficiency with Salesforce technologies including Apex, Lightning Web Components, Visualforce, and SOQL, and the ability to guide design and code review decisions.
• Strong command of Salesforce DevOps practices, including Git-based source control, continuous integration and continuous delivery (CI/CD), and reliable release management.
• Experience designing and overseeing integrations between Salesforce and other business systems, including using integration platform as a service (iPaaS) tools and automation solutions.
• Ability to translate stakeholder needs into a prioritized engineering backlog, balancing long-term platform health with near-term business outcomes.
• Excellent communication and relationship-building skills, with the ability to explain technical concepts clearly to non-technical partners across Sales, Marketing, Customer Experience, and Operations.
• Comfort working in a remote, asynchronous environment, with a passion for using AI-native solutions to improve team productivity and the systems you build.

About the team: The Salesforce Engineering Manager is part of the Enterprise Applications team, which is responsible for GitLab's critical business applications, including Salesforce, ServiceNow, Zuora, NetSuite, and more. This team helps GitLab scale by delivering new capabilities while maintaining a reliable, secure, and compliant production environment.

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You'll coordinate and guide implementation work across GitLab Professional Services and partner consultants, support customers deploying GitLab in cloud and on-premises environments using tools like Terraform, Ansible, and the GitLab Environment Toolkit, and perform migrations to GitLab using Congregate.

You'll provide DevOps and DevSecOps consulting and best practices, contribute reusable collateral such as documentation, delivery kits, and training materials, and share product release updates to help the team deliver consistent outcomes.

This role combines deep technical expertise with customer-facing leadership in GitLab's remote, asynchronous, and values-driven environment.

Responsibilities:

• Designing and delivering GitLab reference architecture implementations for both self-managed and cloud environments, using infrastructure as code practices
• Leading source code management and CI/CD migrations to GitLab, including large-scale enterprise moves using Congregate
• Building repeatable delivery kits, documentation, and enablement materials that help Professional Services and partners deploy and adopt GitLab best practices
• Lead the full technical delivery lifecycle for GitLab Professional Services engagements, from early scoping and technical discovery through implementation and handoff.
• Produce high-level and detailed technical designs for GitLab infrastructure and functionality, ensuring deliverables align with customer requirements and expectations.
• Evaluate and communicate scalability and security considerations (including compliance constraints) in proposed GitLab reference architectures and implementation plans.
• Deploy and configure GitLab in customer environments, including on-premises and major cloud providers, using Terraform, Ansible, and the GitLab Environment Toolkit (GET) aligned to reference architectures.
• Plan and execute source system migrations to GitLab using Congregate, partnering closely with customer stakeholders to reduce risk, protect data integrity, and minimize downtime.
• Provide DevOps and DevSecOps consulting and best-practice guidance, including advising on internal frameworks such as the Delivery Governance Framework (DGF) and GitLab Flow.
• Coordinate and oversee implementation work across GitLab team members, partners, and customer points of contact (POCs), ensuring clear asynchronous communication and decision capture, effective execution, and high-quality outcomes.
• Mentor Professional Services and partner consultants by contributing documentation, delivery kits, and training materials, and by leading enablement sessions on how to deliver and position service offerings.
• Maintain and improve delivery automation assets with an emphasis on code cleanliness, maintainability, and appropriate unit/integration testing.
• Support scoping and Statement of Work (SOW) creation with Professional Services Engagement Managers, stay current on monthly GitLab releases, and help Regional Delivery Managers with technical vetting and staffing assessments while maintaining a 55% billable utilization.
• Review and provide input to Professional Services training materials and presentations
• Develop case studies, presentations, design documentation, and best-practice methodologies
• Work closely with customer project teams to ensure accurate task-level articulation of work required

Requirements:

• Strong written and verbal communication skills, including the ability to lead technical discussions with customers and partners and communicate risks/trade-offs clearly in an asynchronous environment.
• Prefer San Francisco, Bay Area, PST/MST time zones.
• Up to 50% travel at times.
• Demonstrated experience delivering two or more of the following consulting services: source code management migration, cloud architecture, DevOps engineering, or continuous integration and continuous delivery (CI/CD) consulting services.
• Enterprise software development experience, with the ability to translate requirements into clear technical designs and implementation plans.
• Progressive DevOps platform experience, including designing and implementing reliable, scalable systems with clear performance and security trade-offs.
• Hands-on experience deploying and managing infrastructure in cloud providers and on-premises environments, including using tools such as Terraform and Ansible.
• Ability to write clean, maintainable automation/integration code (e.g., Terraform modules, Ansible roles, scripts) and validate changes with appropriate testing and code review.
• Experience performing migrations to GitLab, including using Congregate or similar migration tooling.
• Working knowledge of data consistency and integrity concepts (e.g., ACID properties) and how they impact migration design and performance trade-offs.
• Strong problem-solving, decision-making, organizational, and time management skills, with the ability to manage multiple priorities with minimal supervision.
• Comfort working in a remote, asynchronous environment, using documented decisions (e.g., issues, proposals, and runbooks) to keep work unblocked across time zones while collaborating effectively across GitLab team members, partners, and customer stakeholders.
• Bachelor's Degree in Information Technology, Computer Science, or other advanced technical degree, or equivalent experience

About the Team: The Professional Services Technical Architect is part of GitLab's Professional Services organization. We partner with customers who are transitioning to GitLab, expanding how they use an existing GitLab installation, or planning complex upgrades to their infrastructure and processes. Our team brings a diverse set of skills across GitLab deployment, maintenance, and day-to-day usage, along with deep technical knowledge of adjacent tools and platforms. Working closely with Engagement Managers, partner consultants, and customer stakeholders, we focus on delivering high-quality outcomes, sharing best practices, and helping customers realize faster time to value from their GitLab investment. We operate in GitLab's remote, asynchronous, and values-driven environment.

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Your focus will be on Data- and Process Analytics (e.g. Process Mining), Data processing (data preparation, structuring, provision, and visualization) of real data from production and logistics processes or other business processes (end-to-end, e.g. in the field of plant and production technology, supply chain, financial services).

What you need

Your focus will be on Data- and Process Analytics (e.g. Process Mining), Data processing (data preparation, structuring, provision, and visualization) of real data from production and logistics processes or other business processes (end-to-end, e.g. in the field of plant and production technology, supply chain, financial services).

Why this matters

This role keeps a world-championship-winning F1 team running. When equipment fails, races can be lost, so your work directly impacts performance. You'll develop deep expertise in high-spec facilities and have clear progression into senior facilities management roles. The F1 environment means you'll work with cutting-edge building systems and learn from the best in the industry.

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