You'll report into the Head of Social Media and work alongside a team of six, including videographers, editors, and creators who produce exceptional content in-house across every format and channel. This team can make anything, and what they need from you is someone who knows how to make it travel.

You'll be the distribution brain of the group, helping everyone point their energy in the right direction, understanding what works where and why, and making sure the best ideas actually reach the people they should.

We're looking for someone who thinks in distribution, is genuinely curious about AI and what it means for human creativity and the future of work, is optimistic about where this is going, and believes AI can make work more human, not less. You should be able to write well, with a point of view and a specific voice, and be organised enough to run the machine, but not so bored in a role that's only that.

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Compensation

• $160K – $210K • 0.01% – 0.1%

What You'll Do

• Own Firecrawl's brand positioning end-to-end , from how we describe ourselves on the homepage to how we show up in competitive comparisons and LLM recommendations

• Write and ship launch copy, product announcements, website updates, and social posts that actually land with a technical audience

• Grow and manage our presence on Twitter/X and LinkedIn , not just posting, but building a community and a point of view

• Run competitive analysis and translate it into messaging that differentiates us clearly , without marketing-speak

• Partner directly with founders and product to align brand with roadmap and GTM priorities

• Shape the content calendar and own the cadence of what goes out across every channel

• Think about discoverability beyond SEO , including how LLMs surface and recommend tools like ours

What We're Looking For

• Someone who understands how developers think. Not just what they do , but how they evaluate tools, what they distrust, and what makes them share something with their team.

• A writer first. The best brand work here will be in words , short-form, sharp, opinionated.

• Proven organic growth. You've moved the needle on search visibility and social reach for a technical product.

• Comfortable working directly with founders. No brand committee. No approval chain.

• Thinks about LLMs as a distribution channel. You understand that discoverability now includes AI tools recommending products , and you know how to write for that world.

Benefits & Perks

• Salary that makes sense , $160,000–$210,000/year (SF, U.S.-based), based on impact, not tenure

• Own a piece , Up to 0.1% equity in what you're helping build

• Generous PTO , 15 days mandatory, anything after 24 days, just ask (holidays excluded); take the time you need to recharge

• Parental leave , 12 weeks fully paid, for moms and dads

• Wellness stipend , $100/month for the gym, therapy, massages, or whatever keeps you human

• Learning & Development , Expense up to $1,000/year toward anything that helps you grow professionally

• Team offsites , A change of scenery, minus the trust falls

• Sabbatical , 3 paid months off after 4 years, do something fun and new

Interview Process

• Application Review , Send us your work: examples of brand or copy you've owned, social presence you've grown, or positioning you've built.

• Intro Chat (~20 min) , Quick alignment call. We'll talk about what you've built, your instincts on developer brand, and what you'd prioritize first.

• Deep Dive Chat (~45 min) , Walk us through a real example: a time you owned positioning for a technical product and it worked. Then we'll dig into a live scenario , how would you approach differentiating Firecrawl against our closest competitors?

• Founder Chat (~30 min) , Culture, pace, ownership, and how you like to work. Time for your questions too.

• Paid Work Trial (1–2 weeks) , Work on a real brand problem: a positioning rewrite, a launch brief, or a social content sprint. We evaluate on taste, sharpness, and speed.

• Decision , We move fast after the trial.

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