In this role, you'll lead the full spectrum of communications , consumer, corporate, trade, internal, and industry , with a focus on integrated, audience-first storytelling.

You'll operate in a dynamic, global environment, collaborating across time zones, teams, and business functions. You'll work seamlessly with Spotify's global teams while staying deeply embedded in the AUNZ business, ensuring that our voice in the market is culturally relevant, locally resonant, and aligned with both local impact and global strategy.

This role is based in Sydney, and reports to the Asia Pacific Head of Communications, based in Singapore.

Responsibilities:

• Develop and execute an integrated communications strategy for AUNZ with a clear focus on elevating local creators across every channel and audience

• Act as the bridge between local priorities and global direction - plugged into Spotify's global comms network and ensuring AUNZ's voice is heard and aligned

• Champion the AUNZ creator economy across all facets of communications - from consumer and industry to internal and executive messaging

• Ensure Spotify's communications reflect our impact on the cultural and creative landscape of Australia and New Zealand

• Champion and protect Spotify's brand in AUNZ, ensuring it remains visible, desirable, and relevant to local audiences

• Lead earned-first, creator-centric campaigns that drive fandom, discovery, and loyalty

• Collaborate with content, marketing, and editorial teams to consistently spotlight homegrown artists, podcasters, and authors.

• Work with creators, tastemakers, and Spotify's own channels to grow cultural relevance and audience connection

• Build and maintain meaningful relationships with industry organisations, cultural institutions, and community partners across AUNZ

• Collaborate with internal teams to ensure communications genuinely reflect Spotify's commitment to the local creator ecosystem

• Represent Spotify's creator-first values in industry forums and through external partnerships

• Lead internal, corporate, executive, and B2B communications - ensuring clarity, creativity, and consistency across every message

• Partner closely with teams across Content, Marketing, Ad Sales and Leadership to support business goals and reinforce our impact in the market

• Drive internal communications that connect teams, foster culture, and keep AUNZ visible across the global Spotify ecosystem.

• Support executive visibility with high-impact messaging, media engagement, and thought leadership

• Manage PR agency relationships with precision and creativity - delivering aligned, effective, and high-quality output

Who You Are:

• You have at least 12+ years of experience in communications, with a proven track record leading integrated campaigns across consumer, corporate, and industry contexts, ideally within music, media, tech, entertainment, or adjacent cultural sectors

• Experienced in navigating complex, matrixed environments - you thrive in global organisations where proactive communication, cross-functional alignment, and stakeholder transparency are essential to success

• A strategic thinker and adaptable storyteller, fluent in earned media, executive comms, creator engagement, and integrated channel planning - tailoring narratives for multiple audiences and platforms

• Creator-first and culturally fluent - you deeply understand the role creators play in shaping culture, and know how to elevate their voices through brand storytelling, platform-native campaigns, and creator partnerships

• Curious and future-facing - you're thinking about how the evolving media landscape will reshape communications and storytelling

• Skilled in stakeholder engagement and executive communications, with the gravitas to advise senior leaders and the agility to respond quickly in fast-moving or high-stakes situations

• A connector and low-ego collaborator - you build trust across teams, communicate clearly, and work cross-functionally to align around shared goals

• Well-connected in the AUNZ media, creator, and cultural communities, with a strong understanding of the local landscape and creative industries

• Genuinely passionate about the role music, podcasting, and storytelling play in culture - energised by the opportunity to champion local creators and connect them with audiences around the world

• A thoughtful and creative manager of agency partnerships and budgets, with a sharp eye for value, quality, and execution - able to brief clearly, push for bold thinking, and deliver smart, efficient results

Where You'll Be:

• This role is based in Sydney, Australia

• We offer you the flexibility to work where you work best! There will be some in-person meetings, but still allows for flexibility to work from home

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Key responsibilities include:

• Leading the planning and delivery of live experiences, including corporate programs, industry activations, creator and partner events, policy engagements, internal events, and VIP experiences
• Shaping end-to-end production, from concept through execution, ensuring high-quality creative and operational delivery
• Bringing strong expertise in stage production, including lighting, audio, and production design, to elevate each experience
• Managing vendor and agency partnerships, selecting the right collaborators based on scale, complexity, and creative needs
• Overseeing content capture shoots, partnering with internal stakeholders from early development through on-site execution
• Guiding pre- and post-production workflows to deliver content on time and within budget
• Aligning teams on creative direction, ensuring clarity across visual storytelling and editorial decisions
• Building and managing budgets, timelines, and approval processes across multiple concurrent projects
• Navigating legal and licensing requirements related to visuals, talent, and music usage
• Partnering with cross-functional senior leaders to bring ideas to life and solve complex business challenges
• Contributing to building scalable processes, tools, and workflows across the team
• Mentoring and supporting producers while leading large-scale, high-visibility productions

