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YubHub-native raw fields carry `x-` prefix.","jobs":[{"@context":"https://schema.org","@type":"JobPosting","identifier":{"@type":"PropertyValue","name":"YubHub","value":"job_94ea9db5-d52"},"title":"Growth Marketing Manager – Lifecycle","description":"<p>We&#39;re looking for a strategic, hands-on Growth Marketing Manager – Lifecycle to own and optimize the full post-acquisition customer journey for xAI&#39;s subscription products.</p>\n<p>You&#39;ll design, build, and iterate personalized, automated programs across email, SMS, push, in-app messaging, and other channels to turn curious users into loyal, high-value Grok subscribers , driving engagement, adoption, retention, expansion, and reduced churn.</p>\n<p>This role sits at the intersection of growth marketing, product, data, and customer success. You&#39;ll combine behavioural insights, segmentation, experimentation, and creative storytelling to measurably increase customer lifetime value, net revenue retention, and overall subscription growth.</p>\n<p><strong>Responsibilities:</strong></p>\n<ul>\n<li>Own end-to-end lifecycle strategy and execution: map customer journeys, define key stages (onboarding, activation, habit formation, expansion, renewal, win-back), and build multi-channel automated flows</li>\n</ul>\n<ul>\n<li>Develop and launch high-impact campaigns and nurtures (welcome series, product education, milestone triggers, re-engagement, upsell/cross-sell, churn prevention, and subscription reactivation)</li>\n</ul>\n<ul>\n<li>Build and refine audience segments using behavioural, usage, and subscription data to deliver hyper-personalized experiences</li>\n</ul>\n<ul>\n<li>Partner closely with product, data/analytics, customer success, and engineering teams to align on triggers, messaging, and technical implementation</li>\n</ul>\n<ul>\n<li>Set up, monitor, and optimize experiments (A/B, multivariate) to continuously improve open rates, click-through, conversion, retention, expansion revenue, and churn metrics</li>\n</ul>\n<ul>\n<li>Analyze performance using SQL, Amplitude/Mixpanel, and other tools to identify drop-offs, opportunities, and ROI; report on key KPIs (activation rate, D30/D90 retention, expansion revenue, churn rate, LTV uplift, NRR)</li>\n</ul>\n<ul>\n<li>Collaborate on content creation (copy, creative assets) and ensure brand voice consistency across all lifecycle touchpoints</li>\n</ul>\n<ul>\n<li>Maintain and evolve the lifecycle marketing roadmap in line with product launches, seasonal campaigns, and business priorities</li>\n</ul>\n<p><strong>Basic Qualifications:</strong></p>\n<ul>\n<li>4–7+ years of experience in lifecycle marketing, retention/growth marketing, CRM marketing, or customer marketing (B2C e-commerce, SaaS, fintech, or consumer tech strongly preferred)</li>\n</ul>\n<ul>\n<li>Proven track record owning lifecycle programs that drove measurable improvements in retention, engagement, expansion, or revenue (please share case studies or results in your application)</li>\n</ul>\n<ul>\n<li>Hands-on expertise with marketing automation &amp; CRM platforms (Braze, Iterable, Customer.io, Klaviyo, or similar)</li>\n</ul>\n<ul>\n<li>Strong analytical skills , comfortable writing SQL for cohort analysis, funnel deep-dives, and behavioural metrics</li>\n</ul>\n<ul>\n<li>Experience building and testing multi-channel journeys (email + SMS + push + in-app)</li>\n</ul>\n<ul>\n<li>Excellent copywriting and storytelling skills , you can craft compelling, customer-centric messaging that converts</li>\n</ul>\n<ul>\n<li>Data-driven mindset with a bias for action and rapid iteration</li>\n</ul>\n<p><strong>Preferred Skills and Experience:</strong></p>\n<ul>\n<li>Experience with advanced segmentation and personalization using tools like Segment, mParticle, or Census</li>\n</ul>\n<ul>\n<li>Background in product-led growth (PLG) environments or hybrid PLG/subscription models</li>\n</ul>\n<ul>\n<li>Familiarity with loyalty/rewards programs, referral mechanics, or subscription optimization (pricing, billing, upgrades/downgrades)</li>\n</ul>\n<ul>\n<li>Exposure to AI-driven personalization or predictive churn modelling</li>\n</ul>\n<ul>\n<li>Knowledge of web/mobile analytics (Google Analytics 4, Amplitude, Mixpanel) and experimentation platforms (Optimizely, VWO, Eppo)</li>\n</ul>\n<p style=\"margin-top:24px;font-size:13px;color:#666;\">XML job scraping automation by <a href=\"https://yubhub.co\">YubHub</a></p>","url":"https://yubhub.co/jobs/job_94ea9db5-d52","directApply":true,"hiringOrganization":{"@type":"Organization","name":"xAI","sameAs":"https://www.xai.com/","logo":"https://logos.yubhub.co/xai.com.png"},"x-apply-url":"https://job-boards.greenhouse.io/xai/jobs/5055608007","x-work-arrangement":"onsite","x-experience-level":"mid","x-job-type":"full-time","x-salary-range":"$125,000 - $225,000 USD","x-skills-required":["Lifecycle marketing","Retention/growth marketing","CRM marketing","Customer marketing","Marketing automation","CRM platforms","SQL","Amplitude/Mixpanel","Copywriting","Storytelling"],"x-skills-preferred":["Advanced segmentation","Personalization","Product-led growth","Loyalty/rewards programs","Referral mechanics","Subscription optimization","AI-driven personalization","Predictive churn modelling","Web/mobile analytics","Experimentation platforms"],"datePosted":"2026-04-18T15:38:57.110Z","jobLocation":{"@type":"Place","address":{"@type":"PostalAddress","addressLocality":"New York, NY"}},"employmentType":"FULL_TIME","occupationalCategory":"Marketing","industry":"Technology","skills":"Lifecycle marketing, Retention/growth marketing, CRM marketing, Customer marketing, Marketing automation, CRM platforms, SQL, Amplitude/Mixpanel, Copywriting, Storytelling, Advanced segmentation, Personalization, Product-led growth, Loyalty/rewards programs, Referral mechanics, Subscription optimization, AI-driven personalization, Predictive churn modelling, Web/mobile analytics, Experimentation platforms","baseSalary":{"@type":"MonetaryAmount","currency":"USD","value":{"@type":"QuantitativeValue","minValue":125000,"maxValue":225000,"unitText":"YEAR"}}}]}