You'll bring a blend of data-driven strategy, operational rigor, and audience insight to drive measurable impact across multiple channels and audiences. Partnering closely with Product Marketing, RevOps, and Sales, you'll architect scalable programs that educate the market, position Descript as an industry leader, and deliver efficient pipeline acceleration.

Key responsibilities include:

• Building and leading the overall demand generation and growth marketing strategy, across enterprise and self-serve segments, aligning to Descript's GTM and revenue goals.
• Developing and improving the systems we use to scale pipeline generation, ensuring marketing is consistently feeding our growing sales organization.
• Owning MQLs: direct and execute integrated, multi-channel campaigns that incorporate product positioning, audience insights, and creative from fellow marketing team members.
• Partnering with leadership across Marketing, Sales, and RevOps to drive alignment on funnel KPIs; build the learning loops that power continuous improvement in our strategy, tool stack, and creative execution for awareness, nurture, and conversion.
• Mentoring and managing a team of growth marketing professionals.
• Enhancing marketing automation, lead scoring, and reporting.

We're looking for someone with:

• 10+ years of experience in B2B SaaS demand generation or growth marketing, with at least 3–5 years in a leadership role managing teams.
• A proven track record of delivering pipeline and revenue growth.
• Deep expertise across acquisition, engagement, and nurture channels - including paid social, email, content syndication, and partnerships.
• Advanced knowledge of AI-powered marketing stacks and automation workflows.
• Analytical mindset with strong command of marketing metrics, attribution, and forecasting.
• Exceptional collaboration and communication skills; able to influence cross-functional stakeholders and present to executives.
• Strategic thinker with a bias for action - able to translate insights into scalable, creative programs that drive measurable outcomes.

The base salary range for this role is $203,000-230,000.

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Your primary goal will be to create demand by telling the right story, at the right time, across all the right channels. You'll work closely with our marketing ops and revenue ops teams to deliver campaign reporting, track pipeline contribution, and measure success against key metrics.

To succeed in this role, you'll need 4-6 years of experience in growth marketing, demand generation, or performance marketing at a B2B SaaS or technology company. You'll also need strong analytical skills, experience using marketing analytics platforms and CRM systems, and a solid understanding of B2B buyer journeys, lead scoring, and how to create smooth handoffs between marketing and sales.

In addition to your technical skills, you'll need to be a self-starter who can manage multiple campaigns, work with cross-functional teams, and deliver results in a fast-paced environment. You'll also need to be a clear communicator who can present campaign performance and pipeline impact to sales leaders and executives.

As a bonus, you'll get to work with a talented team of people who genuinely care about the work, each other, and our customers. We offer a comprehensive benefits package, including health insurance, dental and vision coverage, unlimited PTO, and a commuter stipend. And, of course, you'll get to enjoy the perks of working in a hybrid culture that brings teams together in person on Monday, Tuesday, Thursday, and Friday.

If you're ready to help shape the future of compensation alongside people who are smart, humble, and genuinely motivated by the problem we're solving, we'd love to meet you.

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As a key member of the Digital Marketing team, you will lead the strategy and execution of account-based marketing (ABM) to drive high-quality pipeline and revenue for our priority segments. You'll serve as the central connector between Marketing, Sales, and Revenue teams, translating complex go-to-market strategies into coordinated, multi-channel activation plans.

By leveraging performance data across paid social, display, and content syndication, you will continuously optimize our narrative to ensure a seamless and impactful experience for our most strategic accounts.

Responsibilities

• Own the end-to-end account-based marketing (ABM) strategy for priority segments and accounts
• Translate go-to-market priorities into strategic campaigns
• Define account segmentation and tiering in partnership with Sales, Revenue, and Product Marketing
• Lead digital ABM execution across paid social, display, and other account-based channels
• Collaborate with other Digital Marketing team members to develop and apply insights across ABM programs
• Partner with Lifecycle, Events, and Customer Marketing teams to align ABM programs and deliver cohesive account journeys
• Establish operating processes and communication frameworks to align Marketing and Sales around ABM
• Build and maintain reporting that measures ABM impact across engagement, pipeline, and revenue

Qualifications

• 5+ years of experience B2B marketing, with direct ownership of account-based marketing or account-centric demand programs
• Experience fintech or startup environments, preferred
• Proficiency in any data visualization tool
• Ability to translate performance data into clear insights and recommendations for stakeholders
• Proven track record of executing ABM programs that influenced pipeline and/or revenue outcomes
• Excellent written and verbal communication skills and ability to convey complex concepts to wide audiences
• Demonstrated ability to build cross-functional partnerships
• Solution-oriented, proactive mindset and ability to thrive in ambiguity

Additional Information

Our mission at Plaid is to unlock financial freedom for everyone. To support that mission, we seek to build a diverse team of driven individuals who care deeply about making the financial ecosystem more equitable. We recognize that strong qualifications can come from both prior work experiences and lived experiences. We encourage you to apply to a role even if your experience doesn't fully match the job description.

