We're looking for a senior technical leader to drive the next generation of Conversion Measurement capabilities across Pinterest Ads. As a Sr. Staff Software Engineer, Ads Measurement, you will partner with domain leads to tackle ambiguous, high-impact work spanning measurement foundations, identity and attribution signals, privacy-aware measurement, experimentation, lift and incrementality, conversion modeling, reporting quality, advertiser trust, and ecosystem integrations.
\nKey responsibilities include:
\nDrive initiatives to improve conversion measurement architecture across web, mobile app, and offline/CRM signals Apply AI to identify signal loss and improve measurement resilience Use AI to build diagnostics and explainability tools for advertisers and internal teams Strengthen experimentation, lift, and incrementality capabilities Create shared measurement primitives used by optimization, reporting, and external APIs Drive ecosystem integrations such as Conversion APIs, partner measurement hooks, and durable event ingestion pathways
\nTo succeed in this role, you will need:
\n10+ years of software engineering experience, including significant experience leading large, ambiguous technical initiatives as a senior individual contributor Strong track record of defining architecture and driving execution across multiple teams Experience in one or more ads or measurement-related domains such as attribution, conversion tracking, experimentation, identity, reporting, privacy-safe systems, or causal inference platforms Ability to move fluidly between high-level strategy and low-level technical details Excellent communication and influence skills, with demonstrated ability to align cross-functional stakeholders
\nPreferred qualifications include familiarity with challenges such as browser and platform signal loss, event quality, deduplication, attribution windows, delayed conversions, and modeled measurement, as well as experience partnering closely with data scientists and applied scientists on measurement methodology or model-backed systems.
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