In this role, you will shape the category vision by translating consumer, customer and market insights into clear commercial direction, helping both Tony’s and our retail partners grow the chocolate category in a sustainable and impactful way.

You will work closely with key customers such as Albert Heijn and Jumbo, using tools like NielsenIQ, SIS and Seven to uncover opportunities, build compelling category stories and guide assortment, pricing and promotional recommendations.

You turn complex data into simple narratives that guide both internal decision-making and external customer conversations.

Collaboration sits at the core of this role. You work daily with Sales, Marketing, Finance, NPD and Operations to inform long-term plans, sharpen business cases, support innovations and ensure our market strategy is grounded in facts.

You also lead and develop a junior Category Manager that will be reporting to you, building the capability and maturity of the category function within Tony’s.

Reporting to the Head of Sales Benelux, you are a trusted partner to senior stakeholders and help drive profitable growth through a challenger mindset, strong analytical skills and compelling insight-led storytelling.

All wrapped up, in this role you will:

• Leverage your extensive knowledge of the chocolate market to help shape the long-term strategy for our market, and you co-present this strategy with the team to our Chiefs (Executive Board).

• Lead insight-driven category conversations with key retailers, bringing clarity on opportunities and helping shape the future of the category together.

• Translate market, shopper and customer data into simple, actionable recommendations for assortment, pricing, promotions and shelf optimisation.

• Build and maintain a strong category vision that supports both long-term growth and short-term commercial decisions.

• Identify clear whitespace opportunities and support the development of business cases for innovation and strategic projects.

• Strengthen category management capabilities across the team and coach the junior Category Manager in analysis, insights and impactful storytelling.

• Partner closely with Sales, Marketing, Finance, NPD and Operations to align recommendations and ensure decisions are rooted in clear insights.

• Deliver clear and engaging performance stories that support senior leadership in shaping plans and making informed commercial decisions.

• Help improve internal processes, tools and ways of working to elevate the impact of category management across the business.

Requirements

Our new flavour:

• 7+ years of FMCG experience, including 3+ years in Category Management.

• Experience on the supplier/product (A-brands) organisation side; experience with Albert Heijn and/or Jumbo preferred.

• Strong skills in NielsenIQ, SIS, Seven and customer sell-out analysis.

• Ability to turn complex data into simple, visual stories and recommendations.

• Strong financial acumen and understanding of commercial levers.

• Skilled at influencing senior stakeholders and guiding decisions.

• Confident representing Tony’s as a credible challenger in the category.

• Excellent communication skills and a collaborative mindset.

• Dutch & English proficiency required.

• Eagerness to work in a fast-paced scaleup environment and deal smoothly with the changes that come with a growing company.

• Data-driven decision-maker who utilizes data to identify areas of improvement and make objective, informed decisions.

Benefits

At Tony's you will get the opportunity to be part of something extraordinary; first and foremost, by making real impact in the world but also enjoying the nice benefits we provide as you help us succeed.

We’re dedicated to enabling all Tonys to grow and develop their careers and therefore we offer training programs, regular feedback cycles, coaching and a generous L&D budget.

We also offer a wide range of additional benefits, including a luxurious vega-lunch, company bonus, minimum of 28 holidays, inspirational team updates, unforgettable events like the Tony's Carnaval and unlimited chocolate.

But we also know chocolate won’t cover the bills, so we’ve made sure your salary is just as rewarding.

For this role that means a base salary between EUR 65 – 80k on a yearly basis including holiday pay, plus a company car or car allowance.

Sounds like you? Are you passionate about making a difference in the world? Look no further! If you're ready to take the chocolate industry to new heights with us, we'd love to hear from you!

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Anthropic is building a high-impact Executive Engagement function to lead engagement strategy with our strategic international accounts and partners. We're hiring an Executive Engagement Manager to serve as the tactical lead for C-level interactions: shaping account-stakeholder strategy, triaging and gating requests for executive time, preparing and joining flagship customer and partner meetings and events (first- and third-party), accompanying senior leaders to strategic engagements, and delivering white-glove prep, in-meeting facilitation, and rapid follow-up.

Responsibilities

• Own the strategic international account and partner tiering for exec engagement: maintain an evaluation framework with regular reviews and recommend the appropriate executive or regional sponsor for high-impact accounts and partners.

• Triage inbound executive requests across all levels (including CEO and Founders): respond promptly with concise routing recommendations and operate a lightweight, auditable workflow for request intake and gating. This includes both 1:1 customer requests and delegations of International customers visiting HQ.

• Develop framework and process to effectively engage Technical Execs (CTO, Product, etc) with customer engagements at HQ and abroad in a low bandwidth environment.

• Advise & coach Sales and Partner teams: provide on-demand counsel on when and how to involve executives and support timing, prep, and follow-through for high-impact deals.

• Collate executive talking points and narratives in partnership with Comms, Enterprise Marketing and others for the constantly evolving state of Anthropic products, policies and macro environment.

• Run white-glove service for Tier A customers and partners: deliver bespoke briefs and meeting content/demos, VIP hospitality, curated roundtables/dinners, and high-touch follow-through until outcomes are realized.

• Prepare, attend, and follow up on executive engagements: produce concise briefing packs (objectives, stakeholder map, asks, risks, success metrics), run prep calls with execs and SMEs, and facilitate meeting outcomes.

• Act as operational lead when accompanying senior executives: manage agendas, capture real-time asks, and translate outcomes into action.

• Event & visibility operations: coordinate executive presence at first- and third-party events with Marketing, Events, GTM, and Regional teams , curate VIP invite lists, vet executive participation, coordinate logistics, and deliver AI-assisted VIP briefings and talking points (all customer-facing outputs subject to Legal/Comms review and human oversight).

• Cross-functional coordination & governance: own SLAs for exec uplift requests, maintain an exec calendar gating log, keep partners informed, and consult MD International, Sales, Partner, Marketing, Product, Legal, and Comms on high-impact requests or risks.

• Deliver action registers and CRM updates; own next steps and handoffs to Sales/Product/CS and track progress to success criteria; surface blockers and escalate as needed.

• Measurement & continuous improvement: Use AI-powered productivity tools to streamline briefing, note capture, follow-up drafts, and CRM updates (with human review).

You may be a good fit if you

• Have 5+ years operating as an executive engagement lead, or strategic account program owner at an enterprise software/cloud company.

• Have a proven track record preparing, briefing, and accompanying senior executives in high-stakes customer contexts.

• Demonstrate exceptional judgment and gatekeeping instincts to protect executive time; able to triage under pressure and make rapid, defensible recommendations.

• Bring operational excellence: experience building runbooks/playbooks, briefing templates, meeting facilitation, CRM ownership (Salesforce or equivalent), SLA design, and cadence management.

• Are polished in written and verbal communication; able to synthesize complex topics into one-page memos and CXO-ready briefing packs.

• Are comfortable influencing without authority across Sales, Product, Legal, Events, and Executive Offices.

• Are willing to travel internationally with high frequency as needed.

• Have experience using AI-assisted productivity tools responsibly in customer-facing contexts and awareness of associated privacy/security risks.

Strong candidates may also have:

• Experience in an Office of the CEO/President or supporting senior executives at a large enterprise tech company.

• Background supporting international accounts and managing cross-market/time-zone complexity.

• Experience designing VIP/concierge experiences and running executive roundtables.

• Familiarity with AI/cloud product landscapes and commercial levers for enterprise adoption.

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