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YubHub-native raw fields carry `x-` prefix.","jobs":[{"@context":"https://schema.org","@type":"JobPosting","identifier":{"@type":"PropertyValue","name":"YubHub","value":"job_6f0ed2eb-086"},"title":"Technical Head of Brand","description":"<p>You&#39;ll own how Firecrawl shows up in the world , the positioning, the voice, the social presence, the launch copy, and everything in between. Right now, we&#39;re one of the fastest-growing developer tools on the internet. This role is about making sure the world knows it, understands it, and chooses us over everything else.</p>\n<p><strong>Compensation</strong></p>\n<ul>\n<li>$160K – $210K • 0.01% – 0.1%</li>\n</ul>\n<p><strong>What You&#39;ll Do</strong></p>\n<ul>\n<li>Own Firecrawl&#39;s brand positioning end-to-end , from how we describe ourselves on the homepage to how we show up in competitive comparisons and LLM recommendations</li>\n</ul>\n<ul>\n<li>Write and ship launch copy, product announcements, website updates, and social posts that actually land with a technical audience</li>\n</ul>\n<ul>\n<li>Grow and manage our presence on Twitter/X and LinkedIn , not just posting, but building a community and a point of view</li>\n</ul>\n<ul>\n<li>Run competitive analysis and translate it into messaging that differentiates us clearly , without marketing-speak</li>\n</ul>\n<ul>\n<li>Partner directly with founders and product to align brand with roadmap and GTM priorities</li>\n</ul>\n<ul>\n<li>Shape the content calendar and own the cadence of what goes out across every channel</li>\n</ul>\n<ul>\n<li>Think about discoverability beyond SEO , including how LLMs surface and recommend tools like ours</li>\n</ul>\n<p><strong>What We&#39;re Looking For</strong></p>\n<ul>\n<li>Someone who understands how developers think. Not just what they do , but how they evaluate tools, what they distrust, and what makes them share something with their team.</li>\n</ul>\n<ul>\n<li>A writer first. The best brand work here will be in words , short-form, sharp, opinionated.</li>\n</ul>\n<ul>\n<li>Proven organic growth. You&#39;ve moved the needle on search visibility and social reach for a technical product.</li>\n</ul>\n<ul>\n<li>Comfortable working directly with founders. No brand committee. No approval chain.</li>\n</ul>\n<ul>\n<li>Thinks about LLMs as a distribution channel. You understand that discoverability now includes AI tools recommending products , and you know how to write for that world.</li>\n</ul>\n<p><strong>Benefits &amp; Perks</strong></p>\n<ul>\n<li>Salary that makes sense , $160,000–$210,000/year (SF, U.S.-based), based on impact, not tenure</li>\n</ul>\n<ul>\n<li>Own a piece , Up to 0.1% equity in what you&#39;re helping build</li>\n</ul>\n<ul>\n<li>Generous PTO , 15 days mandatory, anything after 24 days, just ask (holidays excluded); take the time you need to recharge</li>\n</ul>\n<ul>\n<li>Parental leave , 12 weeks fully paid, for moms and dads</li>\n</ul>\n<ul>\n<li>Wellness stipend , $100/month for the gym, therapy, massages, or whatever keeps you human</li>\n</ul>\n<ul>\n<li>Learning &amp; Development , Expense up to $1,000/year toward anything that helps you grow professionally</li>\n</ul>\n<ul>\n<li>Team offsites , A change of scenery, minus the trust falls</li>\n</ul>\n<ul>\n<li>Sabbatical , 3 paid months off after 4 years, do something fun and new</li>\n</ul>\n<p><strong>Interview Process</strong></p>\n<ul>\n<li>Application Review , Send us your work: examples of brand or copy you&#39;ve owned, social presence you&#39;ve grown, or positioning you&#39;ve built.</li>\n</ul>\n<ul>\n<li>Intro Chat (~20 min) , Quick alignment call. We&#39;ll talk about what you&#39;ve built, your instincts on developer brand, and what you&#39;d prioritize first.</li>\n</ul>\n<ul>\n<li>Deep Dive Chat (~45 min) , Walk us through a real example: a time you owned positioning for a technical product and it worked. Then we&#39;ll dig into a live scenario , how would you approach differentiating Firecrawl against our closest competitors?</li>\n</ul>\n<ul>\n<li>Founder Chat (~30 min) , Culture, pace, ownership, and how you like to work. Time for your questions too.</li>\n</ul>\n<ul>\n<li>Paid Work Trial (1–2 weeks) , Work on a real brand problem: a positioning rewrite, a launch brief, or a social content sprint. We evaluate on taste, sharpness, and speed.</li>\n</ul>\n<ul>\n<li>Decision , We move fast after the trial.</li>\n</ul>\n<p style=\"margin-top:24px;font-size:13px;color:#666;\">XML job scraping automation by <a href=\"https://yubhub.co\">YubHub</a></p>","url":"https://yubhub.co/jobs/job_6f0ed2eb-086","directApply":true,"hiringOrganization":{"@type":"Organization","name":"Firecrawl","sameAs":"https://www.firecrawl.dev","logo":"https://logos.yubhub.co/firecrawl.dev.png"},"x-apply-url":"https://jobs.ashbyhq.com/firecrawl/8e835654-7765-48c0-925e-4a088635514f","x-work-arrangement":"remote","x-experience-level":"senior","x-job-type":"Full time","x-salary-range":"$160K - $210K","x-skills-required":["brand positioning","copywriting","social media management","competitive analysis","content calendar management"],"x-skills-preferred":["developer tools","AI","LLMs","technical writing"],"datePosted":"2026-04-24T12:17:12.620Z","jobLocation":{"@type":"Place","address":{"@type":"PostalAddress","addressLocality":"San Francisco, CA (Hybrid) OR Remote (Americas, UTC-3 to UTC-10)"}},"jobLocationType":"TELECOMMUTE","employmentType":"FULL_TIME","occupationalCategory":"Engineering","industry":"Technology","skills":"brand positioning, copywriting, social media management, competitive analysis, content calendar management, developer tools, AI, LLMs, technical writing","baseSalary":{"@type":"MonetaryAmount","currency":"USD","value":{"@type":"QuantitativeValue","minValue":160000,"maxValue":210000,"unitText":"YEAR"}}}]}