You will be the key to bringing our unified global narrative to life both internally and externally as our Communications Manager. We don't believe in silos: you will ensure that what we say to our teams is seamlessly aligned worldwide, across markets and functions - and that it reflects how we appear on the global stage.

Your tasks and responsibilities will include:

• Translate our corporate goals into clear, consistent messaging for internal and external audiences, advancing global team comprehension and cultural health, measured through regular employee engagement surveys and other data-driven approaches, as well as the corporate understanding of external stakeholders.
• Take a highly hands-on role in bringing primarily internal channels to life – personally scripting, recording, and crafting 'must-consume' interactive Townhalls, internal podcasts, and short-form videos optimized to increase active participation and reach.
• Serve as the core multimedia creator for the communications team by directly copy-writing and producing audio, video, Social Media, and B-roll assets, also leveraging AI tools (where sensible) to scale high-quality, authentic output.
• Design and launch programs and content initiatives that enable employees to share the tonies story also externally, transforming our strong internal culture and brand passion into measurable organic reach and impact.
• Assist the Head of Communications in managing and evolving external touchpoints – including maintaining a data-driven content calendar for the corporate outlets/channels and executive LinkedIn profiles – ensuring our public narrative seamlessly mirrors our internal messaging.

What we are looking for:

• Experience: Proven experience in Corporate Communications or PR, ideally within a fast-growing B2C company (CPG/FMCG, Media, or Toys) or a high-paced agency.
• Education: You hold a Bachelor’s or Master’s degree in communications, business/social sciences, humanities, or other related and relevant fields.
• Omnichannel Storyteller: You are a generalist who can adapt a narrative for an internal newsletter, a LinkedIn post, or a corporate blog post tailored to LLM needs without losing the brand's soul.
• Digital & Data Expert: You are metrics-oriented and experienced in communications reporting. You are familiar with brand tracking, SEO basics, and social listening tools to refine your strategies.
• Technical Content Creator: You are comfortable producing/supervising modern formats (video/podcast) and are excited to explore AI tools to work more efficiently while maintaining a critical, human-centric standpoint.
• Language & Communication Skills Passion: You are fluent in both English and German and possess an exceptional ability to communicate to diverse stakeholders in a fast-moving, international environment.
• Industry Passion: You have a genuine passion for interactive play and listening as well as the toy industry in general.
• Stakeholder Management: You have a 'head and heart' balance – capable of advising various internal stakeholders with candor while remaining empathetic to the needs of the wider team.
• Presence: You value the 'tonie-way' of collaboration and are willing to work from our Düsseldorf HQ 2–3 days per week.

Why tonies?

• Global Teamwork: We collaborate across departmental and country borders on our vision to bring the Toniebox into every child's room in the world.
• Come as you are: This applies not only to the dress code but also to everything else. Because only where you truly feel comfortable can you give your best.
• Mobility: Choose the option that suits you best - a Deutschlandticket (public transport ticket) for unlimited mobility, a monthly contribution for an office parking space, a leasing bicycle, or a remote work subsidy.
• Enhanced Security: Benefit from subsidies for company pension plans, occupational pension schemes, and occupational disability insurance.
• Rest & Time Off: Enjoy 30 days of paid annual leave as well as three additional days off such as Rosenmontag, Christmas Eve, and New Year's Eve. After one year of employment, you can also use up to 10 'toniecation days' (unpaid leave days).
• Continuous Learning: Benefit from our internal and external training opportunities as well as an individual learning budget to continuously expand your knowledge.
• Language Learning & Relaxation: Improve your communication skills with the language learning app Babbel and find relaxation through our access to the meditation app Calm.
• Discounts: Benefit from attractive discounts on our entire range of tonies products.

Good to know:

As part of our principles, we are committed to supporting inclusion and diversity at tonies. We actively celebrate our colleagues' different abilities, ethnicities, faith and gender. Everyone is welcome and supported in their development at all stages in their journey with us.

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You are an excellent candidate if you have built strong research fundamentals, are experienced in executing research end to end, and enjoy translating data into compelling insights. We ask that you have hands-on experience across all phases of the research process. You should also have solid project management skills and the ability to collaborate with cross-functional stakeholders.

Responsibilities

• Support execution of in-house Brand Lift Studies, updating questionnaires for external advertising brands and developing insight-driven reports.
• Analyse Brand Lift Study results and translate data into clear, actionable insights that help clients and our teams understand ad recall, impact to brand metrics, and ad optimization opportunities.
• Develop and present, client-ready reports that communicate important insights, implications and recommendations.
• Design and support research projects in consideration of A&S priorities, partnering with team members and external clients to understand needs and translate questions into research proposals.
• Manage external research vendors, including evaluating partners, defining scope, aligning and briefing work, tracking progress, reviewing deliverables, and ensuring high-quality, on-time delivery.
• Work with the Research Manager to prioritise research requests and deliver planned research projects.
• Contribute to the evolution of research methods, tools, and approaches as needs change.

Qualifications

• 3+ years of experience in a market research role (in-house or agency), with experience in ad tracking or brand tracking research.
• Hands-on experience across all phases of a market research study, including research design, questionnaire development, survey testing, soft launch review, fieldwork monitoring, tab and analysis planning, data review, charting, and report writing.
• Identify trends and write clear, insight-driven reports with an actionable narrative.
• Can visualise research results using Google Slides or PowerPoint, ensuring charts are accurate, highlight important insights.
• Experience collaborating across teams, including internal stakeholders, external clients, and vendors.
• Experience prioritising complex workloads, creating structured project plans, tracking milestones, and proactively identifying risks to ensure deadlines are met.
• We will consider demonstrated passion for and working knowledge of the gaming or sports landscape a differentiator among otherwise equally qualified candidates.

This is a hybrid remote/in-office role.

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