At Gusto, we're on a mission to grow the small business economy. We handle the hard stuff , payroll, health insurance, 401(k)s, and HR , so owners can focus on their craft and their customers.

We're looking for a Senior Community Marketing Manager, Accountants to build and scale Gusto's brand presence and community with the accountant audience. This is a highly visible, strategic role responsible for representing Gusto externally to accountants through thought leadership, community programs, events, and partnerships.

Responsibilities

• Build and lead Gusto's accountant community strategy, defining how we show up consistently and credibly across owned, earned, and experiential channels.
• Represent Gusto externally to the accountant audience through thought leadership, speaking opportunities, events, community programs, and industry partnerships.
• Develop and scale community programs and experiences (virtual and in-person) that foster connection, education, and advocacy among accounting firms.
• Own and evolve Gusto's accountant-facing thought leadership strategy, partnering with content, comms, and product marketing to create narratives that build trust and authority.
• Partner closely with product, marketing, and sales teams to ensure community efforts translate into firm recruitment, activation, and engagement.
• Design and execute events and sponsorship strategies (e.g., conferences, field events, roundtables, meetups) that strengthen brand affinity and accelerate funnel impact.
• Collaborate with PR, comms, and social teams to amplify community voices and elevate Gusto's presence in the broader accounting ecosystem.
• Establish feedback loops with accountants to surface insights that inform product positioning, messaging, and partner experience.
• Define and track success metrics across accountant community health, including awareness, sentiment, engagement, and top-of-funnel performance.
• Manage budgets, vendors, and external partners to deliver high-quality programs efficiently and at scale.

Requirements

• 7–10 years of experience in community marketing, ideally within partner- or relationship-driven industries.
• Proven experience building and scaling communities or external-facing programs that drive trust, engagement, and long-term growth.
• Strong track record of representing a brand externally through events, speaking, partnerships, or thought leadership.
• Experience developing integrated programs that connect brand and community efforts to measurable business outcomes.
• Excellent storytelling and communication skills, with the ability to craft compelling narratives for senior, professional audiences.
• Strong cross-functional collaborator who can influence without authority and partner closely with sales, product marketing, comms, and leadership.
• Data-informed mindset with experience defining and measuring success across brand, engagement, and funnel metrics.
• AI fluency: Ability to use AI tools (e.g., ChatGPT, Glean) to improve efficiency in content creation, personalization, and insight generation, with strong judgment about when to apply AI vs. human expertise in community building.
• Comfort operating in a fast-paced, ambiguous environment while building something net-new from the ground up.
• Bonus: experience marketing to accountants, professional services firms, or other referral-based ecosystems.

Compensation

Our cash compensation amount for this role is $152,655/yr to $190,000/yr in Denver, Phoenix/Scottsdale, Las Vegas, and Atlanta, and $180,000/yr to $225,000/yr for San Francisco & New York. Final offer amounts are determined by multiple factors including candidate location, experience and expertise and may vary from the amounts listed above.

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You will:

Turn power users into pipeline: own Fellowship end-to-end, from recruitment, programming, through conversion into enterprise deals

Run executive dinners, vertical roundtables, regional roadshows, and customer hackathons that build pipeline and deepen relationships with senior buyers

Build a structured advocacy program that operates like an influencer pipeline: identifying, briefing, and activating power users to create content that drives awareness

Instrument conversion paths from community engagement to enterprise pipeline, tracking ARR influence, deal acceleration, and participant NPS

Represent Perplexity at industry conferences, driving booth engagement and post-event conversion

Qualifications:

4+ years in community marketing, field marketing, event marketing, or demand generation, ideally in B2B SaaS or enterprise technology

Proven track record building and scaling community or fellowship-style programs that drove measurable business outcomes

Strong event planning and execution skills,comfortable managing logistics for intimate exec dinners and larger hackathon-style events

Excellent relationship builder,able to engage senior executives, power users, and cross-functional internal teams with equal ease

Strong written and verbal communication skills,able to craft compelling event narratives, community content, and advocacy frameworks

Willingness to travel frequently for on-site event management and field activations

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This role is how Anthropic shows what's possible with Claude. Not through product claims, but through proof. Teachers building grading systems, nurses building intake workflows, lawyers building contract review pipelines. This is happening every day in our community, and most of it goes unseen.

