In this highly visible role, you will own the strategy and execution of scalable content programs that drive organic discovery, engagement, and pipeline across both traditional search engines and emerging AI-driven search experiences.

Responsibilities:

• Own the vision, strategy, and management of Cresta's organic growth engine across SEO and AEO
• Scale and optimize our AI-scaled content initiatives focused on experimentation and high-leverage opportunities
• Develop scalable, derivative content frameworks that can be reused across channels and campaigns
• Own and drive progress against a number of high-priority website content initiatives
• Translate complex AI capabilities into clear, differentiated messaging that resonates with enterprise buyers
• Optimize content for both traditional search engines and AI answer engines
• Partner with Marketing Ops to establish KPI frameworks, dashboards, and reporting for organic performance
• Deliver regular reporting and insights on content performance and growth opportunities
• Improve and scale the use of AI tools in content workflows, including building templates and internal systems
• Experiment with new content formats, including interactive experiences and rapid prototyping
• Collaborate cross-functionally with product marketing, demand generation, and sales

Qualifications:

• 4-6 years of experience in content marketing, SEO, or growth content roles within a SaaS or B2B technology company
• Proven success building and scaling content programs that drive measurable organic traffic or pipeline impact
• Strong understanding of SEO fundamentals and content strategy
• Excellent writing and messaging skills, with the ability to simplify complex technical concepts
• Highly data-driven, with experience in performance analysis and reporting
• Strong cross-functional collaboration skills
• Ability to operate in ambiguous environments and build from early-stage foundations
• Coachable, resilient, and highly motivated to drive outcomes

Preferred Qualifications:

• Experience in contact center technology or customer experience software
• Experience in hypergrowth startups or scale-up environments
• Background experience in product marketing or solutions marketing

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