You are a data-driven, creative marketer who thrives on building campaigns that generate real pipeline. You're equally comfortable designing a scalable 1:many nurture program as you are crafting a personalized 1:few play for a strategic account segment.

About Us

Constructor is the next-generation platform for search and discovery in e-commerce, built to explicitly optimize for metrics like revenue, conversion rate, and profit. Our search engine is entirely invented in-house utilizing transformers and generative LLMs, and we use its core and personalization capabilities to power everything from search itself to recommendations to shopping agents.

About the Position

As our Demand Generation Manager, you will own the strategy and execution of multi-channel campaigns that drive sales-qualified opportunities (SQOs) across the funnel. You'll build the 1:few program , including email nurtures, webinars, and paid media , to build brand awareness and generate pipeline in high-value accounts. You'll also work closely with the Demand Generation Lead on select 1:many campaigns.

Requirements

• 2-4 years of experience in B2B demand generation or growth marketing, with a demonstrated track record of driving pipeline and sales-qualified opportunities
• Hands-on proficiency with HubSpot, 6sense, and Salesforce
• Experience designing and executing both 1:many scaled programs (email nurtures, webinars, paid campaigns) and 1:few account-based plays for targeted segments
• Strong analytical skills with the ability to build campaign reporting, interpret funnel metrics, and make data-driven optimization decisions
• Excellent cross-functional collaboration skills, particularly with Sales , you know how to align on target account lists, SQO definitions, and feedback loops
• Experience with A/B testing, audience segmentation, and multi-touch attribution in a SaaS or technology company
• Availability to collaborate across U.S. and European time zones as needed to support a globally distributed team

Benefits

• Unlimited vacation time
• Competitive compensation package including stock options
• Fully remote team
• Work from home stipend
• Apple laptops provided for new employees
• Training and development budget for every employee, refreshed each year
• Maternity & Paternity leave for qualified employees
• Company-sponsored US health coverage (100% paid for employee)

Diversity, Equity, and Inclusion at Constructor

At Constructor.io, we are committed to cultivating a work environment that is diverse, equitable, and inclusive. As an equal opportunity employer, we welcome individuals of all backgrounds and provide equal opportunities to all applicants regardless of their education, diversity of opinion, race, color, religion, gender, gender expression, sexual orientation, national origin, genetics, disability, age, veteran status, or affiliation in any other protected group.

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The Senior Field Marketing Manager, India will establish and execute field marketing across India's defense and government ecosystem. This leader will drive account-based marketing programs, support strategic capture efforts, and generate measurable pipeline impact in close partnership with regional sales and business development teams.

This is a hands-on role in a high-growth environment. The ideal candidate is equally comfortable developing account strategies and executing field programs, thrives in complex government sales environments, and understands how to align marketing efforts with long-cycle defense procurement processes. This role reports to the VP of Global Field Marketing and Events.

Responsibilities:

• Lead and execute field marketing across India defense, Ministry of Defence, Armed Forces, DRDO, and strategic aerospace accounts, tightly aligned with regional Go-to-Market priorities.

• Develop and execute account-based marketing strategies for priority India-based government and defense accounts, mapping buying centers and orchestrating multi-touch engagement across events, executive briefings, targeted campaigns, and owned customer programs.

• Demonstrate deep understanding of India's defense procurement environment, acquisition cycles, and stakeholder landscape, tailoring engagement strategies accordingly.

• Own strategy and execution for major India-based defense and aerospace events, prioritizing high-value account engagement and executive-level meetings over brand presence alone.

• Plan and execute owned customer events, private briefings, and targeted engagements in partnership with sales and capture teams to accelerate opportunity progression.

• Align marketing programs with local sales objectives, pipeline targets, and account plans to drive measurable revenue impact.

• Own Salesforce campaign execution, including creating and managing Campaign IDs, ensuring proper campaign structure, tracking member status, and maintaining data integrity in partnership with sales.

• Partner closely with sales to ensure correct opportunity association, contact mapping, and required CRM field completion to support accurate pipeline reporting and attribution.

• Build and execute programs within Marketo, including campaign flows, audience segmentation, lead scoring alignment, and performance reporting.

• Establish KPIs aligned to India government sales realities, including account penetration, stakeholder engagement depth, opportunity influence, and deal acceleration.

• Bring structure, accountability, and operational rigor to field marketing execution within a fast-growing international market.

Required qualifications:

• 8–12 years of experience in field marketing, demand generation, or integrated marketing roles

• Proven expertise in account-based marketing (ABM) within complex enterprise or government accounts

• Demonstrated ability to drive pipeline, influence opportunities, and support deal progression

• Hands-on experience executing events, executive engagements, and targeted field programs

• Strong experience working cross-functionally with Sales, BD, and capture teams

• Hands-on Salesforce (SFDC) experience, including campaign creation, Campaign ID management, opportunity alignment, and pipeline reporting

• Experience with marketing automation platforms (e.g., Marketo) for campaign execution, segmentation, and nurture programs

• Ability to operate in a hands-on, high-growth environment with strong ownership and execution focus

Preferred qualifications:

• Experience marketing into India government, Ministry of Defence, Armed Forces, DRDO, or defense/aerospace sectors

• Strong understanding of India's defense procurement processes and long-cycle acquisition environments

• Experience aligning marketing programs to capture efforts for large, complex government deals

• Familiarity with key Indian defense stakeholders and decision-making structures

• Proficiency in Hindi or other regional Indian languages

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