Requirements include:

• 10+ years of experience in event, show, and content production
• Experience in leading large-scale live productions and delivering high-quality creative outcomes
• Strong understanding of content production workflows, including pre- and post-production processes
• Ability to manage agencies, vendors, and cross-functional stakeholders across global teams
• Deep understanding of staging, lighting, fabrication, and production design
• Comfortable managing budgets, contracts, and financial reconciliation
• Excellent communication and collaboration skills
• Global mindset and ability to work effectively across regions and time zones

This role is based in New York City and offers a competitive salary range of $106,147 - $228,781, plus equity. Benefits include health insurance, six month paid parental leave, 401(k) retirement plan, 23 paid days off, and 13 paid flexible holidays.

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In this role, you'll lead the Spanish sales team in driving revenue growth by partnering with agencies, direct clients, and managing a team of high-performing sales people in Spain.

If you're an enthusiastic X user with relevant experience in digital advertising, people leadership, agency partnerships, and a proven track record of building strong customer relationships, we invite you to explore this opportunity to contribute to X's advertising sales and agency development.

Responsibilities

• Generate revenue growth for X by managing industry sales across key verticals and agency partnerships, via direct client and agency relationships.
• Lead, manage, and inspire a high-performing sales team, including Client Partners, Client Account Managers, and agency-focused team members, to consistently deliver strong sales results and meet quarterly targets.
• Actively coach and develop the team on core sales competencies, while partnering with Market Leads, Global Agency Team, Revenue Finance, Sales, and cross-functional (XFN) teams to build and execute cohesive strategy for the Spanish Market.
• Own quarterly regional sales forecasts, planning, and execution to drive incremental revenue.
• Build trusted partnerships, expand and deepen relationships, and facilitate active communication between agencies, clients, and X, including developing strategic relationships across all agency types (creative, media, social, etc.) to deliver optimal value through trading agreements and program execution.
• Use in-depth industry, vertical, and agency knowledge to build winning strategies, remove blockers, maximize revenue, and provide thought leadership in the market and key sectors.
• Develop and execute trading strategies for local collaborative agreements that drive revenue for X and value for agencies and clients.
• Develop and deliver educational bootcamp-style training on X products, brand safety tools, best practices, and how individuals use X to inspire authentic brand applications.
• Ensure agencies' and clients' voices, opinions, ideas, and feedback are conveyed back to X's Marketing, Product Development, and wider business teams, including input on sales materials, advertiser insights, and new products/features.
• Partner with sales teams on support plans, growth strategies, and day-to-day matters to increase revenue from existing accounts, unlock new advertisers, and develop first-class programs to uplevel creative thinking and deliver positive business impact.
• Discover and showcase great X usage stories and evidence to shape the agency, brand, and media world's understanding of how brands can use X.
• Build and maintain strong relationships with all key stakeholders across clients and agencies.
• Report on revenue, understand macro trends and internal forces impacting the business, and provide these insights back to the wider organization.
• Provide deep vertical, product knowledge, and insights to drive creative and long-term improvements to X's overall platform offering.

Basic Qualifications

• A deep understanding of both performance and brand marketing, as well as the wider online advertising industry, with a focus on tools and technologies that enable ad serving.
• 15+ years of proven experience in digital media sales, marketing, agency partnerships, or media sales, with specific expertise across the Spanish market and EMEA verticals.
• Demonstrated ability to think strategically about industries, product sets, and complex agency structures.
• Deep expertise in social media platforms, including demonstrated experience in X best practices.
• Strong client-facing, sales, and commercial skills, with experience in partner/agency management, business development, negotiations, and direct advertiser sales, including strategic partnerships.
• Familiarity with agency holding companies and strong relationships across the agency landscape.
• Experience successfully working with Sales XFN teams, Product, Engineering, and Marketing groups to develop comprehensive forward-looking plans and execute them with strategic and tactical initiatives.
• Track record in building, managing, and coaching a high-performing sales team, as well as building senior client and agency relationships.
• Ability to partner within cross-functional teams, consult, bring ideas to the table, and build internal networks for collaboration across teams.
• Strong writing, copy editing, communication, and presentation skills, including proficiency in PowerPoint and Keynote.
• A self-starter who takes initiative, is action-oriented, and can balance quick turnaround with long-term strategic efforts; flexible and effective in dealing with changes in priorities, ambiguity, or obstacles.
• Comfortable with a fast-paced, always-on, start-up environment.
• Team player with a positive and dynamic personality.
• Strong planning and organizational capabilities.
• Alignment to X’s vision and core values.

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