You will build the function that leads activations and hackathons to surface it, produces it at a high level of craft, and turns it into a repeatable system. The ideal candidate combines community program management and strong creative direction with real production ability and an instinct for where the good stories are.

Responsibilities:

• Build and run a user-facing community storytelling function from scratch, including sourcing strategies, editorial standards, content strategy, production systems, and measurement

• Define the creative direction and visual standard for 'Built with Claude' as an owned content channel

• Build and operationalize our virtual hackathon program as a key way to surface user projects

• Source builders and their projects from across the community's programs, interview them, and produce spotlights and case studies end to end

• Build and maintain a use case library that functions as a real project repository with working demos and linked repos, not a marketing page

• Develop content strategies that drive user acquisition through proof of product value and expose existing users to new workflows

• Partner with Product Marketing on launch narratives grounded in real community use cases

• Support Comms and Policy with a validated library of proof points they can draw from on demand

• Own the metrics framework that connects community storytelling to user-level outcomes

• Build repeatable systems so a single community post can become a user story, a campaign asset, and a policy proof point

You may be a good fit if you

• Have 7+ years in creative direction, editorial, content strategy, or community marketing, with a track record of building programs from scratch

• Have built content programs or editorial channels from the ground up, not just run existing ones

• Have experience producing or scaling hackathon, competition, or user showcase programs

• Hold yourself to publication-quality standards and treat narrative, visual identity, and editorial craft as strategic work

• Are a strong writer and producer who wants to stay hands-on, not just set direction

• Are self-directed and comfortable operating without a playbook

• Understand how to earn trust in communities and believe the best marketing amplifies real people

• Are comfortable with data and can connect editorial work to measurable outcomes

• Can move between strategic creative direction and fast-turnaround production

• Work well across functions and can make community insights useful to teams with very different mandates

• Thrive in fast-moving environments where you're building the function as you run it

• Are genuinely curious about what people build with AI tools

The annual compensation range for this role is $255,000-$320,000 USD.

XML job scraping automation by YubHub

This role is how Anthropic shows what's possible with Claude. Not through product claims, but through proof. Teachers building grading systems, nurses building intake workflows, lawyers building contract review pipelines. This is happening every day in our community, and most of it goes unseen.

Responsibilities:

• Build and run a user-facing community storytelling function from scratch, including sourcing strategies, editorial standards, content strategy, production systems, and measurement
• Define the creative direction and visual standard for 'Built with Claude' as an owned content channel
• Build and operationalize our virtual hackathon program as a key way to surface user projects
• Source builders and their projects from across the community's programs, interview them, and produce spotlights and case studies end to end
• Build and maintain a use case library that functions as a real project repository with working demos and linked repos, not a marketing page
• Develop content strategies that drive user acquisition through proof of product value and expose existing users to new workflows
• Partner with Product Marketing on launch narratives grounded in real community use cases
• Support Comms and Policy with a validated library of proof points they can draw from on demand
• Own the metrics framework that connects community storytelling to user-level outcomes
• Build repeatable systems so a single community post can become a user story, a campaign asset, and a policy proof point

You may be a good fit if you:

• Have 7+ years in creative direction, editorial, content strategy, or community marketing, with a track record of building programs from scratch
• Have built content programs or editorial channels from the ground up, not just run existing ones
• Have experience producing or scaling hackathon, competition, or user showcase programs
• Hold yourself to publication-quality standards and treat narrative, visual identity, and editorial craft as strategic work
• Are a strong writer and producer who wants to stay hands-on, not just set direction
• Are self-directed and comfortable operating without a playbook
• Understand how to earn trust in communities and believe the best marketing amplifies real people
• Are comfortable with data and can connect editorial work to measurable outcomes
• Can move between strategic creative direction and fast-turnaround production
• Work well across functions and can make community insights useful to teams with very different mandates
• Thrive in fast-moving environments where you're building the function as you run it
• Are genuinely curious about what people build with AI tools

The annual compensation range for this role is $255,000-$320,000 USD.

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