As the first search marketing hire, you'll work directly with our Head of GTM & Growth Marketing and collaborate closely with Product, Engineering, Content, Product Marketing, and Analytics teams. This role requires someone who thrives in 0-to-1 environments and has successfully built search programs that deliver measurable traffic, conversions, and pipeline growth.

In This Role You Will:

Own and scale organic search strategy across SEO, AEO, and GEO

• Lead SEO strategy to improve rankings, visibility, and organic traffic from traditional search engines
• Develop Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) strategies to ensure Replit appears prominently in AI-powered search results
• Track and optimize performance across all search channels and report on traffic, conversions, and pipeline contribution

Build search infrastructure and technical foundation from scratch

• Partner with Engineering to implement technical SEO best practices (site architecture, schema markup, Core Web Vitals, crawlability)
• Conduct site audits and prioritize technical improvements to enhance search performance
• Optimize on-page elements across Replit's web properties and establish tracking frameworks

Drive content strategy informed by search insights

• Conduct keyword research and competitive analysis to identify high-value search opportunities
• Collaborate with Content and Product Marketing teams to develop SEO/AEO-optimized content
• Identify content gaps and opportunities to capture search demand across the customer journey

Execute cross-functionally and build reporting frameworks

• Partner with Product to influence roadmap decisions that impact search performance
• Build dashboards tracking organic search performance, AI platform visibility, and conversion metrics
• Monitor emerging AI platforms and search technologies to stay ahead of the evolving landscape

What you’ll bring:

• 8+ years of SEO and organic search marketing experience, with proven expertise in technical SEO, content optimization, and link building strategies
• Deep understanding of emerging search paradigms including Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) for AI platforms
• Hands-on experience with SEO tools and platforms (Google Search Console, SEMrush, Ahrefs, Screaming Frog, analytics platforms) and technical SEO implementation
• Strong analytical capabilities – you use data to identify opportunities, prioritize initiatives, and measure impact on traffic, conversions, and pipeline
• Experience partnering with Engineering and Product teams to implement technical SEO improvements and influence product decisions
• Proven ability to develop content strategies informed by search insights and user intent across the funnel
• Track record building search programs from zero-to-one with demonstrated results in traffic growth and conversion improvement
• Experience with developer tools, SaaS products, AI-powered platforms, or high-growth tech companies is a plus

_This is a full-time role that can be held from our Foster City, CA office. The role has an in-office requirement of Monday, Wednesday, and Friday._

Full-Time Employee Benefits Include:

💰 Competitive Salary & Equity 💹 401(k) Program with a 4% match ⚕️ Health, Dental, Vision and Life Insurance 🩼 Short Term and Long Term Disability 🚼 Paid Parental, Medical, Caregiver Leave 🚗 Commuter Benefits 📱 Monthly Wellness Stipend 🧑‍💻 Autonomous Work Environment 🖥 In Office Set-Up Reimbursement 🏝 Flexible Time Off (FTO) + Holidays 🚀 Quarterly Team Gatherings ☕ In Office Amenities

Want to learn more about what we are up to?

• Meet the Replit Agent
• Replit: Make an app for that
• Replit Blog
• Amjad TED Talk

Interviewing + Culture at Replit

• Operating Principles
• Reasons not to work at Replit

To achieve our mission of making programming more accessible around the world, we need our team to be representative of the world. We welcome your unique perspective and experiences in shaping this product. We encourage people from all kinds of backgrounds to apply, including and especially candidates from underrepresented and non-traditional backgrounds.

Compensation Range: $165K - $215K

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Growth - Emails, Notifications and Lifecycle

Location

New York City

Employment Type

Full time

Location Type

Hybrid

Department

-

Compensation

• $239K – $265K • Offers Equity

The base pay offered may vary depending on multiple individualized factors, including market location, job-related knowledge, skills, and experience. If the role is non-exempt, overtime pay will be provided consistent with applicable laws. In addition to the salary range listed above, total compensation also includes generous equity, performance-related bonus(es) for eligible employees, and the following benefits.

