Join our team at Bayer Consumer Health Switzerland as a Digital Marketing Practitioner. As a member of our marketing team, you will be responsible for supporting the Digital Marketing Manager in implementing the digital agenda for all Bayer Consumer Health Switzerland brands. Your tasks will include project management, updating website content, monitoring and improving SEO metrics, localizing global brand content, and supporting campaign management. You will also be responsible for creating reports and conducting data analysis using tools such as Google Analytics, Data Studio, or Tableau.
\nWe are looking for a highly motivated and organized individual with a strong passion for digital communication and innovation. You should have a good understanding of digital marketing principles and practices, as well as excellent analytical and problem-solving skills. Proficiency in German and English is required, and prior experience in digital marketing is an asset.
\nPractical work experience is not necessary, but you should be eager to learn and take on new challenges. You will be part of a dynamic and supportive team, and you will have the opportunity to develop your skills and knowledge in a fast-paced and innovative environment.
\nAs a Digital Marketing Practitioner, you will be responsible for:
\nWe offer a competitive salary and benefits package, as well as opportunities for professional growth and development. If you are a motivated and organized individual with a passion for digital marketing, we encourage you to apply for this exciting opportunity.
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\nYou'll serve as the Sr. Marketing Manager for the Japan business, partnering closely with Sales leadership to localize and execute go-to-market strategies that accelerate growth in the region. This role reports to the RVP, Japan Sales and works in close alignment with Global Marketing leadership.
\nKey responsibilities include:
\nYou'll partner with Global Marketing to localize paid acquisition strategies, messaging, and creative for Japan. You'll also build and scale Affiliate, CPL, and review site programs, ensuring strong performance and compliance with local market norms.
\nCollaboration with Sales and Marketing Operations is key to designing and executing ABM programs targeting strategic accounts. You'll also partner with Global Web and SEO teams to manage Japan domains and optimize localized SEO and content strategies.
\nLocal brand-building efforts, including messaging, positioning, PR, and market awareness initiatives, are also part of your responsibilities. You'll work cross-functionally with Product Marketing, Content, Creative, and Revenue teams to test messaging, refine positioning, and strengthen Dialpad's presence in Japan.
\nYou'll own the Japan marketing budget, ensuring efficient allocation of spend to maximize ROI, pipeline contribution, and revenue impact. You'll set clear objectives, KPIs, and forecasts across channels; regularly report on performance and business impact to regional and global stakeholders.
\nFinally, you'll manage external agencies, vendors, and partners as needed to support growth goals. Building, mentoring, and developing a high-performing local marketing team as the business scales is also a key responsibility.
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