At Scale, we're looking for an Account Based Marketing Manager to join our growth marketing team. As a key member of our team, you will build and execute our 1:1 and industry-vertical ABM playbooks in close partnership with the Enterprise GTM team across a focused set of target accounts.
\nReporting to the Head of Growth Marketing, you will take ownership of vertical-specific campaigns across Healthcare, Financial & Professional Services, and Consumer Goods and scale the 1:1 motion for our highest priority accounts.
\nKey responsibilities include:
\nIdeally, you'd have 5+ years of B2B marketing experience with at least 3 years focused on account-based marketing, and a proven track record driving measurable pipeline at enterprise accounts.
\nExperience working directly with enterprise sales teams on joint account planning, stakeholder mapping, and coordinated campaign execution across a defined account list is also required.
\nHands-on experience with ABM platforms (Clay, Qualified, Sendoso), marketing automation (Marketo or HubSpot), and Salesforce for pipeline tracking and attribution is necessary.
\nStrong analytical skills with a bias for action, and the ability to present campaign performance and strategy clearly to GTM leadership and senior stakeholders is essential.
\nNice to have experience marketing to one or more of the following verticals: Healthcare, Financial Services, Professional Services, or Consumer Goods, with familiarity in the distinct buying dynamics and messaging that resonate in each.
\nBackground in executive engagement programs such as personalized landing, executive event support, direct mail, and familiarity with intent data and account-targeted digital advertising strategies is also desirable.
\nExperience at a high-growth B2B SaaS, enterprise technology, or AI/ML company is highly valued.
\nWe offer a competitive salary range of $128,000-$160,000 USD, comprehensive health, dental and vision coverage, retirement benefits, a learning and development stipend, and generous PTO.
\nIf you're passionate about driving growth and innovation, and have a proven track record in account-based marketing, we encourage you to apply!
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