bba96279-7ce Senior Product Marketing Manager - Homeowner & Moving Services Join Zoopla as a Senior Product Marketing Manager for Homeowner & Moving Services. You will be responsible for maximising consumer engagement and value for homeowners, driving them towards high-value actions like using our "Find and compare agent" service and leveraging our integrated Moving Services ecosystem. As the Senior Product Marketing Manager, you will sit within the Marketing team and be dedicated to growing our high-intent audience, known as MyHome users, through to successful service adoption. Your core purpose is two-fold: to represent the marketing function, strategy, and capability in Product meetings, and to strategically manage coordinated marketing activities that influence the homeowner's journey from initial valuation tracking, to agent instruction, and finally to the adoption of associated moving services. ### Key Responsibilities & Focus Areas #### 1. Homeowner Marketing Strategy & Representation Define, map, and own the consumer journey from a homeowner's initial interaction (claiming a home) through to the final instruction of an agent and the subsequent use of Zoopla's moving services. Act as the dedicated Marketing representative in product development and roadmap meetings for the homeowner/vendor and moving services areas, ensuring marketing requirements, capabilities, and dependencies are clearly understood and integrated early. Develop and cascade compelling, consumer-centric messaging that articulates the holistic value of Zoopla's tools and the Moving Services ecosystem to drive high-value homeowner action. #### 2. Cross-Channel Project Management & Execution Serve as the marketing lead for all marketing strands impacting the full journey, coordinating and aligning efforts across: + CRM/ECRM: Optimising automated communications to nurture homeowners, driving them not only to agent comparison tools but also to Moving Services at key moments. + Content: Briefing the content team on required assets (guides, articles) to support feature adoption and Organic Performance (SEO) for high-intent queries. + Performance Marketing: Ensuring campaigns for both seller and moving services have optimised messaging and handover points. + Conversion Optimisation & Hand-offs: Work with data and product teams to identify and execute on opportunities to improve core marketing KPIs like MyHome sign-up rates and optimising the transition/lead quality between the property process and moving services partners. + Launch Readiness: Ensure all marketing touchpoints and channels are prepared and aligned to deliver a successful Go-To-Market (GTM) for any new feature release within the homeowner or moving services experience. #### 3. Performance & Retention Focus Own the marketing-related performance metrics for the homeowner and moving services areas, including weekly/monthly reporting on core KPIs. Continuously analyse the performance of marketing activities within the full lifecycle and translate these findings into actionable insights for the wider Marketing team to optimise current campaigns and drive both seller and moving services leads. Monitor competitor marketing tactics and consumer messaging specifically related to home valuation, agent selection, and associated moving services to identify opportunities for Zoopla to gain an edge. ### Key Performance Indicators (KPIs) High-Value Leads (delivered to agent customers) Moving Services Lead/Conversion Volume (e.g., Mortgage Appointment Booked, Conveyancing Quote Requested) MyHome (Active Homeowner) Sign-up Volume Agent Valuation Request/Find an Agent Comparison Volume Homeowner Feature Adoption & Retention Metrics ### Core Competencies for Success Proven experience in a B2C Marketing, Digital Marketing, or Product Marketing role, with a clear focus on the consumer journey. Demonstrated expertise in project managing integrated marketing campaigns across multiple channels (CRM, SEO, Paid, Content). Highly analytical and commercially minded, with the ability to measure and report on the effectiveness of marketing activities against defined KPIs. Strong experience working as a dedicated marketing representative with Product and Technology teams to influence outcomes. Exceptional collaboration and influencing skills, with a track record of driving results without direct line management authority. A customer-first mindset and a passion for creating impactful consumer experiences.

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]]> full-time senior onsite B2C Marketing, Digital Marketing, Product Marketing, Project Management, CRM, SEO, Paid Marketing, Content Marketing, Analytical Skills, Commercial Acumen, Collaboration, Influencing, Customer Journey, Integrated Marketing Campaigns, Marketing Automation, Data Analysis, Marketing Strategy, Brand Management Marketing Finance Zoopla https://logos.yubhub.co/j.com.png Zoopla is a UK-based property brand that provides data and information on every UK property, with over 50 million monthly visitors. https://apply.workable.com https://apply.workable.com/j/0A557D6402 London 2026-03-09 13759cc4-a3c VP of Consumer & Brand Marketing VP of Consumer & Brand Marketing

Replit is the agentic software creation platform that enables anyone to build applications using natural language. With millions of users worldwide, Replit is democratizing software development by removing traditional barriers to application creation.

