Head of Integrated Marketing, Claude · Anthropic

Sat, 18 Apr 2026 15:40:27 GMT
Marketing

Anthropic · San Francisco, CA · $400,000-$570,000 USD · hybrid

We are seeking a Head of Integrated Marketing to lead all marketing efforts for Claude, Anthropic's flagship AI assistant. As the marketing leader for Claude, you will develop and execute the comprehensive marketing vision and strategy that drives awareness, preference and adoption for Claude across our core prosumer audiences.

The ideal candidate is a strategic leader who can balance visionary thinking with operational excellence. You will set the marketing strategy, build and inspire high-performing teams, and create integrated marketing programs that tell Claude's story compellingly while driving measurable business outcomes.

Responsibilities:

Define and own the comprehensive marketing strategy driving business outcomes for Claude

Lead and develop a team of marketing professionals across multiple disciplines, fostering a culture of excellence, creativity, and data-driven decision-making

Establish Claude's positioning in the market and develop messaging frameworks that differentiate Claude from competitors while authentically communicating Anthropic's commitment to AI safety

Drive integrated marketing campaigns that build awareness, generate demand, and accelerate adoption across technical and non-technical prosumer segments

Partner with product leadership to develop go-to-market strategies for new Claude capabilities and product features

Build measurement frameworks and establish KPIs to track marketing effectiveness, regularly analyzing performance and optimizing strategies

Own the marketing budget, allocating resources to maximize ROI across brand building, growth initiatives, and emerging opportunities

Work closely with communications and policy teams to ensure marketing narratives align with Anthropic's broader mission and public commitments

Identify strategic partnership and collaboration opportunities that extend Claude's reach and cultural relevance

Represent marketing in executive forums, providing strategic counsel on market dynamics, competitive landscape, and growth opportunities

Stay ahead of trends in AI adoption, marketing technology, and cultural shifts to inform forward-looking strategies

You may be a good fit if you have:

15+ years of marketing experience with at least 5 years in senior leadership roles overseeing the full marketing funnel

Proven track record of building and scaling high-performing marketing teams at fast growth technology companies

Experience developing and executing integrated marketing strategies that drive measurable business outcomes, scaling products in global markets

Demonstrated success leading diverse teams across brand, growth, product marketing, and content/social functions

Strong strategic thinking abilities with the capacity to translate company vision into actionable marketing plans

Exceptional communication and presentation skills, with the ability to influence and inspire at all levels of the organization

Experience marketing complex, technical products to both consumer and enterprise audiences

Track record of driving business results in competitive, rapidly evolving markets

Data-driven decision-making approach with comfort analyzing metrics and deriving actionable insights

Proven ability to manage significant budgets and optimize resource allocation

Strong cross-functional collaboration skills and experience working closely with product, sales, and executive teams

Comfort operating in ambiguous environments and adapting strategies as markets and products evolve

Deep passion for AI and its potential to positively impact society

Strong candidates may also have:

Experience marketing AI, machine learning, or other emerging technology products

Understanding of the AI safety landscape and experience communicating about responsible AI development

Background in consumer technology products with large-scale adoption

Experience working with or advising executive leadership and boards

Expertise in leveraging AI and emerging technologies within marketing operations

Previous experience at companies that balanced mission-driven work with commercial success

The annual compensation range for this role is $400,000-$570,000 USD.