Sustainability, health, and transparency are the core values that guide everything we do. Basically, we exist to help people live a healthier life without recklessly taxing the planet's resources in the process, and to change the food system for the better. We drive that change through the power of oats and through a significant reduction in cow's milk consumption.

As a Brand Lead (BL) for Oatly North America, you'll join Oatly's infamous Department of Mind Control (ODMC) and report to the Brand Director for North America. Your mission is simple (but not easy): keep Oatly culturally relevant and unmistakably Oatly by ensuring our global creative vision comes to life locally in the most impactful way.

You'll act as the bridge between brand strategy, creative execution, and commercial reality, helping translate bold ideas into meaningful activations across the United States and Canada. The brand is your #1 focus. You are the local custodian of one of the world's most unexplainable yet deeply resonant brands.

Your role is to help 'keep Oatly weird' , bringing the brand to life through collaborations, activations, partnerships, and commercial opportunities that connect meaningfully with a North American audience. You work closely with your regional ODMC team (Brand Director, Creatives, and Creative Project Lead) and collaborate across the broader ODMC ecosystem , including Creative, PR/Comms, Media & Social, Events, Design, Project Management, and Production.

You are also a key partner to Oatly's commercial teams, ensuring the brand shows up in ways that strengthen both cultural relevance and business growth. By building strong relationships across functions , including Retail, Foodservice, and Coffee , you help identify opportunities where the brand can shine.

Just as importantly, you stay deeply connected to culture. You keep a finger on the pulse of your market, constantly scanning for unexpected opportunities that help Oatly show up in surprising and meaningful ways.

The role will be based in New York, is remote but will require regular travel.

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As a key member of our cross-functional team, you will lead and oversee the end-to-end production process of experience or onsite activation projects and initiatives, ensuring timely and high-quality execution from pre-production planning to final delivery at scale.

You will collaborate closely with internal and external partners to build the customer experience, deliver excellence in line with our vision and strategy, and work autonomously to develop all experience assets, for pre-production and on-site operations.

Your expertise will be crucial in preparing reports for management, detailing program specifics, learnings, and insights, and in being present on the ground to ensure Airbnb's strong visibility and flawless experience execution, partnering and managing agencies and operators.

In addition to supporting the Tour de France, you will also develop recommendations and frames for scale events partnerships within Airbnb, advise other markets and central teams on how to set up high-standard operations around events, manage daily operations with existing distribution partners, and map and size other distribution partners relevant to Airbnb.

Ability to travel as needed, mainly domestically (up to 50% of the time, with high presence required during the Tour de France dates in July).

Key responsibilities:

• Lead and oversee the end-to-end production process of experience or onsite activation projects and initiatives
• Collaborate closely with internal and external partners to build the customer experience
• Work autonomously to develop all experience assets, for pre-production and on-site operations
• Prepare reports for management, detailing program specifics, learnings, and insights
• Be present on the ground to ensure Airbnb's strong visibility and flawless experience execution

Requirements:

• 8+ years of experience producing projects, brand activations, events, and experiences
• Ability to create and drive schedules, budgets, scope documents, and deliverables
• Experience managing agency, partner, and vendor relationships
• Experience working across various levels of the organization
• Demonstrated ability to communicate clearly and concisely in both written and verbal form, and tailor messages to diverse audiences
• Exceptional stakeholder management skills to create trust-based relationships with all stakeholders to ensure work is delivered on time and efficiently
• Excellent organization, prioritization, and decision-making skills with an ability to set priorities, problem-solve, and work in a dynamic, rapidly changing environment

Preferred qualifications:

• Knowledge of advertising, technology, marketing, and media landscapes
• Knowledge of Tour de France or other large, multi-day, traveling event
• Skilled in designing and delivering presentations across various levels of the organization
• Experience in a startup or 0-1 environment
• Fluent in French and English (written and spoken)

Our commitment to inclusion and belonging:

Airbnb is committed to working with the broadest talent pool possible. We believe diverse ideas foster innovation and engagement, and allow us to attract creatively-led people, and to develop the best products, services, and solutions.

How we'll take care of you:

The actual base pay is dependent upon many factors, such as training, transferable skills, work experience, business needs, and market demands. The base pay range shown below is annualized, is subject to change, and may be modified in the future. This role may also be eligible for bonus, benefits, and Employee Travel Credits.

France Annual Pay Range: €61,000-€72,000 EUR

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