This role sits at the intersection of product, growth, and creative, and is ideal for someone who thrives in fast-moving environments where the technology is as ambitious as the mission.

Key Responsibilities:

• Define and drive product positioning, messaging frameworks, and win themes across Saronic's portfolio of autonomous surface vessels and software capabilities

• Own and implement marketing campaigns designed to further audience understanding of Saronic's core capabilities

• Work closely with growth to help maintain a library of product marketing collateral including presentation decks, slick sheets, capability briefs, and other materials

• Partner closely with the product team to deeply understand platform capabilities, roadmap priorities, and technical differentiators , and translate them into customer-facing value propositions

• Collaborate with the growth and business development teams to ensure marketing materials directly support capture efforts, proposals, and customer engagements

• Work with the creative team to brief and produce high-quality visual assets, graphics, and multimedia content that support product marketing initiatives

• Own and contribute to product-related web copy, ensuring messaging is consistent, current, and optimized for target audiences

• Support trade show and event presence by helping define key content themes and overall participation strategy

• Track and analyze the effectiveness of product marketing efforts, iterating based on customer feedback and market response

Qualifications:

• 5+ years of product marketing experience, preferably in defense, aerospace, or other highly technical industries

• Demonstrated ability to distill complex, technical subject matter into clear, persuasive messaging for non-technical and semi-technical audiences

• Exceptional writing and editing skills

• Experience producing marketing collateral for government or defense customers, including familiarity with how defense procurement and capture processes work

• Track record of close collaboration with product management, engineering, and sales/BD teams

• Self-starter comfortable operating in a high-velocity startup environment

• Bachelor's degree in marketing, communications, engineering, or a related field

• U.S. citizenship required

Preferred Qualifications:

• Strong visual sensibility and experience briefing creative teams on asset production

• Familiarity with defense contract vehicles, proposal support, and the language of government buyers

• Experience with platforms such as Salesforce or similar CRM/marketing automation systems

• Experience working in high-growth startup environments

• Ability to operate autonomously and collaborate across technical and non-technical teams

• Active security clearance is helpful but not required

Benefits:

• Medical Insurance: Comprehensive health insurance plans covering a range of services

• Saronic pays 100% of the premium for employees and 80% for dependents

• Dental and Vision Insurance: Coverage for routine dental check-ups, orthodontics, and vision care

• Saronic pays 100% of the premium under the basic plan for employees and 80% for dependents

• Time Off: Generous PTO and Holidays

• Parental Leave: Paid maternity and paternity leave to support new parents

• Competitive Salary: Industry-standard salaries with opportunities for performance-based bonuses

• Retirement Plan: 401(k) plan with company match

• Stock Options: Equity options to give employees a stake in the company's success

• Life and Disability Insurance: Basic life insurance and short- and long-term disability coverage

• Pet Insurance: Discounted pet insurance options including 24/7 Telehealth helpline

Additional Perks: Free lunch benefit and unlimited free drinks and snacks in the office

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Job Description

We're looking for a data-driven, strategic and execution-focused Growth Marketing/Performance Marketing Lead to manage Replit's PLG and self-serve paid acquisition channels. We're looking for someone who can inherit an existing program and immediately drive efficiency, optimization, and scale. Your job is to squeeze more signal from what's working, prune what isn't, and bring a relentless experimentation mindset to accelerating our self-serve growth engine.

You'll work directly with our Head of Growth Marketing and collaborate closely with Creative, Product and Data. This role is ideal for someone who thrives in a high-velocity environment, is deeply channel-native, and is obsessed with improving CAC, conversion rates, and LTV across every stage of the self-serve funnel.

Responsibilities

Own and optimize paid acquisition across PLG channels

Take full accountability for self-serve new user acquisition, free-to-paid conversion, and paid channel efficiency primarily focused on SEM/paid search, but able to lean into other channels such as paid social, display, programmatic, and affiliate

Manage multi-million dollar media budgets with a clear focus on CAC efficiency and return on ad spend

Take a full funnel performance approach from impression to activated paying user — including landing pages, onboarding flow touchpoints, and trial conversion

Drive continuous optimization and a rigorous testing culture

Identify performance gaps and inefficiencies across existing campaigns and channels; develop and execute a prioritized roadmap to address them

Design and run structured A/B and multivariate experiments across creative, copy, audiences, landing pages, and bidding strategies

Establish benchmarks, performance baselines, and a regular cadence of insights reporting to stakeholders

Scale what's working — and build what's missing

Lead channel expansion efforts: identify emerging acquisition opportunities in programmatic, connected TV, or new affiliate partnerships

Partner with Creative and Design teams to develop and iterate on high-performing ad assets optimized for each channel and audience

Develop audience segmentation strategies that target the right users — with channel-appropriate messaging

Build measurement infrastructure and attribution rigor

Partner with Data to ensure accurate measurement of paid channel contribution across the self-serve funnel

Develop incrementality testing frameworks to move beyond last-click and measure true paid lift

Track and report on full-funnel metrics

What You'll Bring

7+ years of performance marketing experience with expertise and hands-on expertise specifically in SEM/Paid Search. Experience with other channels such as paid social (Meta, TikTok, LinkedIn), display, programmatic, and affiliate channels are valuable

Proven track record inheriting and meaningfully improving an existing paid acquisition program — not just maintaining, but finding new efficiency and growth levers

Deep fluency in performance measurement: you understand attribution models, incrementality, MMM basics, and can design experiments that produce actionable signal

Strong analytical skills — you're comfortable pulling your own data, building dashboards, and translating numbers into decisions without waiting for a data team

Experience marketing consumer or prosumer SaaS products with a product-led or freemium growth model at a high growth tech company

Creative instincts backed by data — you know how to brief creative teams and evaluate assets against performance goals, not just aesthetics

Benefits

Competitive Salary & Equity

401(k) Program with a 4% match

Health, Dental, Vision and Life Insurance

Short Term and Long Term Disability

Paid Parental, Medical, Caregiver Leave

Commuter Benefits

Monthly Wellness Stipend

Autonomous Work Environment

In Office Set-Up Reimbursement

Flexible Time Off (FTO) + Holidays

Quarterly Team Gatherings

In Office Amenities

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