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YubHub-native raw fields carry `x-` prefix.","jobs":[{"@context":"https://schema.org","@type":"JobPosting","identifier":{"@type":"PropertyValue","name":"YubHub","value":"job_f2b59372-209"},"title":"Senior Manager, Lifecycle Marketing - Global (all genders)","description":"<p><strong>About this role</strong></p>\n<p>We&#39;re looking for a Senior Manager, Lifecycle Marketing to play a critical role in translating lifecycle strategy into scalable programs and measurable results.</p>\n<p>This individual will own key parts of the customer lifecycle - such as onboarding, engagement, and retention - and drive initiatives that increase engagement, sustain usage over time, and improve household lifetime value.</p>\n<p><strong>Your tasks and responsibilities will include:</strong></p>\n<ul>\n<li>Own Lifecycle Performance Across Key Stages - Own performance across one or more lifecycle stages (e.g. onboarding, engagement, retention), driving measurable improvements in customer behavior and long-term value</li>\n<li>Translate lifecycle strategy into clear programs and workflows that move key behavioral metrics</li>\n<li>Design and Scale Lifecycle Programs - Build and optimize lifecycle journeys across CRM and app, including onboarding flows, engagement programs, and retention interventions</li>\n<li>Develop behavior-triggered campaigns based on real-time signals</li>\n<li>Identify and scale high-impact lifecycle levers that drive repeat usage and ongoing engagement</li>\n<li>Drive Orchestration with App and CRM teams - Partner with CRM and product teams to define how lifecycle programs are executed across owned channels</li>\n<li>Ensure alignment between CRM, app experience, and content strategy to drive consistent behavior across touchpoints</li>\n<li>Contribute to the development of lifecycle tooling, segmentation, and automation capabilities</li>\n<li>Build and Execute a Lifecycle Roadmap - Develop a clear roadmap of lifecycle initiatives tied to onboarding, engagement, and retention priorities</li>\n<li>Prioritize initiatives based on impact to key metrics (retention, attach, LTV)</li>\n<li>Partner with global and local teams to test, learn, and scale programs across markets</li>\n<li>Lead Testing and Optimization - Define and manage a structured testing roadmap focused on improving engagement, retention, and unit economics</li>\n<li>Run experiments across CRM, app, and market channels (e.g. direct mail, paid retention, social)</li>\n<li>Identify what drives behavior change and scale successful programs globally</li>\n<li>Partner Cross-Functionally and Globally - Work closely with Product, Growth, CRM, Data &amp; Insights, E-commerce, and Customer Happiness teams to align on lifecycle initiatives</li>\n<li>Partner with regional marketing teams (US, DACH, UK, FR, ANZ) to localize and execute lifecycle programs</li>\n<li>Balance global consistency with local market needs</li>\n<li>Measure and Report Lifecycle Performance - Track and analyze lifecycle KPIs</li>\n<li>Contribute to Retention MBRs, providing insights, performance updates, and recommendations</li>\n<li>Use data to continuously refine lifecycle strategy and execution</li>\n</ul>\n<p><strong>Why this role matters</strong></p>\n<p>This role sits at the center of how tonies drives long-term growth. You will directly shape how customers engage with the product over time,building the programs, systems, and experiences that sustain engagement, increase repeat usage, and unlock greater lifetime value.</p>\n<p><strong>What we are looking for</strong></p>\n<ul>\n<li>5–8+ years of experience in lifecycle marketing, retention, CRM, or growth roles</li>\n<li>Proven ability to build and scale lifecycle programs that drive engagement, retention, and revenue</li>\n<li>Strong understanding of how customer behavior drives long-term value</li>\n<li>Experience working across CRM platforms (e.g. Braze) and partnering with product/app teams</li>\n<li>Comfortable owning both strategy and execution,able to move from high-level thinking to detailed program design</li>\n<li>Strong analytical mindset, with experience using data to inform decisions and measure impact</li>\n<li>Experience working cross-functionally in a global or multi-market organization</li>\n<li>High ownership, curiosity, and comfort operating in ambiguity</li>\n<li>Fluent English (C1/C2), fluent in a second language (German or French) is a big plus</li>\n</ul>\n<p><strong>Why tonies</strong></p>\n<ul>\n<li>Global Teamwork: We collaborate across departmental and country borders on our vision to bring the Toniebox into every child&#39;s room in the world.</li>\n<li>Come as you are: This applies not only to the dress code but also to everything else. Because only where you truly feel comfortable can you give your best.