We are looking for a motivated, results-driven Business Development Manager to actively identify, prospect, and secure new business opportunities for Keywords Art Studios within the Japanese market.
\nThis role is focused on client acquisition—establishing initial contact, building the pipeline, qualifying leads, and closing new project contracts with publishers, developers, and IP owners who are not currently utilizing Keywords Art services.
\nThe candidate must possess fluent Japanese and a high degree of English proficiency, coupled with a deep understanding of the Japanese games industry and Japanese business etiquette.
\nYou will be expected to credibly discuss art production services and collaborate with internal stakeholders to define and present tailored solutions.
\nThis role is crucial for executing Keywords Art Studios’ growth strategy in one of the world’s most strategically vital markets.
\nRoles and Responsibilities:
\nProactively identify and prospect potential new clients within the Japanese games and entertainment industry that require outsourced art services (Concept Art, 3D Modeling, Animation, UI/UX).
\nGenerate a steady pipeline of qualified leads through building relationships and strategic outreach (cold calling, email campaigns, networking, industry events, social media) and market research.
\nConduct initial meetings and presentations with potential clients to introduce Keywords Art Studios' capabilities and portfolio, acting as the primary representative.
\nSkillfully investigate and question potential clients to uncover their specific and latent art production needs, development roadmaps, and budgetary constraints.
\nCollaborate closely with global Art Production teams (PMs, Art Directors, Leads) in India, China, US, and other locations to craft compelling proposals, Statements of Work (SOWs), and cost estimates for new projects.
\nLead negotiations to secure new contracts, focusing on achieving optimal terms that satisfy both the client's requirements and Keywords Studios' commercial objectives.
\nWork with Japanese leadership and executives at Keywords Art Studios to create and execute proactive strategies for new client acquisition, actively supporting the overall growth targets.
\nBuild the Keywords brand by actively participating in marketing and brand building channels/exercises, particularly those focused on new client outreach (e.g., attending TGS, networking events).
\nSeamlessly transition newly secured clients and initial projects to the dedicated Account Management/Production teams, ensuring a smooth and positive onboarding experience.
\nMaintain accurate and up-to-date records of all prospecting activities, new opportunities, sales stages, and forecasts using the company's CRM system (e.g., Salesforce).
\nStay current with industry trends, competitor activities, and new game/IP announcements in Japan to identify strategic acquisition targets.
\n■業務内容
\n日本のゲーム・エンターテインメント業界において、アウトソースアートサービス（コンセプトアート、3Dモデリング、アニメーション、UI/UXなど）を必要とする新規顧客候補を積極的に発掘・開拓する
\n関係構築と戦略的なアウトリーチ（コールドコール、メールキャンペーン、ネットワーキング、業界イベント、ソーシャルメディア）およびマーケットリサーチを通じて、精査された見込み顧客の安定したパイプラインを構築する
\n見込み顧客との初回ミーティングやプレゼンテーションを実施し、Keywordsのアートスタジオの能力とポートフォリオを紹介する主要な代表として活動する
\n見込み顧客の具体的および潜在的なアート制作ニーズ、開発ロードマップ、予算制約を発掘するために、巧みな調査と質問を行う
\nインド、中国、米国などに拠点を置くグローバルのアート制作チーム（PM、アートディレクター、リード）と緊密に連携し、新規プロジェクトに対する説得力のある提案書、作業範囲記述書(SOW)、コスト見積もりを作成する
\n新規契約を獲得するために交渉をリードし、クライアントの要件とKeywords Studiosの商業目標の両方を満たす最適な条件の実現に注力する
\n日本のリーダーシップチームやKeywordsのアートスタジオの幹部と協力し、新規顧客獲得のための積極的な戦略を策定・実行し、全体的な成長目標を積極的にサポートする
\nマーケティングやブランド構築の活動に積極的に参加し、特に新規顧客アウトリーチに重点を置いた活動（例:東京ゲームショウへの参加、ネットワーキングイベント）を通じてKeywordsブランドを構築する
\n新規獲得した顧客と初期プロジェクトを、専任のアカウントマネジメント/制作チームにシームレスに引き継ぎ、スムーズで好意的なオンボーディング体験を保証する
\n会社のCRMシステム(Salesforceなど)を使用して、すべての見込み顧客開拓活動、新規商談、営業ステージ、予測について正確かつ最新の記録を維持する
\n業界トレンド、競合他社の動向、日本における新しいゲーム/IPの発表について常に最新情報を把握し、戦略的な獲得ターゲットを特定する
\n■当社が提供するもの
\nゲームアートサービスにおいて世界的に高い評価を受けるグローバルリーダーを代表する機会
\n成果に基づくインセンティブを含む競争力のある報酬パッケージ
\n日本で最大手かつ最もエキサイティングなゲーム開発企業と協働する機会
\n協力的で成長志向のグローバルな企業文化
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