The ideal candidate is a highly motivated self-starter with proven experience in B2B and cybersecurity partner marketing, strong attention to detail, and a passion for working across diverse partner ecosystems. You thrive in fast-growth environments, are obsessed with measurable results, and consistently turn strategy into tangible outcomes.

This role requires the ability to communicate with Mandarin speaking clients and stakeholders in the Greater China region.

Responsibilities:

• Stakeholder Collaboration: Partner with regional Partner Sales Directors, Partner Account Managers, and internal marketing teams to align marketing activities with regional targets and business priorities.

• MDF Coordination: Manage the Market Development Funds (MDF) program, including partner submissions, timely execution, and ROI reporting for all partner activities.

• Partner Marketing Execution: Execute joint webinars, virtual and in-person events, and digital campaigns to drive demand generation and solution adoption.

• Marketing Content Localization: Adapt global marketing campaigns and assets for local partners, tailoring messaging to cultural and business nuances in APAC.

• Performance Tracking & Reporting: Monitor KPIs for partner programs, provide insights, and recommend optimizations to leadership.

• Partner Relationship Management: Maintain strong relationships with key distributors and partners, supporting their marketing initiatives and ensuring alignment with Cloudflare strategy.

• Cloudflare Brand Ambassador: Represent Cloudflare at partner events and industry conferences, serving as a brand ambassador and solution expert.

Requirements:

• Experience: 8+ years in B2B partner marketing, alliances, or channel marketing, ideally within enterprise technology or cybersecurity.

• Proven Results: Demonstrated track record of executing partner-led demand generation programs that deliver measurable business impact.

• Education: Bachelor’s degree in Marketing, Business, or related field.

• Marketing Program Management: Strong experience managing MDF and budgets, with focus on data-driven decisions and ROI analysis.

• Communication Mastery: Exceptional verbal and written communication skills, with ability to engage, persuade, and present to senior audiences.

• Team Collaboration: Strong cross-functional collaboration skills across regions and functions.

• Cybersecurity Market Insight: Deep understanding of enterprise cybersecurity challenges across APAC.

• Analytical & Creative Thinking: Ability to analyze data, identify opportunities, and execute innovative partner marketing campaigns.

• Project Leadership: Proven ability to manage multiple complex projects across different time zones.

• Travel: Ability to travel up to 20% domestically and internationally.

Nice-to-Have Skills:

• Existing relationships with key regional partners and distributors.

• Experience with Salesforce, Tableau, and marketing automation tools (e.g., Marketo) for partner attribution.

• Interest in the technical foundations of the internet, online security, and performance.

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You will be laser-focused on growing partner revenue, activating and scaling repeatable joint go-to-market programs, and embedding partner marketing into the region's broader growth strategy. Working closely with regional partners, partner sales, and internal marketing teams, you will execute high-impact campaigns, build strong partner communities, and optimize performance through data-driven insights.

The ideal candidate is a highly motivated self-starter with proven experience in B2B and cybersecurity partner marketing, strong attention to detail, and a passion for working across diverse partner ecosystems. You thrive in fast-growth environments, are obsessed with measurable results, and consistently turn strategy into tangible outcomes.

Key responsibilities include:

• Stakeholder Collaboration: Partner with regional Partner Sales Directors, Partner Account Managers, and internal marketing teams to align marketing activities with regional targets and business priorities.

• MDF Coordination: Manage the Market Development Funds (MDF) program, including partner submissions, timely execution, and ROI reporting for all partner activities.

• Partner Marketing Execution: Execute joint webinars, virtual and in-person events, and digital campaigns to drive demand generation and solution adoption.

• Marketing Content Localization: Adapt global marketing campaigns and assets for local partners, tailoring messaging to cultural and business nuances in APAC.

• Performance Tracking & Reporting: Monitor KPIs for partner programs, provide insights, and recommend optimizations to leadership.

• Partner Relationship Management: Maintain strong relationships with key distributors and partners, supporting their marketing initiatives and ensuring alignment with Cloudflare strategy.

• Cloudflare Brand Ambassador: Represent Cloudflare at partner events and industry conferences, serving as a brand ambassador and solution expert.

This role requires a strong understanding of enterprise cybersecurity challenges across APAC, as well as experience managing MDF and budgets, with a focus on data-driven decisions and ROI analysis.

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You're a strategic, hands-on B2B partner marketer with 3+ years in SaaS and a track record turning ISV/SI alliances into measurable pipeline through high-impact co-marketing, content, events, and joint GTM programs.

