Responsibilities:

• Build the global ABM strategy, program, and toolset in deep partnership with Campaigns, Regional Demand Generation, Product Marketing, Exec Marketing, Strategy and Operations, Engineering, Sales and Customer Success, and more
• Design standards for a variety of ABM approaches including 1:1, 1:few, and 1:many
• Partner with Regional Demand Generation teams to understand local ABM needs and deliver resources that support regional strategy, delivery, scale, and pipeline generation
• Establish a measurement framework to demonstrate how your work is driving impact (ex. Account reach, account engagement, pipeline); report regularly on results, opportunities, and learnings

Requirements:

• 10+ years of enterprise B2B marketing experience that includes some mix of account-based marketing, integrated campaigns, content marketing, and/or regional/field marketing with demonstrated increase in scope
• Experience with third-party account-based marketing technology (6Sense, Clay, DemandBase, etc.)
• AI-forward; hands-on experience using AI tools to automate and accelerate insights, production, and processes
• Knowledge of FinTech industry landscape, trends, and technology
• Proven expertise in partnering with regional marketing and sales teams to build, grow, and develop pipeline
• Analytical acumen, with the ability to build, interpret, and adjust measurement tools and data
• Exceptional presentation, writing, and communication skills, especially to executive stakeholders
• High ownership; appetite and ability to work through ambiguity, evaluate and recommend solutions, and drive clarity across complex, global stakeholder groups
• Ability to build campaigns and programs from the ground, orchestrating many moving parts across disparate functions

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Reporting to the Global Director of Marketing, the Senior Marketing Manager will work closely with the Country Manager (Japan), Create leadership, Sales teams, and regional/global marketing colleagues. You will act as the strategic bridge between Japan and the Group Marketing function, working with central teams to define asset requirements and leveraging our global Design Team to produce high-quality, localised or bespoke creative assets for the region.

This position plays a pivotal part in strengthening Keywords' presence in Japan, elevating the quality and coherence of our marketing communications, and supporting commercial growth across Service Lines. By translating global marketing strategy into culturally resonant and market-specific execution, the Senior Marketing Manager will directly contribute to Keywords' continued expansion in one of its most important regions.

Key Responsibilities

Japan Marketing Strategy & Localization

• Develop and implement a Japan-specific marketing strategy aligned with global objectives.
• Localise global messaging, brand positioning, and value propositions for Japanese audiences.
• Provide market insights to global stakeholders, highlighting opportunities, trends, and competitive dynamics.

Cross–Service Line Collaboration & Representation

• Serve as the primary marketing contact in Japan, representing the capabilities and offerings of Create, Globalise, and Engage.
• Collaborate with Sales, Create leadership, and regional Service Lines to ensure unified, aligned communication and market positioning.
• Support the development of integrated proposals and solution packages tailored to Japanese clients.

Marketing Content, Campaigns & Brand Presence

• Asset Management & Creation: Lead the content strategy and asset creation process. You will write creative briefs and collaborate with Group Marketing and the internal Design Team to deliver high-quality localised assets, pitch decks, case studies, one-pagers, and bespoke creative for the Japanese market.
• Website Ownership: Own and manage the Japanese version of the Keywords Studios website, ensuring content is up-to-date, culturally relevant, SEO-optimised, and aligned with global brand standards.
• Social Media: Manage and grow the local corporate social media channels (e.g., X/Twitter, LinkedIn, Facebook), handling community engagement and copywriting in Japanese.
• Events (TGS): Lead the planning and execution of major local events—specifically the Tokyo Game Show (TGS)—consulting with Group Marketing on budgeting, branding, and strategic objectives.
• Paid Media: Plan and execute paid media campaigns where appropriate to drive specific business goals, managing budgets and reporting on ROI.

Reporting, Analytics & Continuous Improvement

• Track KPIs including campaign performance, content utilisation, and marketing-driven pipeline contribution.
• Asset Performance: Analyse data to understand the performance of specific creative assets and messages, providing insights that inform future design briefs and campaign strategies.
• Provide regular reporting to the Global Director of Marketing and Japan leadership team.
• Continuously identify opportunities to enhance Keywords' brand presence and market impact in Japan.

Sales Support & Collaboration

• Collaborate with Sales to ensure that proposal materials, messaging, and presentations reflect a clear and consistent market position, tailored to client expectations in Japan.
• Offer strategic input for key opportunities when marketing perspective is helpful (e.g., positioning, storytelling, differentiators).
• Maintain a library of localised marketing assets, case studies, and pitch materials that Sales teams can easily access and deploy.
• Coordinate with Sales leadership to ensure marketing activities reinforce commercial priorities and upcoming initiatives.