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We believe the future of law will be built by 'AI-Native Law Firms' - firms that are managed, scaled, and optimized by intelligent systems rather than manual processes and endless administrative work.

As our first and founding Principal ABM Strategist, you will own the strategy, execution, and evolution of both our Strategic (1:1) and Scaled (1:few / 1:many) ABM programs across our most critical accounts and segments.

This is a high-impact individual contributor role with direct visibility to senior leadership. You won't just inherit a playbook , you'll write it.

You'll sit on the Revenue Marketing Team and partner closely with Sales, Operations, Product Marketing, and Growth to build a best-in-class ABM motion that drives pipeline, accelerates deals, and deepens account engagement at scale.

If you're energized by building from scratch, working across the full funnel, and owning outcomes end-to-end , this role was made for you.

What You'll Accomplish

Strategic ABM (1:1) - Design and execute highly personalized ABM programs for our highest-priority named accounts in close partnership with Strategic Sales and AEs

Build account-specific engagement plans including bespoke content, personalized landing experiences, executive outreach, and account-level event strategy

Lead account research, insight synthesis, and stakeholder mapping to inform hyper-targeted messaging and multi-channel plays

Define success metrics and reporting frameworks at the individual account level; track and communicate program impact to key stakeholders

Align with Sales on account prioritization, buying committee engagement, and deal acceleration tactics

Scaled ABM (1:Few / 1:Many) - Develop and operationalize tiered ABM programs targeting high-priority segments and verticals, spanning Enterprise and commercial segments

Build scalable playbooks that leverage intent data, firmographic signals, and behavioral triggers to identify and engage in-market accounts

Create and deploy segment-specific content, messaging frameworks, and personalized digital experiences across paid, owned, and earned channels

Own campaign architecture, audience segmentation, and performance measurement for all scaled ABM initiatives

Partner with Marketing Ops and RevOps to build the data infrastructure, tooling, and processes needed to scale ABM effectively

Founding Program & Function Building - Define the ABM strategy, operating model, and measurement framework that will guide the function long-term

Evaluate, implement, and own the ABM tech stack (e.g., 6sense, Demandbase, Terminus, or equivalent)

Establish shared workflows, SLAs, and feedback loops between ABM, Sales, and Marketing teams

Build the foundational playbooks, templates, and processes that enable the team to scale program execution over time

Serve as a subject matter expert and internal evangelist for ABM best practices across the organization

What We're Looking For

You have 5+ years of B2B marketing experience, with at least 3 years of dedicated ABM program management across both Strategic and Scaled motions

You've built ABM programs from scratch , you know what it takes to stand up a function, and you've done it before

You're deeply fluent in the ABM tech landscape (6sense, Demandbase, Terminus, etc.) and have hands-on experience operationalizing at least one enterprise ABM platform

You have a strong command of intent data, firmographic/technographic segmentation, and digital advertising tactics (LinkedIn, display, content syndication) in service of ABM

You understand the full revenue funnel and can credibly partner with Sales , you speak their language, you know what pipeline looks like, and you can connect ABM activity to business outcomes

You're an exceptional communicator and storyteller , you can translate complex, multi-channel programs into clear narratives for Sales, Leadership, and cross-functional partners

You bring a builder's mindset: you're comfortable with ambiguity, energized by whitespace, and skilled at creating structure where none exists

You're analytically strong , you can work with data, define your own measurement frameworks, and derive insights that shape strategy

Bonus Points If You Have

Familiarity with sales engagement platforms (Outreach, Salesloft), CRM (Salesforce), and MAP (Marketo, HubSpot)

Background in Field Marketing, Demand Generation, or Product Marketing that complements the ABM skill set

Experience in a founding or early-stage marketing function at a scaling company

Additional Information

Benefits: Competitive Salary & Equity, 401(k) Program with Employer Matching, Health, Dental, Vision and Life Insurance, Short Term and Long Term Disability, Commuter Benefits, Autonomous Work Environment, Office Setup Reimbursement, Flexible Time Off (FTO) + Holidays, Quarterly Team Gatherings, In office Perks

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