This role goes beyond reporting,you will be responsible for building the foundation that powers our go-to-market strategy, from attribution modeling to executive decision-making. You will partner closely with marketing, sales, and revenue leadership to connect marketing efforts to business outcomes, enabling smarter investments and accelerating growth in the institutional crypto ecosystem.

Core Competencies

• Advanced SQL proficiency: Ability to extract, transform, and analyze large datasets across multiple systems to generate insights
• Salesforce expertise (2–3+ years): Hands-on experience as a Salesforce admin supporting marketing and GTM teams, including campaign tracking, attribution, and data architecture
• Marketing data architecture ownership: Experience integrating and scaling data across tools (e.g., CRM, marketing automation, analytics platforms)
• Analytical rigor + creative problem-solving: Strong critical thinker who can challenge assumptions, identify root causes, and design innovative solutions
• Cross-functional leadership: Proven ability to collaborate across marketing, sales, RevOps, and product teams to drive aligned outcomes

Technical Skills:

Technical & Analytical Ownership

• Own and evolve marketing data infrastructure, including Salesforce and integrated MarTech systems
• Write and optimize SQL queries to analyze campaign performance, pipeline generation, and revenue attribution
• Build and maintain scalable dashboards and reporting frameworks across:
• Performance marketing
• BDR outbound
• Field & event marketing
• Develop multi-touch attribution models and conversion tracking methodologies
• Analyze RoAS, LTV/CAC, and funnel efficiency to inform investment decisions

Complexity and Impact of Work:

Systems & Data Architecture

• Serve as Salesforce admin for marketing, ensuring clean data structures, campaign tracking, and attribution integrity
• Assess and optimize the marketing tech stack, identifying gaps and opportunities for automation and scale
• Partner closely with Data teams to ensure data consistency and governance across systems

Organizational Knowledge:

• Produce executive-ready dashboards, reports, and presentations that clearly communicate marketing performance and ROI
• Provide actionable insights to support budget allocation, channel strategy, and campaign prioritization
• Conduct deep-dive analyses into client journeys, segmentation, and growth drivers

Communication and Influence:

• Act as a key partner to Marketing, Sales, BDR, and Relationship Management teams
• Translate business needs into data requirements and technical solutions
• Influence stakeholders through clear communication, strong storytelling, and data-backed recommendations

What Sets You Apart:

• Deep understanding of the institutional crypto landscape and client lifecycle
• Experience evaluating and implementing MarTech tools and integrations
• Ability to move fluidly between technical execution and strategic thinking
• Strong storytelling skills,turning data into clear, compelling narratives for executives

You may be a fit for this role if you have:

• 2–3+ years of Salesforce experience supporting marketing or GTM teams (admin-level ownership preferred)
• Strong hands-on experience with SQL and data analysis (required)
• Experience building marketing dashboards, attribution models, and performance reporting systems
• Familiarity with institutional crypto, fintech, or financial services and how GTM operates in these environments
• A track record of building or improving data infrastructure and analytics frameworks
• A scrappy, ownership-driven mindset,comfortable wearing multiple hats and operating in a fast-paced environment

Although not a requirement, bonus points if:

• Experience with data warehousing solutions (e.g., Snowflake, BigQuery, Redshift)
• Exposure to BI tools (e.g., Looker, Tableau, Hex)
• You were emotionally moved by the soundtrack to Hamilton, which chronicles the founding of a new financial system. :)

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