</li>\n<li>Mobility: Choose the option that suits you best - a Deutschlandticket (public transport ticket) for unlimited mobility, a monthly contribution for an office parking space, a leasing bicycle, or a remote work subsidy.</li>\n<li>Enhanced Security: Benefit from subsidies for company pension plans, occupational pension schemes, and occupational disability insurance.</li>\n<li>Rest &amp; Time Off: Enjoy 30 days of paid annual leave as well as three additional days off such as Rosenmontag, Christmas Eve, and New Year&#39;s Eve. After one year of employment, you can also use up to 10 &#39;toniecation days&#39; (unpaid leave days).</li>\n<li>Continuous Learning: Benefit from our internal and external training opportunities as well as an individual learning budget to continuously expand your knowledge.</li>\n<li>Language Learning &amp; Relaxation: Improve your communication skills with the language learning app Babbel and find relaxation through our access to the meditation app Calm.</li>\n<li>Discounts: Benefit from attractive discounts on our entire range of tonies products.</li>\n</ul>\n<p><strong>Good to know</strong></p>\n<p>As part of our principles, we are committed to supporting inclusion and diversity at tonies. We actively celebrate our colleagues&#39; different abilities, ethnicities, faith and gender. 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As a key member of the marketing team, you will be responsible for developing and executing online social marketing strategies to enhance customer engagement and retention.</p>\n<p><strong>Responsibilities</strong></p>\n<ul>\n<li>Leverage digital analytics and manage day-to-day operations of paid Display &amp; Social Media Acquisition plans</li>\n<li>Create and manage campaigns that deliver on key KPIs of sales calls and premium</li>\n<li>Analyze weekly campaign performance to feed into management reporting and lead audience management and segment creation within technology platforms</li>\n<li>Partner with analytics team to create dashboards for analysis and optimization</li>\n<li>Manage vendors, including display networks and social websites</li>\n<li>Coordinate with cross-functional partners to include analytics, creative/content and customer relationship management (CRM) team to execute specific display and social media campaigns as needed</li>\n</ul>\n<p><strong>Requirements</strong></p>\n<ul>\n<li>Bachelor&#39;s degree in marketing, Business, or a related field</li>\n<li>English proficiency</li>\n<li>Proven experience with Braze or similar marketing automation platforms</li>\n<li>Salesforce Marketing Cloud</li>\n<li>Strong understanding of customer journey mapping and lifecycle marketing</li>\n<li>Excellent analytical skills with the ability to interpret data and make data-driven decisions</li>\n<li>Proficiency in HTML, CSS, and basic coding for email templates</li>\n<li>Strong project management skills with the ability to manage multiple campaigns simultaneously</li>\n<li>Excellent communication and collaboration skills</li>\n<li>Ability to manage and implement several marketing campaigns</li>\n</ul>\n<p><strong>Benefits</strong></p>\n<ul>\n<li>Competitive salary and performance-based bonuses</li>\n<li>Comprehensive benefits package</li>\n<li>Career development and training opportunities</li>\n<li>Flexible work arrangements (remote and/or office-based)</li>\n<li>Dynamic and inclusive work culture within a globally renowned group</li>\n<li>Private Health Insurance</li>\n<li>Pension Plan</li>\n<li>Paid Time Off</li>\n<li>Training &amp; Development</li>\n</ul>\n<p style=\"margin-top:24px;font-size:13px;color:#666;\">XML job scraping automation by <a href=\"https://yubhub.co\">YubHub</a></p>","url":"https://yubhub.co/jobs/job_5f969d21-4e6","directApply":true,"hiringOrganization":{"@type":"Organization","name":"Capgemini","sameAs":"https://jobs.workable.com","logo":"https://logos.yubhub.co/view.com.png"},"x-apply-url":"https://jobs.workable.com/view/2Ub2GS4aw81GWANAvwK2B6/remote-fbs-online-social-marketing-specialist-in-mexico-at-capgemini","x-work-arrangement":"remote","x-experience-level":"mid","x-job-type":"full-time","x-salary-range":null,"x-skills-required":["Braze","Salesforce Marketing Cloud","HTML","CSS","Basic coding for email templates","Project management","Analytical skills","Customer journey mapping","Lifecycle marketing"],"x-skills-preferred":["Digital analytics","Paid Display & Social Media Acquisition plans","Campaign management","Audience management","Segment creation","Vendor management","Cross-functional collaboration"],"datePosted":"2026-03-09T17:01:12.614Z","jobLocationType":"TELECOMMUTE","employmentType":"FULL_TIME","occupationalCategory":"Marketing","industry":"Finance","skills":"Braze, Salesforce Marketing Cloud, HTML, CSS, Basic coding for email templates, Project management, Analytical skills, Customer journey mapping, Lifecycle marketing, Digital analytics, Paid