{"version":"0.1","company":{"name":"YubHub","url":"https://yubhub.co","jobsUrl":"https://yubhub.co/jobs/skill/ai-software-creation"},"x-facet":{"type":"skill","slug":"ai-software-creation","display":"AI software creation","count":1},"x-feed-size-limit":100,"x-feed-sort":"enriched_at desc","x-feed-notice":"This feed contains at most 100 jobs (the most recently enriched). For the full corpus, use the paginated /stats/by-facet endpoint or /search.","x-generator":"yubhub-xml-generator","x-rights":"Free to redistribute with attribution: \"Data by YubHub (https://yubhub.co)\"","x-schema":"Each entry in `jobs` follows https://schema.org/JobPosting. YubHub-native raw fields carry `x-` prefix.","jobs":[{"@context":"https://schema.org","@type":"JobPosting","identifier":{"@type":"PropertyValue","name":"YubHub","value":"job_c4ed7de4-45c"},"title":"VP of Product Marketing","description":"<p>We&#39;re looking for a VP of Product Marketing to build and lead the PMM function at Replit. You&#39;ll own positioning, messaging, competitive intelligence, launches, and sales enablement across a dual go-to-market motion that includes both product-led growth and enterprise sales.</p>\n<p>This is a building role. You&#39;ll architect the PMM operating model, hire a high-performing team, and establish the frameworks that connect product innovation to market impact. You&#39;ll work shoulder-to-shoulder with Product and Sales to ensure that every launch, every piece of content, and every competitive conversation reflects a clear, differentiated point of view on where software creation is going , and why Replit is leading it.</p>\n<p>This is a leadership role reporting directly to the CMO.</p>\n<p><strong>Responsibilities</strong></p>\n<p><strong>Own Replit&#39;s product positioning and messaging.</strong></p>\n<ul>\n<li>Define how the market understands Replit , not just what it does, but why it matters.</li>\n<li>Develop messaging frameworks that work across a complex audience landscape: technical users who care about power and flexibility, non-technical builders who care about accessibility and speed, and enterprise buyers who care about security, scale, and ROI.</li>\n<li>Pressure-test positioning continuously and evolve it as the market moves.</li>\n</ul>\n<p><strong>Drive product launches that create market impact.</strong></p>\n<ul>\n<li>Own the launch process end-to-end , from early roadmap integration with Product and Engineering through to the go-to-market execution that drives awareness, adoption, and revenue.</li>\n<li>Every launch should have a clear narrative, a measurable objective, and a plan that drives both organic growth and enterprise pipeline.</li>\n</ul>\n<p><strong>Build competitive intelligence into a strategic advantage.</strong></p>\n<ul>\n<li>The AI software creation landscape is crowded and moving fast.</li>\n<li>Build and maintain a structured competitive intelligence program , battlecards, win/loss analysis, market landscape maps , that gives Sales real weapons in the field and gives leadership a clear-eyed view of where Replit wins and where it needs to sharpen its edge.</li>\n</ul>\n<p><strong>Enable Sales with content and tools they actually use.</strong></p>\n<ul>\n<li>Create sales enablement materials , pitch decks, one-pagers, objection handling guides, ROI frameworks , that accelerate deal velocity and improve win rates.</li>\n<li>Build tight feedback loops with Sales so enablement stays current and grounded in what buyers actually care about.</li>\n</ul>\n<p><strong>Support both PLG and SLG go-to-market motions.</strong></p>\n<ul>\n<li>Partner with Consumer and Growth Marketing to ensure product messaging drives user acquisition, activation, and conversion , fueling Replit&#39;s product-led growth engine.</li>\n<li>Work across demand generation and field marketing teams to build content, campaigns, and narratives that generate and accelerate the enterprise pipeline.</li>\n<li>Understand how these motions differ, how they reinforce each other, and how PMM creates leverage across both.</li>\n</ul>\n<p><strong>Translate technical depth into plain-speak storytelling.</strong></p>\n<ul>\n<li>Replit&#39;s platform is deeply capable.</li>\n<li>Work closely with Engineering and Product to understand what&#39;s being built, why it matters, and how to express it in language that a non-technical founder, a CIO, and a platform engineer all find compelling , without dumbing it down for any of them.</li>\n</ul>\n<p><strong>Set a high bar for content quality.</strong></p>\n<ul>\n<li>Ensure that everything PMM produces , from a launch blog post to an analyst briefing to a competitive one-pager , reflects Replit&#39;s voice: clear, confident, and free of jargon.</li>\n<li>Care about craft, and you&#39;ll build a team that does too.</li>\n</ul>\n<p><strong>Build the foundation for Partner Marketing.</strong></p>\n<ul>\n<li>As Replit&#39;s partner ecosystem grows, you&#39;ll own the marketing narratives that support technology partnerships, platform integrations, and co-marketing motions.</li>\n<li>Develop positioning frameworks that articulate joint value propositions and create scalable co-marketing playbooks , laying the groundwork for a function that will scale alongside the business.</li>\n</ul>\n<p><strong>Build and lead a high-performing PMM team.</strong></p>\n<ul>\n<li>You&#39;ll recruit and develop product marketers who combine strategic thinking, technical curiosity, and executional speed.</li>\n<li>You&#39;ll install operating rhythms, define roles clearly, and create a culture where great work ships on time.</li>\n</ul>\n<p style=\"margin-top:24px;font-size:13px;color:#666;\">XML job scraping automation by <a href=\"https://yubhub.co\">YubHub</a></p>","url":"https://yubhub.co/jobs/job_c4ed7de4-45c","directApply":true,"hiringOrganization":{"@type":"Organization","name":"Replit","sameAs":"https://replit.com/","logo":"https://logos.yubhub.co/replit.com.png"},"x-apply-url":"https://jobs.ashbyhq.com/replit/7ff74387-ff7f-4bd7-9e23-a09177f8e2a6","x-work-arrangement":"hybrid","x-experience-level":"senior","x-job-type":"Full time","x-salary-range":"Competitive salary and equity","x-skills-required":["Product marketing","Competitive intelligence","Sales enablement","Content creation","Team management"],"x-skills-preferred":["AI software creation","Agentic development","Technical storytelling","Partner marketing","Co-marketing"],"datePosted":"2026-04-24T13:13:01.935Z","jobLocation":{"@type":"Place","address":{"@type":"PostalAddress","addressLocality":"Foster City, CA (Hybrid) In office M,W,F"}},"employmentType":"FULL_TIME","occupationalCategory":"Marketing","industry":"Technology","skills":"Product marketing, Competitive intelligence, Sales enablement, Content creation, Team management, AI software creation, Agentic development, Technical storytelling, Partner marketing, Co-marketing"}]}