General Information

Electronic Arts creates next-level entertainment experiences that inspire players and fans around the world. Here, everyone is part of the story. Part of a community that connects across the globe. A place where creativity thrives, new perspectives are invited, and ideas matter. A team where everyone makes play happen.

Battlefield is a storied franchise renowned for uncompromising combat gameplay and all-out warfare, for over two decades. 100 million players and 5 billion hours played later, Battlefield Studios is defining the future of the first-person shooter with the biggest launch in franchise history with Battlefield 6, and a new era beginning with Battlefield REDSEC.

United under the banner of Battlefield Studios, 4 world-class teams across Criterion, DICE, Motive, and Ripple Effect have come together to focus on the future of the franchise, a connected Battlefield universe filled with immersive experiences built on our unique DNA.

Role Overview

DICE is seeking a visionary Product Director to play a key role in shaping the future of the Battlefield franchise. You will lead our product team, driving product strategy, business model definition, and live service excellence for the next evolution of Battlefield. Leveraging consumer insights, player feedback, and creative input, you will help build the foundation for the game and set measurable goals to maximize both engagement and revenue across the game’s lifecycle. Reporting to senior franchise leadership, you will help define and execute the business strategy for one of gaming’s most iconic brands.

Responsibilities

• Serve as a core member of project leadership, partnering with, production, product and creative leads to ensure Battlefield delivers on player motivations while maximizing acquisition, engagement, and monetization.
• Direct, implement, and optimize essential game features and business models that fuel sustained player growth and live service revenue.
• Own and evolve the live service product portfolio, responsible for ongoing engagement, player progression, and in-game economy health.
• Define the experimentation roadmap—leading A/B and other tests to inform gameplay and commercial decisions.
• Develop a world-class product management team, mentoring PMs and partner teams to support growth and skill development.
• Develop, balance, and tune complex in-game economies and virtual goods systems across all Battlefield products.
• Set, monitor, and interpret KPIs and analytics dashboards to guide intelligence-driven design decisions.
• Collaborate cross-functionally with marketing, creative, and franchise teams to ensure product success both within the game and externally, maximizing growth and return on investment.
• Present quantitative product performance insights and strategic recommendations regularly to senior leadership and studio partners.

Qualifications

• 10+ years of experience in the consumer product sector, with a strong record in high-impact product roles.
• Proven success launching and operating live service (PC/console) games, including senior roles in Product Management
• Expertise leveraging both qualitative and quantitative insights to drive product vision and design.
• Experience building, testing, and tuning complex in-game economies and virtual item systems.
• Demonstrated ability to develop and mentor product management talent across multiple teams.
• Mastery of structured, hypothesis-driven experimentation (A/B and multivariate testing) and metrics analysis.
• Deep understanding of player motivations, consumer insights, and games as a service models.
• Passion for video games and strong knowledge of the industry.

About Electronic Arts

We’re proud to have an extensive portfolio of games and experiences, locations around the world, and opportunities across EA. We value adaptability, resilience, creativity, and curiosity. From leadership that brings out your potential, to creating space for learning and experimenting, we empower you to do great work and pursue opportunities for growth.

We adopt a holistic approach to our benefits programs, emphasizing physical, emotional, financial, career, and community wellness to support a balanced life. Our packages are tailored to meet local needs and may include healthcare coverage, mental well-being support, retirement savings, paid time off, family leaves, complimentary games, and more. We nurture environments where our teams can always bring their best to what they do.

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What you'll do

• Leading the User Experience Research team in creating accurate, legally compliant, quick, and actionable research insights for all products at Epic
• Guiding the methodology and processes of the User Experience Research team, including growing the capabilities and skills of the team, while also reviewing and being deeply aware of the Insights coming from your team

What you need

• 8+ years of leadership experience
• 9+ years of User Experience Research experience in the games industry

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What you'll do

• Define and Execute the PX Research Vision
• Lead and Develop an Industry Leading Team
• Activate Insights Across the Ecosystem
• Influence Strategy at Scale
• Advance Research Craft and Methodology
• Operational Excellence and Measurable Impact

What you need

• 12+ years of experience in player or user research, consumer insights, or related fields, including 5+ years leading multi-disciplinary research teams.
• Proven track record developing and executing a research strategy that influences both creative and business outcomes.
• Experience collaborating with analytics, data science, and market research teams to synthesize insights and drive strategic decision-making.

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