Display & Social Media Acquisition plans, Campaign management, Audience management, Segment creation, Vendor management, Cross-functional collaboration"},{"@context":"https://schema.org","@type":"JobPosting","identifier":{"@type":"PropertyValue","name":"YubHub","value":"job_5a4be76f-140"},"title":"FBS Marketing Automation & Integration Engineer","description":"<p>FBS – Farmer Business Services is part of Farmers operations with the purpose of building a global approach to identifying, recruiting, hiring, and retaining top talent. We believe that the foundation of every successful business lies in having the right people with the right skills. That is where we come in—helping Farmers build a winning team that delivers consistent and sustainable results.</p>\n<p>The team is responsible for architecting and maintaining scalable MarTech solutions, with a focus on data integration, customer journey orchestration, and marketing automation. This team operates within the Data, Tech, and Operations tower of the Direct BU.</p>\n<p>The Marketing Automation &amp; Integration Engineer centers on the implementation and optimization of a MarTech data flow pattern involving Snowflake, Segment, Braze, and other SaaS platforms. 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If the role is non-exempt, overtime pay will be provided consistent with applicable laws. In addition to the salary range listed above, total compensation also includes generous equity, performance-related bonus(es) for eligible employees, and the following benefits.</p>\n<ul>\n<li>Medical, dental, and vision insurance for you and your family, with employer contributions to Health Savings Accounts</li>\n</ul>\n<ul>\n<li>Pre-tax accounts for Health FSA, Dependent Care FSA, and commuter expenses (parking and transit)</li>\n</ul>\n<ul>\n<li>401(k) retirement plan with employer match</li>\n</ul>\n<ul>\n<li>Paid parental leave (up to 24 weeks for birth parents and 20 weeks for non-birthing parents), plus paid medical and caregiver leave (up to 8 weeks)</li>\n</ul>\n<ul>\n<li>Paid time off: flexible PTO for exempt employees and up to 15 days annually for non-exempt employees</li>\n</ul>\n<ul>\n<li>13+ paid company holidays, and multiple paid coordinated company office closures throughout the year for focus and recharge, plus paid sick or safe time (1 hour per 30 hours worked, or more, as required by applicable state or local law)</li>\n</ul>\n<ul>\n<li>Mental health and wellness support</li>\n</ul>\n<ul>\n<li>Employer-paid basic life and disability coverage</li>\n</ul>\n<ul>\n<li>Annual learning and development stipend to fuel your professional growth</li>\n</ul>\n<ul>\n<li>Daily meals in our offices, and meal delivery credits as eligible</li>\n</ul>\n<ul>\n<li>Relocation support for eligible employees</li>\n</ul>\n<ul>\n<li>Additional taxable fringe benefits, such as charitable donation matching and wellness stipends, may also be provided.</li>\n</ul>\n<p>More details about our benefits are available to candidates during the hiring process.</p>\n<p>This role is at-will and OpenAI reserves the right to modify base pay and other compensation components at any time based on individual performance, team or company results, or market conditions.</p>\n<p><strong>About The Team</strong></p>\n<p>The Growth team drives user and revenue growth across ChatGPT’s consumer and business segments worldwide. We operate across the full funnel - from awareness and acquisition through activation, retention, and expansion - using a combination of surface optimizations, in-product funnel improvements, actionable insights, disciplined experimentation, global performance marketing, and AI-powered workflows.</p>\n<p><strong>About The Role</strong></p>\n<p>We are seeking a full-funnel ‘growth athlete’ with deep expertise in email, notifications, and lifecycle growth initiatives. You will design and scale this motion and associated campaigns across ChatGPT user journeys with rigorous analytical thinking and high-velocity experimentation. This team thrives on rapid testing, precise measurement, and creative problem solving, always keeping user value at the center of our decision-making.</p>\n<p>You will own email/notification/lifecycle growth programs end-to-end—from strategy and creative development to deployment, measurement, and iteration. This role is highly cross-functional and will require close collaboration with engineering, product, data science, and design teams to drive engagement, retention, and monetization through these growth levers.</p>\n<p>This role is based in San Francisco, CA or New York, NY. We use a hybrid work model of 3 days in the office per week and offer relocation assistance to new employees.</p>\n<p><strong>In this role, you will:</strong></p>\n<ul>\n<li>Design, launch, and optimize global lifecycle tests and programs (email, push notifications, in-app messaging) to drive activation, engagement, and retention across B2C and B2B segments.