Skills & Competencies

• Strategic Thinking: Ability to translate global and regional business objectives into actionable, localised marketing plans.
• Analytical Acumen: Strong capability in data interpretation, specifically regarding asset performance, campaign measurement, and ROI.
• Creative Collaboration: Ability to articulate creative needs clearly to design teams and manage the feedback loop to ensure high-quality output.
• Exceptional Interpersonal Skills: Strong relationship-builder with empathy, emotional intelligence, and the ability to collaborate effectively across functions and cultures.
• Strong Storytelling Ability: Confidence and clarity in shaping compelling narratives for Japanese audiences, both in written and verbal communication.
• Project Management: Excellent organisational skills, with the ability to manage multiple initiatives (e.g., TGS planning, website updates, and campaigns) simultaneously.
• Cross-Functional Collaboration: Comfortable working with diverse teams across Service Lines, regions, and disciplines.

Qualifications Required

• Bachelor's degree in Marketing, Business, Communications, or related field.
• 7+ years of marketing experience, ideally in gaming, entertainment, digital marketing, or technology sectors.
• Demonstrated success in developing and executing integrated marketing campaigns in Japan.
• Strong understanding of the Japanese games and entertainment landscape.
• Experience acting as a bridge between local needs and global creative teams (briefing designers, managing localisation workflows).
• Experience managing corporate social media accounts and website Content Management Systems (CMS).
• Experience running and reporting on paid media campaigns.
• Native-level Japanese and business-level English.

Preferred

• Experience with creative agencies or marketing services related to LiveOps, publishing support, or digital content.
• Familiarity with game development, production, or B2B service marketing.
• Certifications in digital marketing, analytics, or campaign management.

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In this role, you will be a trusted advisor to both the General Manager and Operations Leader of SMB Sales and will need to understand all aspects of their business, including the industry and competitive landscape in their verticals, the playbook for winning market and mindshare, and the resources needed to drive this plan.

This role enables Sales with programs, tools, processes, and insights as a competitive differentiator and driver of growth.

Responsibilities:

• Business Partnership and Enablement: Drives sales growth through business and portfolio planning, analyzes the market outlook, and leverages business insights to make suggestions on current and future actions based on key drivers, opportunities, and/or risks.

• Enables Sales Motion Strategy: Enables sales teams to execute on strategies for opportunity management, contributes to operationalizing prioritized sales plans and industry solutions, and identifies opportunities to generate new business and accelerate the closing of existing opportunities.

• Sales Coaching for Growth and Success: Coaches and builds relationships with sales team on executing key priorities, engages sales managers to become more effective coaches to front-line sellers, and helps sales team achieve increased individual and team knowledge, sales capability, and collaborative selling efforts.

• Leverages Insights & Reporting: Contributes to analytics on key revenue drivers, leverages reporting and analytical capabilities to generate data-based insights, and enables visibility into revenue and forecast for sellers, sales managers, leaders, and partners.

• Driving Sales Process Discipline: Instills process discipline, consistency, adherence to standards and excellence in execution, and shares best practices within their team.

• Extending Executive Capacity: Represents as an internal advocate and an extension of Sales leadership, advises on and contributes to various aspects of business management, and leads and/or participates in the design, build, launch and run of global strategic programs.

Culture & Values: Embody and promote Microsoft’s culture and values.

Qualifications:

• 4+ years experience in sales, sales operations/management, account management, program management, business development, marketing, consulting, or a related field OR equivalent experience.

• 3+ years of experience using data to drive business outcomes or inform business decisions.

• 3+ years of experience managing relationships with stakeholders, clients, and/or customers.

Preferred Qualifications:

• Bachelor’s Degree in a related field.

• 3+ years managing projects, including planning, managing timelines, and tracking progress, and/or change management experience.

• Solid understanding of the online advertising ecosystem.

• 4+ years managing programs across a matrixed stakeholder set, including planning, managing timelines, tracking progress, and change management experience.

• 4+ years of experience with data-based storytelling that has impacted organizational strategy.

• 4+ years of experience in strategic business planning, including market analysis, resource modeling, and service level definition.

• 3+ years of experience developing incentive or performance acceleration programs with measurable uplift in key metrics.

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