About the Role

Replit started as a platform loved by developers — but it's becoming something much bigger. With AI-powered software creation, Replit now enables anyone to turn their ideas into real applications, regardless of technical background. Our audience is expanding from developers and engineers to entrepreneurs, designers, students, and anyone with a problem worth solving. That's a fundamentally different marketing challenge — and an extraordinary opportunity.

We're looking for a VP of Brand & Consumer Marketing to own how the world experiences and talks about Replit, building the narrative engine that reaches both the developers who love us and the millions of non-technical builders who don't yet know they can create software. You'll unify brand, content, and social into a cohesive story that captures what makes Replit different — not just as a developer tool, but as the platform where anyone can go from idea to software. You'll define a brand voice that speaks credibly to technical audiences while being genuinely inviting to people who've never written a line of code.

You'll work closely with Product Marketing and Growth Marketing — taking the core product narrative and bringing it to life across every organic surface where builders discover and fall in love with Replit.

This is a leadership role reporting directly to the CMO.

What You'll Do

Define and own Replit's brand narrative.

You'll shape the story of what Replit is and why it matters — not just as a development tool, but as the platform where anyone can go from idea to software. You'll establish a brand voice that's distinctive, technically credible, and unmistakably Replit across every channel and touchpoint.

Build a world-class content engine.

You'll develop and execute the content strategy that makes Replit the most interesting company in developer tools to follow. This means blog content, tutorials, thought leadership, video, and storytelling that showcases what our builders create — turning our community's output into our most powerful marketing asset.

Own social media strategy and presence.

You'll lead Replit's social presence across Twitter/X, LinkedIn, TikTok, YouTube, and emerging platforms. You'll build a social strategy that drives awareness, engagement, and organic adoption — creating moments that get the developer world talking.

Launch and scale influencer and creator partnerships.

You'll build the programs that put Replit in the hands of the developers, creators, and tech voices who shape how the world thinks about building software. You'll design partnerships that feel authentic and drive real adoption, not just impressions.

Amplify product launches.

You'll partner with Product Marketing to bring every launch to life through organic storytelling — the blog narrative, the social drumbeat, the creator activations, the community excitement. PMM defines the positioning; you make the world feel it.

Build and lead a high-performing team.

You'll recruit and develop a team of content creators, social strategists, and partnership managers who are as passionate about the craft of storytelling as they are about the future of software creation.

Create global campaign themes that work across audiences.

You'll develop overarching campaign concepts and creative platforms that can be activated across consumer, enterprise, and partner marketing — giving every team a shared narrative to rally around while adapting execution for their specific audiences. You'll ensure Replit shows up in market with one coherent brand story, not a collection of disconnected campaigns.

What You Bring

  • 15+ years of marketing experience with at least 5 years leading brand, content, or consumer marketing teams at a high-growth technology company
  • A portfolio of work that demonstrates exceptional storytelling instincts — you've built brands that people genuinely love, not just recognize
  • Deep experience building and scaling content engines that drive measurable awareness and organic growth
  • A track record of building social media presence that punches well above the company's weight class
  • Experience with influencer, creator, or community-driven marketing programs
  • Strong understanding of developer audiences — you know how to speak to technical communities without sounding like marketing
  • Experience partnering with product marketing, growth, and communications teams in a matrixed marketing org
  • Proven ability to recruit, develop, and inspire creative teams
  • Comfort operating at both the strategic level (brand architecture, narrative strategy) and the executional level (writing headlines, reviewing content, shaping campaigns)

Nice to Have

  • Experience at a developer tools, infrastructure, or platform company
  • Background in both B2C and B2B marketing — understanding how brand investments create enterprise air cover
  • Experience engaging with developer advocacy and community programs
  • Personal presence on social media that demonstrates your understanding of the medium

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]]> full-time executive hybrid brand marketing, content marketing, social media marketing, influencer marketing, creator marketing, product marketing, growth marketing, communications, team management, storytelling, narrative strategy, brand voice, developer audiences, matrixed marketing org, developer tools, infrastructure, platform company, B2C marketing, B2B marketing, developer advocacy, community programs, social media presence Marketing Technology Replit https://logos.yubhub.co/replit.com.png Replit is a software creation platform that enables anyone to build applications using natural language. With millions of users worldwide and over tens of thousands of business users, Replit is democratizing software development by removing traditional barriers to application creation. https://jobs.ashbyhq.com https://jobs.ashbyhq.com/replit/633964bb-7776-4805-97ca-92fe44eb9a44 Foster City, CA 2026-03-07