• Medical, dental, and vision insurance for you and your family, with employer contributions to Health Savings Accounts

• Pre-tax accounts for Health FSA, Dependent Care FSA, and commuter expenses (parking and transit)

• 401(k) retirement plan with employer match

• Paid parental leave (up to 24 weeks for birth parents and 20 weeks for non-birthing parents), plus paid medical and caregiver leave (up to 8 weeks)

• Paid time off: flexible PTO for exempt employees and up to 15 days annually for non-exempt employees

• 13+ paid company holidays, and multiple paid coordinated company office closures throughout the year for focus and recharge, plus paid sick or safe time (1 hour per 30 hours worked, or more, as required by applicable state or local law)

• Mental health and wellness support

• Employer-paid basic life and disability coverage

• Annual learning and development stipend to fuel your professional growth

• Daily meals in our offices, and meal delivery credits as eligible

• Relocation support for eligible employees

• Additional taxable fringe benefits, such as charitable donation matching and wellness stipends, may also be provided.

More details about our benefits are available to candidates during the hiring process.

This role is at-will and OpenAI reserves the right to modify base pay and other compensation components at any time based on individual performance, team or company results, or market conditions.

About The Team

The Growth team drives user and revenue growth across ChatGPT’s consumer and business segments worldwide. We operate across the full funnel - from awareness and acquisition through activation, retention, and expansion - using a combination of surface optimizations, in-product funnel improvements, actionable insights, disciplined experimentation, global performance marketing, and AI-powered workflows.

About The Role

We are seeking a full-funnel ‘growth athlete’ with deep expertise in email, notifications, and lifecycle growth initiatives. You will design and scale this motion and associated campaigns across ChatGPT user journeys with rigorous analytical thinking and high-velocity experimentation. This team thrives on rapid testing, precise measurement, and creative problem solving, always keeping user value at the center of our decision-making.

You will own email/notification/lifecycle growth programs end-to-end—from strategy and creative development to deployment, measurement, and iteration. This role is highly cross-functional and will require close collaboration with engineering, product, data science, and design teams to drive engagement, retention, and monetization through these growth levers.

This role is based in San Francisco, CA or New York, NY. We use a hybrid work model of 3 days in the office per week and offer relocation assistance to new employees.

In this role, you will:

• Design, launch, and optimize global lifecycle tests and programs (email, push notifications, in-app messaging) to drive activation, engagement, and retention across B2C and B2B segments.

• Own end-to-end messaging strategy, including audience segmentation, personalized journeys, channel selection, and timing to maximize conversion and long-term value.

• Develop testing roadmaps for lifecycle campaigns, running A/B and multivariate experiments to improve open rates, click-through rates, and downstream metrics such as paid conversion, DAU/WAU impact, and LTV.

• Partner with product and engineering to enhance messaging infrastructure (event triggers, experimentation tools, data pipelines) and enable sophisticated targeting and automation.

• Build and maintain funnel performance dashboards to surface opportunities and guide prioritization.

• Collaborate with creative and design teams to craft compelling copy and visuals that reinforce ChatGPT’s brand and value proposition while driving measurable outcomes.

• Leverage AI-powered workflows to personalize communications at scale, using predictive models to optimize content, timing, and delivery.

• Partner with data science to develop attribution models and measure the incremental impact of these growth levers. Share these learnings with the broader organization.

You might thrive in this role if you are/have:

• 8+ years of growth experience spanning both consumer (B2C) and business (B2B) products, with a track record of scaling email, push, and in-app messaging platforms and growth initiatives driving activation, engagement, and paid conversion.

• Deep expertise in audience segmentation, targeting, and multi-channel orchestration (email, push, in-app, SMS) across self-serve consumer funnels and multi-stakeholder B2B purchase journeys.

• Hands-on experience with automation, email, and messaging platforms (e.g., SendGrid, Braze, Iterable, Customer.io, Marketo) and comfort working with APIs, event triggers, and CRM data.

• Proven ability to design and interpret experimentation and measurement frameworks—A/B tests, multivariate testing, and incrementality studies—to optimize lifecycle touchpoints across different customer types.

• Strong analytical skills with the ability to model consumer funnels and lead-to-customer pipelines, leveraging data to identify growth opportunities and measure impact.

• Demonstrated success collaborating with cross-functional teams to drive business outcomes and growth.

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