We're looking for a Senior Ads Measurement Lead to help our advertisers succeed with our priority lower funnel products. As a key member of the Marketing Sciences team, you will drive our value proposition to clients and their partners by continuously testing, learning, and improving the power and performance of Reddit as a media platform.
\nYour daily responsibilities will span advertising measurement execution, measurement strategy, client consultation at scale, while working closely with Reddit's sales, product, and product marketing teams. You will leverage measurement results to drive business growth for our clients across priority lower funnel ads products, developing benchmarks, media & creative best practices, and refinement/optimization to audience and targeting strategy to improve efficiency and effectiveness.
\nYou will co-develop Reddit best practices with Product, PMM, GTM, and sales teams. Work and consult across a breadth of clients and measurement types including brand lift, conversion/sales lift, multi-touch attribution, and media mix modeling. You will work with internal stakeholders (Product, PMM, GTM, Sales Leads) as well as advertisers' internal analytics teams to understand methodologies and consult with clients on their impact on Reddit.
\nYou will use measurement adoption to support and scale the adoption of Reddit's priority ads products, increasing advertiser engagement and revenue. You will support our go-to-market teams with your measurement expertise, industry knowledge, and insights.
\nXML job scraping automation by YubHub
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\nWith a deep understanding of your clients and craft, you'll set the strategic vision and build mid-term strategic plans that deliver real business performance growth for clients.
\nKey responsibilities include diagnosing data challenges, setting the overarching strategic vision for key clients, coaching and supporting the development of the Data Strategy community, driving adoption and championing usage of technology, creating first-party data strategies, and providing data leadership in pitches.
\nTo succeed in this role, you'll need significant experience of delivering data strategies to leading clients, proven data capabilities, and the ability to utilise data insight to drive media and marketing effectiveness.
\nYou'll become an indispensable strategic adviser for key clients, achieve annual data revenue targets, win awards for your strategic approach, and have a portfolio of high-impact data strategies for clients.
\nXML job scraping automation by YubHub
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