You'll serve as the Sr. Marketing Manager for the Japan business, partnering closely with Sales leadership to localize and execute go-to-market strategies that accelerate growth in the region. This role reports to the RVP, Japan Sales and works in close alignment with Global Marketing leadership.

Key responsibilities include:

• Owning and executing the Japan marketing strategy, aligned with global priorities and localized for the Japanese market.
• Driving pipeline and revenue growth through a balanced mix of demand generation, brand, lifecycle, and field marketing initiatives.
• Leading the strategy and execution of onsite events, such as executive roundtables and large-scale conferences for 300+ attendees.
• Driving competitive market intelligence by performing deep-dive analyses against key players in the industry.
• Overseeing the planning, execution, and optimization of all customer acquisition campaigns across digital and offline channels, including SEM, Paid Social, Display, Online Video, CTV, Audio, Events, and Partnerships.

You'll partner with Global Marketing to localize paid acquisition strategies, messaging, and creative for Japan. You'll also build and scale Affiliate, CPL, and review site programs, ensuring strong performance and compliance with local market norms.

Collaboration with Sales and Marketing Operations is key to designing and executing ABM programs targeting strategic accounts. You'll also partner with Global Web and SEO teams to manage Japan domains and optimize localized SEO and content strategies.

Local brand-building efforts, including messaging, positioning, PR, and market awareness initiatives, are also part of your responsibilities. You'll work cross-functionally with Product Marketing, Content, Creative, and Revenue teams to test messaging, refine positioning, and strengthen Dialpad's presence in Japan.

You'll own the Japan marketing budget, ensuring efficient allocation of spend to maximize ROI, pipeline contribution, and revenue impact. You'll set clear objectives, KPIs, and forecasts across channels; regularly report on performance and business impact to regional and global stakeholders.

Finally, you'll manage external agencies, vendors, and partners as needed to support growth goals. Building, mentoring, and developing a high-performing local marketing team as the business scales is also a key responsibility.

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