This role is a key member of the Ford Model e team, working across vertical areas of the business to execute integrated marketing plans. Reporting to the Sr. Manager, Consumer Marketing UEV, this role is responsible for the tactical execution of brand management and consumer marketing strategies for upcoming Universal EV (UEV) launches.

Responsibilities

Brand Management and Consumer Marketing Execution

• Develop go-to-market materials, messaging, and positioning tailored to diverse audiences to drive both consumer engagement and dealer support.
• Collaborate weekly with Product Managers, Sales/Merchandising, Marketing Communications, and Integrated Services to ensure a seamless customer journey.
• Support the vehicle line brand strategy by ensuring adherence across all regional and dealer-facing communications.
• Monitor market trends and competitive activity to provide insights that help position Model e products optimally for consumers.
• Manage multi-channel communication workflows, coordinating with experts across social, digital, web, email, and events.
• Execute brand management and consumer marketing tactics for in-market automotive products, ensuring all activities align with overarching brand goals.

Product Launches & Events

• Support the launch of new or updated vehicles by executing messaging and value propositions that captivate customers and dealers.
• Coordinate logistics and marketing for industry events and trade shows to enhance brand visibility.
• Execute branded experiences tailored for customers and stakeholders, ensuring alignment with brand objectives.
• Collaborate with agencies and partners to ensure high-quality delivery and impactful event experiences, managing planning, budgeting, vendor management and performance measurement

Retail & Dealer Integration

• Coordinate with the Education & Training team to deliver eLearning modules, video walk-arounds, and sales aids (FAQs, sales sheets).
• Define the in-store experience by incorporating Model e into Dealer Signature 2.0 and managing physical/digital POS toolkits.
• Support major dealer milestones, including Dealer meetings, in-dealer training, and events
• Coordinate Field Leader prep meetings and manage EFC announcements and communications.

Partnerships

• Identify and leverage high-impact brand partnerships, meticulously developing and nurturing these relationships to expand our market reach and enhance brand perception.
• Lead the charge in creating mutually beneficial collaborations that align with our brand positioning and strategic objectives, translating innovative ideas into tangible brand success.

Qualifications

You'll have...

• Bachelor’s degree.
• 5+ years of experience in marketing and communications roles, specifically in Brand and/or Consumer Marketing.

Even better, you may have...

• Proven experience in executing integrated marketing plans within the automotive industry.
• Strong project management skills with a focus on retail and dealer environments.
• Ability to navigate complex environments and coordinate across multiple internal skill teams (Marketing, Field Ops, C&I, Training, Sales).
• Knowledge of dealership operations, including allocation and sales strategy.
• Demonstrated business acumen and the ability to translate data into actionable marketing tactics.
• Exceptional communication and storytelling skills, with experience developing content for both consumers and dealer partners.
• Experience managing creative agencies and vendors.
• Strong knowledge of the automotive and commercial automotive industries.

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What you'll do

The ideal candidate is a goal-oriented, revenue-focused individual who can quickly establish relationships for a growth-oriented sales strategy.

• Build strategic relationships with key decision makers within Channel Partners
• Create and execute sales growth strategies for each Channel Partner.

What you need

• 3 - 5 years' experience including independent distributor sales experience
• B2B sales experience
• Experience and/or exposure to the automotive industry, automotive dealership or chemical service business a plus

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What you'll do

• Support the development and implementation of marketing strategies to achieve business objectives
• Manage social media campaigns to engage with customers and promote the Porsche brand
• Analyze customer data to inform business decisions and optimize marketing efforts

What you need

• Proven experience in CRM and marketing, preferably in the automotive industry
• Strong analytical and problem-solving skills
• Excellent communication and interpersonal skills
• Ability to work independently and as part of a team

Why this matters

As a CRM/Marketing (m/w/d) at Porsche Zentrum Frankfurt, you will play a critical role in driving business growth and customer engagement. Your expertise and passion for marketing and CRM will help us deliver exceptional customer experiences and achieve our business objectives.

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What you'll do

• holistic market management and customer management GR Customer Racing with a focus on Europe
• strategic planning and implementation of international racing events: Management of performance cars and service providers to achieve sporting goals with budget responsibility

What you need

• completed a university degree in business administration and sound technical knowledge
• profound experience within the global customer motorsport automotive industry, e.g. GT3 and GT4

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As the SW Engineer for Advanced Driver Assistance Systems (ADAS) at Porsche Engineering, you will be driving the software development lifecycle for cutting-edge ADAS solutions. Your responsibilities will encompass a diverse range of tasks, including architecture definition, prototyping, testing, and integration of ADAS software into vehicle systems.

• Develop SW for ADAS functions and SW algorithms for route planning and fleet management, including architecture definition, prototyping, and testing.
• Foster collaboration with cross-functional teams to integrate ADAS software into vehicle systems.
• Identify and leverage emerging technologies for ADAS and AD development in partnering with local startup and tech companies.
• Establish and maintain regular communication channels with customers and development teams located in different locations to foster seamless information exchange and collaboration throughout the ADAS validation and software development process.
• Stay abreast of industry trends and advancements in ADAS technology to inform future development efforts.
• Collaborate with key stakeholders to define, scope, prioritize, and successfully deliver major ADAS software initiatives that span multiple teams and organizations within Porsche Engineering.

What you need

• Bachelor’s degree in Automotive, Informatics or Electrical Engineering
• 3+ years of automotive industry experience in an engineering or related role
• 3+ years of experience in development and testing of electric control units for vehicles
• Strong Experience with and knowledge of automotive systems and vehicle architecture within large automotive group
• Experience with associated diagnostic tools to analyze problems in vehicles
• Experience with data analysis and engineering evaluations
• Strong communication skills; ability to present complex subject matter to a wide range of audiences

Why this matters

This role is located in Carson, California. Porsche reviews compensation regularly and may adjust base salaries to reflect market competitiveness. In addition to salary, individuals may be eligible for a discretionary performance bonus. Our full suite of benefits includes: Paid Vacation Paid Holidays Paid Sick leave 401(k) match Medical, dental and vision coverage Tuition and certification reimbursement Life Insurance Short and Long Term Disability Coverage Subsidized gym membership program Subsidized Porsche and VW leasing program

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