You'll own content design strategy and execution across key Growth surfaces, developing UX writing for experiences such as onboarding, notifications, and in-product guidance. You'll work closely with product, engineering, research, design, and marketing to deliver a consistent, inspiring voice, shape scalable content systems, and experiment toward measurable growth outcomes.

Key responsibilities include:

• Leading content design for high-impact Growth work streams, independently scoping opportunities, setting vision and strategy, and delivering high-quality solutions that shape user journeys.

• Building scalable content frameworks, standards, and naming systems to support Pinner needs and unlock experimentation.

• Leveraging data, user insights, and A/B testing to evaluate and optimize content for engagement, education, and discoverability.

• Collaborating and influencing cross-functional partners, presenting your work, co-creating solutions, and advocating for the user.

• Evolving and applying Pinterest’s content guidelines to scale inclusivity, accessibility, brand consistency, and global impact across experience touch-points.

• Staying aware of industry shifts and cultural trends in the ways people communicate online; filtering and applying these insights to keep Pinterest’s content fresh and relevant.

• Embracing ambiguity and fast-paced environments, navigating trade-offs, and owning outcomes in your area.

To succeed in this role, you'll need:

• A bachelor's degree in communication, human-centered design, or a similar field, or equivalent experience.

• 5+ years of experience in content design or UX writing for consumer products, with a portfolio demonstrating user-centric content, design strategy, and measurable impact across in-product, push notification, and email experiences.

• Expertise in defining, evolving, and applying content systems, frameworks, and standards, including using AI-powered tools and workflows to help scale your approach.

• Experience driving A/B tests, experiments, or data-driven optimization for content effectiveness.

• Strong relationship-building and communication skills to align and influence cross-functional stakeholders.

• Proven self-starter: you’re skilled at navigating ambiguity, carving out strategy, and taking full ownership of your work area.

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