</li>\n</ul>\n<ul>\n<li>Own end-to-end messaging strategy, including audience segmentation, personalized journeys, channel selection, and timing to maximize conversion and long-term value.</li>\n</ul>\n<ul>\n<li>Develop testing roadmaps for lifecycle campaigns, running A/B and multivariate experiments to improve open rates, click-through rates, and downstream metrics such as paid conversion, DAU/WAU impact, and LTV.</li>\n</ul>\n<ul>\n<li>Partner with product and engineering to enhance messaging infrastructure (event triggers, experimentation tools, data pipelines) and enable sophisticated targeting and automation.</li>\n</ul>\n<ul>\n<li>Build and maintain funnel performance dashboards to surface opportunities and guide prioritization.</li>\n</ul>\n<ul>\n<li>Collaborate with creative and design teams to craft compelling copy and visuals that reinforce ChatGPT’s brand and value proposition while driving measurable outcomes.</li>\n</ul>\n<ul>\n<li>Leverage AI-powered workflows to personalize communications at scale, using predictive models to optimize content, timing, and delivery.</li>\n</ul>\n<ul>\n<li>Partner with data science to develop attribution models and measure the incremental impact of these growth levers. Share these learnings with the broader organization.</li>\n</ul>\n<p><strong>You might thrive in this role if you are/have:</strong></p>\n<ul>\n<li>8+ years of growth experience spanning both consumer (B2C) and business (B2B) products, with a track record of scaling email, push, and in-app messaging platforms and growth initiatives driving activation, engagement, and paid conversion.</li>\n</ul>\n<ul>\n<li>Deep expertise in audience segmentation, targeting, and multi-channel orchestration (email, push, in-app, SMS) across self-serve consumer funnels and multi-stakeholder B2B purchase journeys.</li>\n</ul>\n<ul>\n<li>Hands-on experience with automation, email, and messaging platforms (e.g., SendGrid, Braze, Iterable, Customer.io, Marketo) and comfort working with APIs, event triggers, and CRM data.</li>\n</ul>\n<ul>\n<li>Proven ability to design and interpret experimentation and measurement frameworks—A/B tests, multivariate testing, and incrementality studies—to optimize lifecycle touchpoints across different customer types.</li>\n</ul>\n<ul>\n<li>Strong analytical skills with the ability to model consumer funnels and lead-to-customer pipelines, leveraging data to identify growth opportunities and measure impact.</li>\n</ul>\n<ul>\n<li>Demonstrated success collaborating with cross-functional teams to drive business outcomes and growth.</li>\n</ul>\n<p style=\"margin-top:24px;font-size:13px;color:#666;\">XML job scraping automation by <a href=\"https://yubhub.co\">YubHub</a></p>","url":"https://yubhub.co/jobs/job_c31b7744-2a9","directApply":true,"hiringOrganization":{"@type":"Organization","name":"OpenAI","sameAs":"https://jobs.ashbyhq.com","logo":"https://logos.yubhub.co/openai.com.png"},"x-apply-url":"https://jobs.ashbyhq.com/openai/c3426270-157e-4709-bf13-aee7743f7c39","x-work-arrangement":"hybrid","x-experience-level":"senior","x-job-type":"full-time","x-salary-range":"$239K – $265K","x-skills-required":["growth experience","email","notifications","lifecycle growth initiatives","audience segmentation","targeting","multi-channel orchestration","automation","email","messaging platforms","APIs","event triggers","CRM data","experimentation","measurement frameworks","A/B tests","multivariate testing","incrementality studies","consumer funnels","lead-to-customer pipelines","data analysis","cross-functional collaboration"],"x-skills-preferred":["SendGrid","Braze","Iterable","Customer.io","Marketo","data science","attribution models","AI-powered workflows","predictive models","content optimization","timing optimization","delivery optimization"],"datePosted":"2026-03-06T18:38:28.169Z","jobLocation":{"@type":"Place","address":{"@type":"PostalAddress","addressLocality":"New York City"}},"employmentType":"FULL_TIME","occupationalCategory":"Marketing","industry":"Technology","skills":"growth experience, email, notifications, lifecycle growth initiatives, audience segmentation, targeting, multi-channel orchestration, automation, email, messaging platforms, APIs, event triggers, CRM data, experimentation, measurement frameworks, A/B tests, multivariate testing, incrementality studies, consumer funnels, lead-to-customer pipelines, data analysis, cross-functional collaboration, SendGrid, Braze, Iterable, Customer.io, Marketo, data science, attribution models, AI-powered workflows, predictive models, content optimization, timing optimization, delivery optimization","baseSalary":{"@type":"MonetaryAmount","currency":"USD","value":{"@type":"QuantitativeValue","minValue":239000,"maxValue":265000,"unitText":"YEAR"}}}]}