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You will run editorial video units and collaborate with our Commercial teams to create meaningful revenue growth.</p>\n<p>You will develop large, engaged audiences across video &amp; social platforms through creative development, strategic programming, and rigorous performance data assessment. You will work with our Commercial teams to monetize these audiences. This will be through a combination of Sponsorships, Branded Content and on-platform Ads.</p>\n<p>Our editorial teams have an unrivaled level of industry expertise in their respective fields. This, coupled with access to all the latest products, events, shows and news stories in their field, provides an enticing base on which to build creative, exciting and entertaining video and social content.</p>\n<p>Responsibilities:</p>\n<ul>\n<li>Implement the video and social strategy to grow engaged video and social audiences.</li>\n<li>Run video and social media teams for our Tech brands, balancing editorial and commercial demands.</li>\n<li>Research and summarize the tech ecosystems by platform, forming working hypotheses into the way in which viewers are interested.</li>\n<li>Creative development for new shows, formats and video franchises across initial idea creation to bring the strategy to life.</li>\n<li>Work with the senior commercial team to develop a go-to-market strategy for video and social.</li>\n<li>Help to set video performance Indicators based on platform ecosystem desired growth and audience segmentation.</li>\n<li>Work towards commercial goals for Branded Content and be a partner, building monetizable content IP, increasing Branded content revenue from video / social year-over-year.</li>\n<li>Manage a growing video team of creatives and strategists, building a culture of collaboration, innovation, and creative ambition.</li>\n<li>Attend commercial quarterlies / sales summits / other important tentpoles to ensure exposure to Commercial strategy, priorities, and ways of working.</li>\n<li>Stay up to date with important industry trends, competitive insights and new social media, marketing, AI and e-commerce technologies.</li>\n</ul>\n<p>Experience That Will Put You Ahead Of The Curve:</p>\n<ul>\n<li>Experience building and monetizing audiences across Video and Social platforms within the Tech space.</li>\n<li>Passionate storyteller in the Technology category, with experience with the tech culture and trends within the space.</li>\n<li>Experience achieving editorial and commercial goals related to video and social.</li>\n<li>Understand how to create content across different social video platforms (YouTube, IG, FB, and TikTok).</li>\n<li>Experience developing new show formats for a digital audience including format setting and casting.</li>\n<li>Experience developing visual identity for video franchises.</li>\n<li>Experience using social analytics to understand content performance and understanding how this can feed into ongoing creative development.</li>\n<li>Experience managing video and social teams across creative development, pilot testing, execution and optimization processes.</li>\n<li>Experience working with multiple team members, both from video and non-video backgrounds.</li>\n</ul>\n<p>What&#39;s In It For You:</p>\n<p>The expected range for this role is $165,000 - 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This role is based in Brooklyn, New York, with four days in-office and one day remote.</p>\n<p>As the Head of Sync &amp; Brand Partnerships, you will establish and lead a sophisticated music solutions division, with responsibility for strategy, marketing, revenue, execution, resourcing, and aggressive growth targets. 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UnitedMasters has taken the bold step of building a music distribution service that, radically, puts artists first - disrupting the legacy music business by letting up-and-coming artists distribute their music directly to fans through streaming services while maintaining ownership of their master recording rights and up to 100% of royalties.</p>\n<p>Through the combination of UnitedMasters&#39; music distribution platform and its deep ties to brands, UnitedMasters enables independent artists and change-makers to grow and earn unlike any other platform.</p>\n<p>The UnitedMasters team is made up of musicians, marketers, engineers, and storytellers with backgrounds from YouTube, SoundCloud, Pandora, Facebook, Uber, Dropbox, Complex, VICE, and more. We work hand in hand with the award-winning creative teams that forge those innovative partnerships at Translation (our in-house creative advertising agency).</p>\n<p><strong>What&#39;s the Role</strong></p>\n<p>UnitedMasters is seeking a Vice President, Artist &amp; Label Marketing to lead marketing strategy and execution across our exclusive artist roster and growing label services business. Some of our exclusive artists include BigXThaPlug, Brent Faiyaz, and FloyyMenor. This is a senior leadership role responsible for defining the marketing vision for artists and labels while building and leading a high-performing team.</p>\n<p>This role blends long-term strategy with day-to-day execution. You will set the roadmap, lead major campaigns and releases, develop talent, and partner closely with artists, managers, and cross-functional teams to drive impact and results. This role sets the creative bar for UnitedMasters&#39; artist and label marketing by defining what &#39;great&#39; looks like across brand, storytelling, and campaign execution.</p>\n<p><strong>Responsibilities</strong></p>\n<ul>\n<li>Own the marketing vision and execution for UnitedMasters&#39; exclusive artist roster and label services business including BigXThaPlug, Brent Faiyaz, and FloyyMenor</li>\n<li>Set and uphold a high creative standard across all campaigns, ensuring each release reflects strong storytelling, cultural relevance, and artistic integrity</li>\n<li>Develop long-term strategies while balancing excellence and accountability in day-to-day execution</li>\n<li>Serve as a strategic thought partner to senior leadership on artist growth, brand positioning, and market opportunity</li>\n</ul>\n<p><strong>Drive Marketing Excellence Across Releases</strong></p>\n<ul>\n<li>Oversee campaign strategy, release planning, and marketing execution across all exclusive artists</li>\n<li>Ensure excellence in operations including timelines, deliverables, and cross-functional coordination</li>\n<li>Build and manage project budgets in partnership with Finance and maintain accountability</li>\n<li>Partner with Creative, Digital, Commerce, A&amp;R, Publicity, and Sync teams to ensure seamless execution</li>\n<li>Maintain campaign visibility and accountability through reporting, updates, and performance tracking</li>\n</ul>\n<p><strong>Lead, Build &amp; 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