Financial services and insurance organisations are among the earliest adopters of enterprise AI, and this role sits at the intersection of deep industry expertise and Anthropic's mission to build safe, reliable AI systems that deliver real business value.

You'll be responsible for developing and executing industry campaigns, ABM, and targeted marketing programs that drive awareness, pipeline, and adoption of Claude and Anthropic's API among financial institutions, insurers, and related firms.

This means deeply understanding the unique challenges, regulatory landscape, and decision-making dynamics of this segment , and translating that understanding into campaigns, content, and experiences that resonate with technical and business stakeholders alike.

This is an ideal opportunity for someone who thrives at the intersection of strategic thinking and hands-on execution, and who is energised by the challenge of bringing frontier AI technology to an industry where trust, compliance, and reliability are non-negotiable.

Responsibilities:

• Develop and own the marketing strategy for the Financial Services & Insurance segment, including positioning, messaging, campaign planning, and go-to-market coordination in close partnership with Sales

• Create and execute integrated marketing programs , spanning digital, content, events, and partner channels , designed to generate pipeline and accelerate the sales cycle for enterprise prospects in this vertical

• Build a deep understanding of the competitive landscape, buyer personas, and AI adoption patterns specific to financial services and insurance, and translate those insights into actionable marketing strategies

• Develop segment-specific content including case studies, solution guides, thought leadership pieces, and enablement materials that speak to the priorities and pain points of this industry

• Collaborate cross-functionally with product, sales, communications, design, and research teams to ensure marketing efforts are aligned with product capabilities and business objectives

• Design and implement ABM campaigns for top strategic accounts

• Manage relationships with industry analysts, event organisers, and strategic partners to expand Anthropic's reach and credibility within the segment

• Define and track key performance metrics for segment marketing programs, using data to continuously optimise campaigns and report on impact to leadership

• Stay current with regulatory developments, industry trends, and evolving AI adoption dynamics in financial services to inform marketing positioning and content strategy

You may be a good fit if you:

• Have 7+ years of experience in B2B marketing, with a focus on enterprise technology or SaaS, and demonstrated expertise in one or more verticals within financial services or insurance

• Have a strong track record of developing and executing integrated marketing programs that have measurably driven pipeline and revenue in complex, enterprise sales cycles

• Understand the decision-making dynamics, regulatory considerations, and technology evaluation processes that are common in financial services organisations

• Are skilled at translating complex technical capabilities into compelling, audience-specific narratives , particularly for both technical and business stakeholders

• Have experience collaborating closely with enterprise sales teams to align marketing strategy with deal-stage needs and pipeline goals

• Are comfortable with ambiguity and can balance long-term strategic planning with rapid, tactical execution in a fast-moving environment

• Are a strong communicator who can present clearly to leadership, cross-functional partners, and external audiences

• Care about ensuring that AI systems are developed safely and responsibly, and are excited about communicating that story to a sophisticated audience

Strong candidates may also have:

• Experience marketing AI or machine learning products to regulated industries

• Familiarity with the specific compliance and risk management frameworks relevant to financial services (e.g., SOC 2, SOX, banking regulations)

• Background in analyst relations or thought leadership programmes within the financial services technology space

• Experience working at a high-growth technology company navigating rapid expansion into new verticals

• A track record of building segment marketing functions from the ground up or scaling them in fast-moving organisations

The annual compensation range for this role is listed below.

For sales roles, the range provided is the role’s On Target Earnings (“OTE”) range, meaning that the range includes both the sales commissions/sales bonuses target and annual base salary for the role.

Annual Salary: $255,000-$320,000 USD

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Key responsibilities include:

• Delivering highly successful campaigns that outperform KPIs, to budget and on-time
• Effectively tracking and optimising campaigns
• Developing and implementing guidelines and processes
• Contributing to developing the Paid Social best-practice roadmap
• Escalating client teams to ensure work is delivered to standard and on time
• Leading and mentoring others across the practice to grow capability and knowledge

Requirements include:

• Strong Paid Social delivery knowledge and 4+ years of experience
• Demonstrable success in optimising Paid Social campaigns and work through automation, processes and technology adoption/development
• Good understanding of how other channels work and optimise together
• Excellent presentation skills and strong data analysis and reporting skills
• Strong attention to detail, methodical and process orientated

What success looks like in this role includes effective campaign creation and delivery metrics, internal targets/metrics on technology adoption and process optimisation met, and client satisfaction targets being met.

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You will help to define the campaign delivery plan, including objectives and ways in which work can be successful or optimised further. You will also generate and promote innovative new concepts to clients applying our test and learn approach and share successes across the practice by identifying and improving guidelines, playbooks and processes including opportunities to automate work.

Using your practice knowledge, you will be responsible for delivering highly successful, brilliant campaigns that outperform KPIs, to budget and on-time. You'll start to define campaign delivery plans and measurement targets. You'll effectively track and optimise campaigns. You'll be a point of contact for our clients on day-to-day tasks and deliverables.

You'll develop and implement, as well as follow guidelines and processes contributing to ideas around automation or process improvement. You'll actively contribute to developing best-practice roadmaps so that our programmatic offering is continually developing. You'll mentor others across the practice helping to grow capability and knowledge.

Strong programmatic delivery track record with 2+ years of experience. Passionate about your craft. Demonstrable success in optimising programmatic campaigns and work through automation, processes and technology adoption/development. A good understanding about how other channels work and optimise together.

A confident, dynamic, engaging and authentic communicator who cares about the quality of work and continuous learning. Passionate about growing the knowledge of those around you. Excellent presentation skills and strong data analysis and reporting skills. Strong attention to detail, methodical and process-oriented.

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