You're a resourceful self-starter who can spot opportunity, build the plan, and execute end-to-end, while influencing partner teams and aligning internal stakeholders to scale across EMEA.

You're comfortable owning the partner marketing function in the region and serving as the internal go-to for our marketing, sales and partner teams, and you act as the primary external marketing contact for our ISV and SI partners, building strong, collaborative relationships that drive joint success.

Fluent in English (German and/or French a plus), you're data-driven, highly organized, and confident articulating complex joint value propositions, continuously optimizing programs for ROI.

About the Role

We're looking for an experienced and results-oriented Partner Marketing Manager to join our team and focus on driving growth with our Independent Software Vendor (ISV) and System Integrator (SI) partners.

In this pivotal role, you will be responsible for creating, executing, and scaling partner marketing programs that generate pipeline, increase market awareness, and significantly influence customer buying cycles.

Success in this role requires a blend of strategic planning, strong execution, and the ability to influence and enable partners effectively.

Key Roles and Responsibilities

Program Strategy and Execution

• Develop and Execute Programmatic Marketing Plans: Design and roll out scalable, programmatic marketing strategies tailored to the unique needs of ISV and SI partners, focusing on co-marketing campaigns, joint value proposition creation, and go-to-market motions.

• Pipeline Generation: Develop and manage partner-driven initiatives (e.g., joint webinars, co-branded content, events, demand generation campaigns) with measurable goals for partner-sourced and influenced pipeline.

• Sales + Partnerships GTM Alignment: Partner closely with our internal Partnerships team and EMEA Sales leadership to align joint GTM priorities, target accounts, partner motions, and integrated campaign timing.

• Market Awareness: Drive market visibility for our partner ecosystem by working with partners on thought leadership, press releases, case studies, and analyst relations activities.

• Asset Creation: Oversee the creation of partner-facing and partner-led marketing assets, including partner toolkits, joint solution briefs, battlecards, and case studies.

Partner Relationship and Influence

• Partner Engagement: Serve as the primary marketing contact for a portfolio of strategic ISV and SI partners, building strong, collaborative relationships.

• Influence and Enablement: Effectively influence partner marketing teams to prioritize and invest in co-marketing activities that align with our strategic goals.

• Internal Alignment: Collaborate closely with internal Sales, Product Marketing, Partner Management, and Demand Generation teams to ensure partner marketing initiatives are fully integrated and supported.

Measurement and Optimization

• Performance Tracking: Define, track, and report on key partner marketing metrics, including pipeline, revenue contribution, partner engagement levels, and ROI of programs.

• Continuous Improvement: Use data and performance insights to continuously refine and optimize partner marketing strategies and program execution for greater efficiency and impact.

Requirements

• 3+ years of experience in B2B marketing, with at least 2+ years managing SaaS partner marketing programs focused on technology alliances (ISV) and/or consulting partners (SI).

• Fluent speaker of English. German and/or French are a bonus.

• Proven ability to develop and execute digital marketing campaigns and field events that generate measurable pipeline and revenue growth.

• Ability to travel to and manage in person field events. This would be no more than 10% of the time.

• Demonstrated experience in working directly with and influencing external partner organizations to commit resources and execute joint go-to-market initiatives.

• Strong understanding of the SaaS business model and the role ISV/SI partners play in accelerating growth and influencing the customer buying cycle.

• Excellent communication, presentation, and interpersonal skills, with the ability to articulate complex joint value propositions clearly to different audiences.

• Experience with marketing automation (e.g. Hubspot) and CRM (e.g., Salesforce) systems for tracking partner marketing performance.

Benefits

• Unlimited vacation time - we strongly encourage all of our employees take at least 3 weeks per year

• A competitive compensation package including stock options

• Fully remote team - choose where you live

• Work from home stipend! We want you to have the resources you need to set up your home office

• Apple laptops provided for new employees

• Training and development budget for every employee, refreshed each year

• Maternity & Paternity leave for qualified employees

• Work with smart people who will help you grow and make a meaningful impact

• Diversity, Equity, and Inclusion at Constructor

At Constructor we are committed to cultivating a work environment that is diverse, equitable, and inclusive. As an equal opportunity employer, we welcome individuals of all backgrounds and provide equal opportunities to all applicants regardless of their education, diversity of opinion, race, color, religion, gender, gender expression, sexual orientation, national origin, genetics, disability, age, veteran status or affiliation in any other protected group.

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