A typical day for this role will involve building deep expertise on Airbnb in your market/region through user research, marketplace data, and an understanding of the competitive landscape. You will work with other functional leaders in your market/region to articulate the product vision, strategy, and roadmap for Airbnb products and new businesses. You will implement best-in-class product development and management practices, maintain and articulate a product feature and roadmap prioritization plan in collaboration with local teams, and advocate for and execute new products that deliver impact for our business and users.

As the Product Manager based in our EMEA region, you will report to the Product Marketing Director for International Markets. You will be responsible for the success of Airbnb products throughout their life cycle , from concept to release. You will be the voice of our products for the market in your region and love the journey from taking a product from idea to reality.

This role is based either in London or Paris (or within easy commuting distance of these cities). The actual base pay is dependent upon many factors, such as: training, transferable skills, work experience, business needs, and market demands. The base pay range shown below is annualized, is subject to change, and may be modified in the future. This role may also be eligible for bonus, equity, benefits, and Employee Travel Credits.

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As a Temporary Context Director, you will lead integrated communications and cultural strategy across all McDonald's AACM workstreams, translating business objectives into full-funnel channel architecture and campaign systems. You will own annual and campaign-level StratPack deliverables, ensuring outputs directly inform media, creative, and investment decisions.

Key responsibilities include:

• Direct media strategy inputs in partnership with MIAT and Publicis teams, shaping channel mix, audience strategy, well-rationalized media partner recommendations, custom partnership evaluation, and Investment Briefing recommendations
• Lead Custom Partnerships strategy and oversight, from RFI/RFP development through execution, ensuring cultural credibility and measurable business impact
• Pressure-test creative concepts, talent casting, and campaign rollouts through a culturally fluent lens rooted in African-American consumer insight
• Provide ongoing audience intelligence and marketplace POV to inform Always-On brand stewardship and long-term planning
• Maintain senior-level client relationships, influencing cross-agency alignment and strengthening Translation's credibility as a media-fluent strategic partner

Requirements include:

• Advanced integrated communications planning across paid, owned, earned, experiential, and custom partnerships
• Strong command of audience strategy, channel role definition, and reach/frequency implications
• Ability to translate cultural research and data into clear, commercially grounded recommendations
• Deep fluency in African-American consumer dynamics, subcultures, and media behaviors
• Expertise evaluating media partners and partnerships using audience fit, indexing, and performance signals
• Executive-level presentation and stakeholder management skills
• Operational discipline within complex, matrixed, multi-agency systems

Minimum qualifications include 7+ years of experience in communications planning, connections planning, integrated media strategy, or cultural strategy within an agency or brand environment.

Preferred qualifications include experience working on QSR and/or large-scale retail brands, experience within complex Integrated Agency Team (IAT) ecosystems, direct involvement in Investment Briefings, RFI/RFP development, and custom partnership negotiations, experience mentoring, coaching, and developing mid-to-senior planners, and deep organizational and operational skills adapted to high-paced workflows.

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