We are looking for a motivated Marketing Associate to support our go-to-market efforts in ANZ and select markets in MEA across campaigns, events, sales and partner marketing. This role is ideal for someone early in their marketing career who has experience in B2B SaaS - especially within financial services, banking, consulting, or fintech, and is eager to gain deeper expertise in marketing operations, campaign execution, and field marketing at a fast growing technology business.

Key Responsibilities:

Campaign Execution and Marketing Operations: Assist in the setup, execution, and reporting of marketing campaigns across email, digital channels, social media, and ABM. Manage campaign workflows, data hygiene, and lead routing in coordination with the global marketing operations team. Support the optimisation of sales and marketing automation processes (HubSpot) and ensure best practices are followed. Build and maintain dashboards, reports, and analytics to track campaign and event performance and pipeline contribution.

Events and Field Marketing: Support the planning and logistics of regional events such as conferences, podcasts, roundtables, partner events, and trade shows. Coordinate registrations, venue logistics, materials, shipments, vendor management, and on-site support. Execute follow-up processes to ensure leads are recorded effectively to support sales and tracked in the CRM.

Partner Marketing and Collaboration: Assist with the execution of joint campaigns, events, and co-marketing programs with consulting, advisory, and technology partners. Coordinate partner deliverables including content, digital assets, timelines, and reporting. Help maintain strong communication and project alignment with partner teams.

Content Support: Coordinate regional content needs Support content localisation, coordination, and distribution across ANZ and MEA marketing channels. Manage updates to regional collateral, landing pages, templates, and campaign assets. Work cross-functionally to meet content needs for events, digital campaigns, and sales enablement.

Sales Team Support: Collaborate closely with the ANZ and MEA sales teams to ensure marketing activities are aligned to pipeline needs. Provide market insights, event insights, and campaign metrics to help accelerate sales cycles. Maintain strong communication around target accounts, event follow-ups, and campaign calendars. Proactively source, qualify, and engage new business leads through research-driven methods, with a strong emphasis on leveraging platforms like LinkedIn Sales Navigator to identify target companies and decision-makers. Help conduct outbound prospecting through personalised communication channels (email, social, calls) to generate qualified meetings and pipeline opportunities. Collaborate closely with the sales team to perform market intelligence gathering, helping to refine target personas, analyze competitor activity, and identify emerging industry trends.

Office Management Support: Support internal events and communications for the Sydney office in collaboration with teams on the ground

Requirements:

Qualifications & Experience: 3-4 years of marketing experience in B2B SaaS, fintech, or enterprise technology (financial services experience preferred). Experience supporting events and external-facing marketing programs Hands-on experience with marketing automation and CRM tools (HubSpot preferred) Strong understanding of digital marketing, campaign operations, and field marketing Detail-oriented, organised, and comfortable managing multiple projects simultaneously Strong communication skills and the ability to collaborate across teams and functions Familiarity with the financial services industry (banking, consulting, fintech) is a plus. Ability to occasionally travel within North America for events or team meetings

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The Specialist, CRM Strategy supports both the strategy and oversees the execution of CRM programs that deepen player engagement across EA’s entertainment franchises. This role blends thoughtful lifecycle planning with strong operational delivery, helping translate franchise goals and player insights into targeted, player-first communications across channels like email, in-game messaging, and push.

Key responsibilities include contributing to franchise CRM strategy, translating performance data and player context into actionable recommendations, partnering with stakeholders to align CRM plans to franchise priorities and player experience, and supporting campaign roadmapping by identifying upcoming player moments and opportunities to drive engagement, retention, and monetization.

The role also involves building and launching CRM campaigns across email, in-game, and push, including setup and deployment in tools, coordinating asset readiness and approvals, ensuring player-facing communications meet quality standards, and maintaining templates, documentation, and operational workflows to support scalable delivery and reduce errors.

Additionally, the Specialist will deliver reporting and performance recaps, track results against goals, support A/B tests and experiments, and identify quick-win improvements in campaign performance or process efficiency and help implement optimizations.

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